Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers — no matter the screen or location, no matter who, what, or where a customer is. With an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms.
Verve Features & Services
Features
- In-app Mobile
- CTV Advertising
- User Acquisition
- Privacy-First
- Performance SSP
- Premium Brands
Services
- Mobile advertising
- Local mobile publishing
- Location based targeting
- Premium audience targeting
- Mobile monetization
Office Location
HEADQUARTERS
Karl-Liebknecht-Straße 32
10178 Berlin
Germany
Verve Info
| Types: | CTV Advertising, DSPs, In-game Advertising, Mobile Ad Network, SSP |
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| Ad Formats: | Banners, In-App, Interstitial, Native, Rewarded Video, Video |
| Models: | CTV |
| Trading Models: | Programmatic, Real Time Bidding |
Verve News
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Winning with privacy-first mobile campaigns: Key insights from Verve webinar Posted on August 20, 2024 by Nayden Tafradzhiyski In last week’s webinar hosted by Business of Apps, experts from Dataseat, Kochava, Verve, and Wavemaker explored the transformative impact of Apple’s AdAttributionKit on mobile advertising.....
Verve Insights
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The mobile privacy dichotomy: Users’ complex relationship with data Posted on November 13, 2024 It’s also supported by Verve’s findings that almost seven in ten (68%) have more trust in data sharing than two years ago,....
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How open-source SDKs empower publishers in an increasingly walled industry Posted on October 15, 2024 Open-source ad SDKs, such as Verve’s HyBid SDK, are a key part of a future-proof app monetization strategy.
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Get on board with on-device cohorts Posted on August 06, 2024 AdExchanger/Verve Brands are in need of advertising solutions that align with their own commitments to data privacy.....
Verve Podcasts
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#218: Future of advertising: privacy and AI with Gaylord Zach, Head of Mobile Product at Verve In this episode, we delve into the evolving landscape of digital advertising, where privacy and precision intersect -
#208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat This is one of our special episodes, when we share either one of our webinars or in-person panels from the App Promotion Summit
Articles from the Verve blog:
- Connected TV powers up user acquisition for Smadex The Verve Brand+ Marketplace unlocked new levels of Connected TV inventory for Smadex, enabling them to reach engaged mobile gamers on the big screen.
- The in-app advertising value exchange: Who’s most willing to trade data for free content? In the digital realm, data is money. Users can pay for digital goods and services with their personal data — be it simple things like name and email address, or more intimate information like health...
- How MFA sites hurt brands and the environment As the name suggests, made-for-advertising (MFA) sites exist for one single purpose: to simultaneously buy and sell ad inventory. These domains are associated with low-quality ad inventory, poor user experience,...
- How open-source SDKs empower publishers in an increasingly walled industry Navigating ad tech can often feel like wandering through a labyrinth. Today’s tech giants have long acted as walled gardens that dominate the programmatic landscape. Publishers have also begun building...
- Consumers may be more willing to trade data for free content Thought leadership: There are rising industry concerns that greater consumer control over data sharing will result in reduced access for advertising purposes. But is that actually happening?
Verve Reviews
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