Persona.ly

Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly-targeted UA and retargeting solutions at scale with access to over 2,8 Million ad auctions per second. We are trusted by Ubisoft, Waitr, Tilting Point, Ilyon, Papaya Gaming, CoinSwitch, Animoca Brands, Kefir!, CoinDCX and many others.

Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.

Persona.ly offers a programmatic & fully transparent service, from playable and dynamic creative generation to driving scale outside of traditional acquisition channels and providing actionable marketing insights.

Key features

User acquisition
User re-engagement
Programmatic for agencies
Accessing 60 data points before serving each impression
Integration with major SSPs, processing more than 2,8 Million in-app ad auctions per second
Full transparency
Dynamic creative generation

Office Locations

HEADQUARTERS

Meir Weisgal 2

Rehovot 7632605

Israel

Mumbai

India

San Francisco

United States

Beijing

China

Berlin

Germany

Seoul

South Korea

Jakarta

Indonesia

Persona.ly Data

Employees:	10-50

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Persona.ly Info

Types:	DSPs, Mobile Ad Network, Retargeting
Ad Formats:	-
Models:	-
Trading Models:	-

Persona.ly News

App Growth Awards 2024 - Finalists Announced Posted on October 31, 2024 by Fiona McGregor ...Campaign Curve & Incubeta ANNA & Growthcurve GoMining & AdQuantum Pockit & Addesu Exness Go & Persona.

Persona.ly Insights

Unleashing the power of re-engagement Posted on February 20, 2024 This post was first published on Persona.
How Persona.ly doubled non-buyers CVR while scaling gross sales 5.7x for LightInTheBox eCommerce app Posted on September 20, 2023 Persona.
SKAdNetwork 5.0: What to expect Posted on September 14, 2023
Unleashing the power of contextual bandits: Chaty case study Posted on May 17, 2023 This post was first published on persona.
The vicious cycle of click spamming Posted on February 09, 2023 This post was first posted on persona.

Articles from the Persona.ly blog:

New Audience Integrations with Singular and Airbridge Persona.ly is pleased to announce the implementation of direct audience integration for our clients utilizing Singular and Airbridge MMPs. Effective immediately, Persona.ly clients can seamlessly share...
How Persona.ly Tripled ROAS D14 for Playio’s Play-to-earn App Download the pdf version of the case study We worked with Playio to acquire new users for their play-to-earn Android app in Korea. As a top-grossing platform in the category, the main goal of the campaign...
How Persona.ly Outperformed Memoriki’s Full House Casino ROAS-based KPI by 290% Download the pdf version of the case study We worked with Memoriki — a top-grossing social casino publisher, to re-engage churned users for their Full House Casino app on Android. Full House Casino...
How Persona.ly Topped Cost Per Trader KPI by 40% for Exness Go Multi-asset Broker App Download the PDF version Persona.ly worked with Exness, a global multi-asset broker to attract new traders for their app Exness Go. Exness Go is an app allowing over a million of brokers around the world...
Privacy in 2024: Navigating the new landscape for marketers Privacy trends will continue to evolve in 2024, influenced by privacy regulation changes, technology improvements, and users’ demands for more transparency in the handling of their personal data....

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