Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers — no matter the screen or location, no matter who, what, or where a customer is. With an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms.
Verve Features & Services
Features
- In-app Mobile
- CTV Advertising
- User Acquisition
- Privacy-First
- Performance SSP
- Premium Brands
Services
- Mobile advertising
- Local mobile publishing
- Location based targeting
- Premium audience targeting
- Mobile monetization
Office Location
HEADQUARTERS
Karl-Liebknecht-Straße 32
10178 Berlin
Germany
Verve Info
| Types: | CTV Advertising, DSPs, In-game Advertising, Mobile Ad Network, SSP |
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| Ad Formats: | Banners, In-App, Interstitial, Native, Rewarded Video, Video |
| Models: | CTV |
| Trading Models: | Programmatic, Real Time Bidding |
Verve News
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App Leaders 2024: Celebrating innovation and excellence in the app industry Posted on December 17, 2024 by Nayden Tafradzhiyski ...Massaro, VP of Partnerships Headlight Mark Menery, VP, Global Head of Sales at Dataseat (Now Part of Verve) Talha Mumtaz, Growth Manager at Phiture Lomit Patel, Chief Marketing and Growth Officer....
Verve Insights
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The relevance-privacy balancing act matters more than ever Posted on December 02, 2024 That was one of the findings of a recent survey of 4,000 consumers by Verve into the current state of in-app users’ privacy perceptions and related behaviors.
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The mobile privacy dichotomy: Users’ complex relationship with data Posted on November 13, 2024 It’s also supported by Verve’s findings that almost seven in ten (68%) have more trust in data sharing than two years ago,....
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How open-source SDKs empower publishers in an increasingly walled industry Posted on October 15, 2024 Open-source ad SDKs, such as Verve’s HyBid SDK, are a key part of a future-proof app monetization strategy.
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Get on board with on-device cohorts Posted on August 06, 2024 AdExchanger/Verve Brands are in need of advertising solutions that align with their own commitments to data privacy.....
Verve Podcasts
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#218: Future of advertising: privacy and AI with Gaylord Zach, Head of Mobile Product at Verve In this episode, we delve into the evolving landscape of digital advertising, where privacy and precision intersect -
#208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat This is one of our special episodes, when we share either one of our webinars or in-person panels from the App Promotion Summit
Articles from the Verve blog:
- Flextech hits it out of the park with new global demand Integrating via SDK and OpenRTB opened up Flextech’s inventory to demand partners worldwide, scoring high revenues during a major sports tournament.
- Unwrap holiday shopping success with Connected TV ‘Tis the season to stream, and CTV is a captivating channel for reaching consumers during the year’s biggest spending season. The holidays are a crucial time for advertisers, but they also bring challenges...
- Predictions: How adtech, marketing, creative & PR leaders see 2025 Thought leadership: Mediashotz asked media leaders, including Verve's Alex Stil, three simple questions about the future of the media/marketing/creative and adtech industries.
- DelightRoom’s Alarmy clocks record ad revenue growth Alarms became ad dollars when Delightroom clocked impressive ad impression and revenue growth via strategic testing with Verve's Performance+ Marketplace.
- Experts comment: What does HR look like in 2025? Thought leadership: How do companies plan to keep the right people in 2025? To find out, TechRound asked the experts, including Gosia Adamczyk, VP of Human Resources at Verve.
Verve Reviews
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