Mobile marketing companies are essential for businesses looking to thrive in the digital age, where consumers increasingly rely on their mobile devices. As mobile usage continues to dominate, the importance of targeted and effective mobile marketing strategies has never been greater.
A strong mobile presence can significantly enhance customer satisfaction, as a seamless and engaging mobile experience can lead to higher customer retention and brand loyalty.
Top Mobile Marketing Companies
With the right strategy, businesses can create personalized and interactive experiences that resonate with their audience. However, crafting a successful mobile marketing campaign is challenging.
It requires not only a deep understanding of customer behavior, but also the ability to leverage cutting-edge technology to create compelling and cohesive experiences across multiple channels.
For businesses looking to stand out in a crowded market, partnering with expert mobile marketing companies can be a game-changer. These companies specialize in driving engagement, boosting conversion rates, and maximizing ROI through tailored mobile strategies.
In this guide, we will explore the benefits of mobile marketing, discuss various strategies, and provide a list of top mobile marketing companies that can help you achieve your goals and take your mobile marketing efforts to the next level.
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What is mobile marketing & why is it Important?
Mobile marketing is a digital marketing strategy that targets customers on their smartphones, tablets and other mobile devices. It’s a multi-channel activity that reaches devices through many touchpoints such as SMS, email and QR codes. But it also includes some aspects of social media marketing and marketing for apps.
By offering a range of communication methods that enhance the customer journey and encourage retention, mobile marketing differs from mobile advertising. Unlike advertising, it’s driven by the customer experience and based on driving omnichannel experiences that meet customers where they are and in ways they want to be met.
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To build success with mobile marketing, marketers need to develop integrated mobile marketing strategies. And they should consider strategies that target customers offline, online and beyond. With many disparate elements of mobile marketing, though, fragmentation is common. And this is where an omnichannel strategy can help to define the bigger picture and tie those strands together.
Customers expect brands to match the convenience they experience elsewhere, both offline and online. And often, this means offering seamless, personalized experiences wherever audiences go with their phones.
When brands start to leverage benefits from mobile data, like location tracking, they may find it easier to match those expectations and increase customer engagement.
Mobile marketing companies are therefore crucial for app owners looking to stay competitive in today’s mobile-driven world. These companies offer the expertise and tools needed to craft tailored strategies that effectively engage users, enhance customer experiences, and drive growth.
By leveraging their knowledge, app owners and marketers can navigate the complexities of mobile marketing, ensuring their campaigns are not only relevant but also impactful.
To maximize the benefits, businesses should collaborate closely with these experts to create campaigns that resonate with their target audience and align with their overall goals. By doing so, they can unlock the full potential of mobile marketing, transforming user interactions into lasting customer relationships and achieving measurable success in their marketing efforts.
Top Mobile Marketing Companies
The best mobile marketing companies
Mobile marketing companies are experts in driving app growth by leveraging strategies specifically designed for mobile platforms. These companies not only focus on increasing user acquisition through targeted mobile advertising and app store optimization but also excel in enhancing user engagement with personalized and interactive campaigns tailored to the mobile experience.
In addition to boosting installs, these companies utilize mobile-specific analytics to optimize campaigns, ensuring that every marketing effort is data-driven and results-oriented. They also offer expertise in creating omnichannel experiences, seamlessly integrating mobile with other digital channels to maintain user engagement and retention across the entire customer journey.
To help you find the ideal partner for your mobile marketing needs, we’ve curated a list of the best mobile marketing companies below, each known for delivering results that drive app growth and maximize return on investment.
1. Moburst
Moburst is a user acquisition agency that specializes in promoting mobile apps. The company offers a range of services, including app store optimization, mobile advertising, influencer marketing, and even social media marketing.
Moburst helps app developers and publishers increase their app’s visibility and boost their overall user acquisition and, subsequently, their app installs.
Overview
Moburst was founded in 2013 by Gilad Bechar. Since then, it has served startups and brands such as Google, Samsung, Reddit, Uber, Dunkin, YouTube, Bumble, Robinhood, and Playtika.
Moburst has offices in New York City, San Francisco, London, and Tel Aviv.
Services
Moburst provides its customers with the following services:
- Focuses on purchasing ad space across various platforms to target the right audience effectively
- Optimizing your app’s presence on app stores to improve visibility and increase download rates
- Creative solutions, including the production of banners, video ads, and other promotional materials
2. Performcb
Performcb is a leading network that specializes in outcome-based marketing solutions. The company provides a range of services aimed at driving customer user acquisition and boosting app installs.
Their offerings include the cost-per-acquisition, cost-per-install, cost-per-lead, and pay-per-call models and Performcb uses advanced targeting options to ensure that app install ads reach the most relevant audience wherever possible.
Overview
Founded in 2002, Performcb has built a strong reputation in the performance marketing industry. Since 2015, it has been recognized as the number-one CPA Network worldwide.
