Yodel Mobile

Yodel Mobile is the leading, award-winning global app marketing agency. Our services include:

App Store Optimization
Paid User Acquisition
Mobile Consultation (Retention, Engagement & Data)
Creative Studio

We’ve been trusted to grow numerous mobile businesses globally, including Gymshark, My Online Therapy, B&Q, The Body Coach, mytaxi (Free Now), Wowcher, Channel 4, NBCUniversal, Fujifilm, The Economist, Trivago and Confused.com alongside thousands of cutting-edge and innovative start-ups.

Our innovative frameworks and strategies have been recognised by mobile marketing leaders earning us multiple industry awards, most recently:

UK’s Top Mobile & App Marketing Company 2023
App Growth Team of the Year 2022
Mobile Marketing Agency of the Year 2022
ASO Agency of the Year 2021
Most Effective Mobile App Launch
Mobile Marketing Campaign of the Decade
App Innovation of the Year

Overview of Yodel Mobile’s App Marketing Services:

App Store Optimization:

Yodel Mobile’s ASO 360 Programme is the perfect blend of ASO consultative innovation and ongoing opportunity research – powered by the best-in-breed ASO technologies from keyword research to AI analysis. ASO 360 leverages a holistic strategy that targets not only top-funnel organic traction and growth but effective ongoing conversion rate optimisation – aiming to gather cross-departmental learnings and make low-funnel impact.

Paid User Acquisition:

Our Paid User Acquisition team has acquired millions of real users for global brands to scale their growth efforts. Partnering with over 100+ trialled and trusted acquisition partners, and utilising our in-house reporting technology, we have developed techniques that continuously improve clients’ CPIs and CPAs, drive higher CVR and improve install rates. We leverage our internal reporting technologies for optimisation, including AI tools, effective Custom Product Pages and a seamless collaboration with ASO & the Creative Studio to drive campaign success.

Mobile Consultation:

Our Mobile Consultation team is the holistic growth thread that ties together all Yodel departments. This team supports identifying wider marketplace opportunities and defines launch and growth strategies, engagement, retention and product optimisations – to ensure that our ASO & UA efforts go much further and drive a higher Return on Investment.

Creative Studio:

Due to our holistic service, our creatives consider the whole mobile app user journey for consistency and message starting from UA assets to the App Stores all the way to the first app open. We have vast experience producing creative assets for every challenge and we optimise assets based on in-app event data and insight, to drive truly engaged users.

Want to know more?

Let the App Marketing Agency of the Year unlock your app growth potential today.

Check out our website for more information and great app growth resources: https://yodelmobile.com/

Have an app growth enquiry? Get in touch!

Awards

Yodel Mobile Services

App localisation
App Store Optimisation
Competitor analysis
App Store Experimentation
Google App Campaigns
Paid Social (Facebook, TikTok, Snapchat)
Apple Search Ads
Tool stack audit and implementation
Retention strategy
App review management strategy
Creative and messaging strategy
App growth forecasting
App monetisation
Reporting
Product CRO
UX Optimisation
User Activation
mCRM

Office Locations

HEADQUARTERS

Smokehouse Yard

44-46 St John Street

London, EC1M 4DF

United Kingdom

Suite 5750

70 West Madison Street

Chicago, Illinois 60602

United States

Yodel Mobile Data

Founded:	2007
Employees:	11-50
Revenues:	-
Social Presence:	5k+
Website Traffic:	1,000

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Yodel Mobile Info

Platforms:	Android, iOS
Types:	Agencies
Groups:	App Marketing, App Store Optimization, eCommerce Customer Acquisition, Growth Marketing, Mobile Game User Acquisition, Mobile Marketing, TikTok Marketing, User Acquisition

Yodel Mobile News

App Growth Awards 2024 - Finalists Announced Posted on October 31, 2024 by Fiona McGregor ...Team of the Year Mimo’s Marketing Team ChatOn User Acquisition Team Zigzag Puppy Coach Yodel Mobile Team StillFront Marketing Hub App Marketer of the Year Sergi Rodriguez, Bumble....

Yodel Mobile Insights

Pros and cons of AI: Next-gen ASO Posted on October 09, 2024 Yodel Mobile Entity analysis shows us which keywords the algorithm prioritises for indexing the app....
How focusing on app users’ needs can beat AI in marketing Posted on August 23, 2024 ...App Talk by Business of Apps at the App Promotion Summit in London, Mick Rigby, CEO and Founder of Yodel Mobile, touched on ever-evolving landscape of mobile apps and the challenges in retaining users....
Paid acquisition explained: How it works and why it matters Posted on August 13, 2024 Yodel Mobile The image above illustrates different paid acquisition channels app marketers can use....
Snapchat or TikTok: Which is best for your user acquisition strategy? Posted on July 03, 2024 ...you’re looking to implement a user acquisition strategy tailored specifically to your app, reach out to Yodel Mobile’s team.
3 Observations that can Impact your ASO on the Apple Vision Pro Posted on April 02, 2024 How will your App Store Optimization (ASO) efforts be impacted by this new device? Here at Yodel Mobile, we have started to review the new possibilities offered by the Apple Vision Pro to extend....

Yodel Mobile Videos

Unlocking App Success: Insights on Retention, Alternative App Stores, and Marginal Gains with Mick Rigby, Yodel Mobile In this episode of App Talks with Peggy Anne Salz, our host speaks with industry veteran and long-time friend Mick Rigby, CEO and Founder of Yodel Mobile
How Yodel Mobile & B&Q Increased App Revenue by 40% In this video from APS Berlin, Igor Blinov from Yodel Mobile and Harry Blamire from B&Q discuss how they maximised growth for the B&Q app and drove a 40% increase in revenue with their award-winning keyword optimisation strategy
How Yodel Mobile's App Store Optimization strategy 5x'd B&Q's growth Yodel Mobile’s Rishan Weerakoon and B&Q’s Harry Blamire take us through the challenges of leveraging the power of app stores through a 360-degree approach that isn’t always self-evident or easy to implement

Yodel Mobile Podcasts

#12: App growth strategy with Mick Rigby, CEO at Yodel Mobile What comes to mind when you think of Silicon Valley startups? Growth strategy? Sustainable app business? In fact, an app growth strategy is the topic on a white board of so many app startups around the world