oolo AI

oolo is an AI-powered solution that proactively monitoring ad performance, oolo automatically detects and translates data anomalies into actionable, easy-to-understand business imperatives.

Combining machine learning, industry-specific data relationship mapping, and codified operational know-how, oolo helps marketing and monetization teams get the most out of their time, data, campaigns, and inventory.

With oolo’s Deep MonitoringTM, troubleshooting and optimization tasks are smartly prioritized and surgically executed — eliminating everyday frustrations and inefficiencies.

oolo AI Features

Cohort performance tracking
Key metric anomaly detection (e.g. Spend, Clicks, Installs, eCPI, Install%, IPM, Dx ROAS, Dx ARPU, CTR, Impressions, Revenue, Requests, eCPM, Req eCPM, Fill%, Viewability, Latency etc.)
Share-of-Voice changes
Sudden stop monitoring
Channel / Network trend discovery
Cannibalization checks
Pricing / Flooring inspection
Setup / Targeting review
Predictive shortfall intelligence
Version and integration level supervision
Change impact tracking
Discrepancy scanning
Benchmarking
A/B test monitoring
Concise and context-aware alerting for all of the above and more

Team

Yuval Brener

A serial entrepreneur, Yuval has more than a decade of experience in executive roles. As oolo’s CEO, Yuval sets the organization’s strategic direction and presides over daily operations. Prior to founding oolo AI, Yuval was CEO of Carambola — provider of a popular monetization widget for digital publishers. In his spare time, Yuval studies mindfulness.

oolo AI Data

Founded:	2020
Employees:	10-50

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

oolo AI Info

Platforms:	-
Types:	-
Groups:	AI Marketing, App Analytics

Articles from the oolo AI blog:

AppsFlyer Acquires oolo AI, Aims to Empower Better Decision-Making Through Interpretive Analytics As of today, oolo is officially a member of the AppsFlyer family. While this marks the culmination of many months' work, in truth it's only just the beginning.
Combining ASO With Paid Acquisition Channels to Fuel App Growth In today's digitally connected world, mobile apps have become a fundamental part of our lives. Whether it's for shopping, socializing, working, or entertaining, apps are the gateways to our digital...
For Business, AI's Still AWOL. Or Is It? It was more than 55 years ago that most Americans first became aware of AI via HAL 9000 in Stanley Kubrick’s hit film, 2001: A Space Odyssey.
Cognitive Analytics & the Move From Data Hunting to Insight Farming Civilization as we know it owes itself to the Agricultural Revolution — the shift from hunting & gathering to proactively producing crops and livestock. This revolutionary change bore immediate fruit...
For Monetization & Growth, Even Custom Data Alerting Systems Stink Content may be king, but data is queen. And as anyone who play chess knows, the queen holds the power. From marketing to monetization and user experience, from retention to engagement and content creation...

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