You’ve achieved impressive growth with your app – hitting key milestones in installs, active users, and lifetime values. But with scale comes new challenges: rising competition, increasing CPIs (cost per install), and the pressure to justify higher marketing budgets.
To address these challenges, Yodel Mobile has launched Unlocking sustainable app growth: The ultimate app marketing guide, a report designed for app businesses ready to scale efficiently while controlling acquisition costs.
Featuring expert insights from Appsflyer, Apptweak, and MobileAction, this guide explores proven strategies to help you navigate rising CPIs and sustain growth without overspending. If you’re looking to refine your approach to app marketing in 2025, this is for you.
Who is this app marketing guide for?
This isn’t a guide for early-stage apps that are just launching or in the early growth phase of their product. Instead, it’s tailored for successfully launched businesses that are now focused on scaling efficiently whilst keeping acquisition costs low.
With many apps vying for attention, the app store marketplace is more competitive than ever. Standing out requires more than just increasing spending – it demands a smarter, more strategic approach to user acquisition. The guide explores proven techniques to help you grow sustainably without dramatically increasing your costs.
Key challenges this guide solves
Scaling your app without acquisition costs spiralling out of control is a common hurdle for many businesses. This guide covers strategies to:
- Optimise paid and organic acquisition for cost-effective growth
- Adjust and leverage new app store tools for better audience segmentation
- Enhance creative performance and boost conversion rates
- Navigate privacy updates and refine attribution tracking, including how to optimise your SKAdNetwork
Enter the next phase of growth
This guide equips you with advanced strategies to scale your app, optimise spending, and maintain sustainable acquisition.
Download Yodel Mobile’s Unlocking sustainable app growth: The ultimate app marketing guide now to take control of your app’s growth!
