App Promotion Summit Berlin 2024, set to take place on December 5th, promises to be a premier event for app marketing and growth professionals, offering cutting-edge insights into scaling and optimizing app performance.
Industry leaders will explore crucial topics, including leveraging AI in app marketing, privacy-first user acquisition, enhancing retention, and exploring subscription-based business models and new marketing channels.
The summit will feature over 60 speakers delivering more than 35 presentations, workshops, and interactive sessions across six specialized content stages: the Main Stage, Growth Zone, User Acquisition Zone, Product & Engagement Zone, Roundtable Zone, and App Talks.
Agenda highlights:
- Scaling with Meta Ads: Marcus Burke will explore how one of Europe’s leading apps successfully scaled to $5 million using Meta Ads.
- Influencer marketing insights: Dora Trostanetsky will host a discussion on the best practices and pitfalls of influencer marketing for user acquisition.
- TomTom’s growth success: Learn how TomTom’s “Growth Factory” drove a 300% increase in mobile revenue through rapid testing and streamlined processes.
- AI-enhanced Apple Search Ads: Babbel’s team will share how artificial intelligence revolutionized their Apple Search Ads campaigns.
- From app to web: A session on transitioning user acquisition strategies from apps to web platforms, featuring insights on mini landing pages and web onboarding.
With a strong focus on practical strategies and real-world success stories, App Promotion Summit Berlin 2024 is a must-attend event for app marketers and growth experts.
