In the fast-paced world of app marketing, having the right tools can make all the difference. This year, Addict Mobile is leaping forward with the launch of the Addict Mobile Hub, a revolutionary platform designed to empower UA professionals to achieve superior results with greater efficiency and control.
This tool provides greater transparency and visibility into campaign performance. This approach is in line with Addict Mobile’s DNA, which is 100% focused on performance and delivering results for its clients.
Simplify campaign management with advanced technology
The Addict Mobile Hub revolves around 4 key features, each addressing specific challenges within UA management:
Addict Mobile Dashboard
The Addict Mobile Dashboard consolidates all campaign data into a unified platform, allowing you to retrieve all MMP (Mobile Measurement Partner) data from each source activated. It’s the essential tool for a complete and transparent view of performance. It stands out with its comprehensive data integration, processing of SKAN data with enhanced accuracy and customization to address recent privacy concerns for better visibility on iOS performance.
Unlike existing tools, it uses client-specific estimation models, offering unprecedented insights directly accessible on the platform. This customizable dashboard comes with numerous filters and breakdown options such as date, source, country, and OS, turning what used to take hours of data parsing into a streamlined process.
Creatives Performance
This is a unique tool on the market that centralizes all creative assets’ performance metrics. Thanks to estimation models and data collection, this feature offers a complete view of creative performance by channel.
Updated once a day, it improves transparency on key creative KPIs (CPM, CTR, CVR, IPM, CPA, ROAS), crucial for understanding how effective user acquisition efforts are and optimizing creative strategies.
Marketers benefit from insights typically fragmented across MMPs, sources, and SKAN networks, now consolidated for simplified export and data visualization.
Creative Performance feature
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Source: Addict Mobile
Media Library
The Media Library acts as a comprehensive catalogue for all campaign creatives, offering visualizations in list and full-screen formats. It provides real-time visibility into the status and distribution of produced creatives with multiple filter options, making it easier to monitor and manage creative assets across different campaigns and channels.
Performance Forecast
This ultimate feature provides data projection of your performance up to 180 days in advance, leveraging organic and historical campaign data for proactive decision-making.
It analyses the last six months of real data to project into the long term by source and country over different time frames.
Daily updates ensure marketers can confidently plan using projected long-term performance metrics, bridging the gap between immediate action and future campaign strategies.
A Game-changer for marketers
There is no tool on the market today that can centralize all the data from diverse sources, MMPs, manual estimates, and projections into a single tool. This approach frees up time to focus on strategic planning and creative thinking, rather than on reporting and data mining.
“The Addict Mobile Hub improves the way our team plans, executes, and evaluates UA campaigns. By providing tools that streamline data analysis and improve operational efficiency, Addict Mobile ensures that our clients’ performance targets are not just met, but exceeded,” explains Manuel Pacreau, CEO of Addict Mobile.
The Addict Mobile Dashboard
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Source: Addict Mobile
The company includes its Hub as part of its service, as well as creative production, at no additional cost for clients who entrust their UA budgets to them. This distinctive approach places Addict Mobile in a unique position within the market, highlighting its dedication to achieving top performance. The dedicated team works tirelessly to meet every client’s performance goals.
For more information or to schedule a demonstration of the Addict Mobile Hub, interested parties can contact the expert team here.