The company focuses on various verticals, including finance, entertainment, eCommerce, health, and wellness.
Services
Performcb provides its customers with the following services:
- Real-time analytics for campaign performance and transparency so you can see where new app installs are coming from
- Software for advanced fraud detection and protection that ensures brand safety and marketing compliance
- Specialized strategies for industries such as finance, entertainment, eCommerce, health, and wellness to boost user acquisition
3. Airship
Airship is an app engagement platform that helps businesses interact with their customers through mobile messaging. It allows you to send targeted and personalized messages, such as push notifications, in-app messages, and SMS, to your customers based on behavior (and preferences).
Businesses can also track campaign performance, measure customer engagement, and optimize their messaging strategy to improve the customer experience and drive revenue.
Overview
Airship was founded in 2009 by Blake Schreck, Adam Lowry, and Michael Richardson under the name “Urban Airship.” The company started as a mobile app development platform but later shifted its focus to mobile messaging and rebranded itself as “Airship” in 2019.
Today, Airship is a leading provider of mobile marketing solutions, serving thousands of customers worldwide.
Services
Airship provides its customers with the following services:
- Real-time insights into the performance of mobile messaging campaigns, allowing you to optimize your app marketing strategy and better engage
- Automation tools that enable you to create automated messaging workflows based on customer behavior
- Mobile messaging that help businesses send targeted and personalized messages to their customers via push notifications, in-app messaging, SMS, and email
4. ASTRAD
ASTRAD is a tech product from adjoe, and it functions as an ad delivery partner within the mobile ad ecosystem.
ASTRAD focuses on effectively delivering ads to mobile apps and optimizing ad monetization strategies. The tech can identify and target lookalike audiences based on the characteristics of an app’s existing user base, helping acquire new users who are likely to exhibit similar engagement patterns.
Overview
Adjoe launched Astrad in 2023. The product is part of adjoe’s expansion into more advanced ad delivery and user acquisition solutions.
Gaming studios use adjoe’s rewarded ad formats to increase user engagement and drive in-app purchases.
Services
ASTRAD provides its customers with the following services:
- Supports the delivery of rewarded ads, where users are incentivized to engage with an ad in exchange for in-app rewards
- Engaging ad formats like interactive ads and video ads that capture users’ attention more effectively
- Cross-promotion within an app developer’s portfolio, allowing the promotion of new apps to an existing user base
5. Creative Clicks
Creative Clicks is a digital marketing agency that specializes in creating engaging and effective online campaigns to help businesses grow their online presence and reach their target audience.
They offer services such as social media marketing, search engine optimization, content creation, and more.
Overview
Creative Clicks was founded in 2009 by Raymond Kokken and Ramon Bulk. Headquartered in Amsterdam, Netherlands, the company specializes in connecting brands with high-intent customers using data-driven and machine-learning tech.
Creative Clicks serves a large clientele, including major brands such as Amazon, Alibaba, TikTok, Apple, Twitter, and Yahoo.
Services
Creative Clicks provides its customers with the following services:
- Helps brands acquire quality users through various channels including social, search, programmatic, native, and in-app display ads
- Uses comprehensive ad data such as behavioral, geo-location, and device information to optimize campaigns for better performance. They provide transparency with results integrated with major mobile measurement partners
- Creative Studio that uses real-time data to create engaging, audience-first campaigns. They develop high-quality content including video and interactive media, with optimization through split testing
6. RevX
RevX is a performance-based mobile advertising platform that focuses on app re-engagement and retargeting.
The platform helps app developers and marketers re-engage their existing users, drive repeat usage, and increase in-app conversions as well as target specific devices, operating systems, and network carriers to drive new installs.
Overview
RevX was founded in 2014 by Mukesh Agarwal and Sandeep Singh. The company was established to provide performance-based mobile advertising solutions, focusing on app re-engagement and user acquisition through advanced targeting and optimization technologies.
The pair aimed to create a platform that could deliver high-quality user acquisition and engagement for app developers and marketers. RevX has since grown to become a significant player in the mobile ad space.
Services
RevX provides its customers with the following services:
- Operates on a CPI model, ensuring that advertisers pay only when their app is installed
- Is able to analyze user data and optimize targeting strategies based on user behavior and engagement patterns
- Integrates with MMPs like Adjust, AppsFlyer, and Kochava for precise attribution of new installs
7. Favoured
Favoured is a multi-channel digital marketing agency that specializes in paid social media marketing. Its experts specialize in TikTok, Apple Search, and Instagram advertising. The agency additionally offers Google PPC and YouTube advertising.
Favoured is known for its results-driven approach and has received several accolades.
Overview
Favoured is a multi-channel digital marketing agency founded in 2017 that specializes in driving growth for innovative companies through a variety of marketing services.
Based in London and Leeds, the agency is known for its strategic approach to digital marketing, focusing on achieving measurable results for its clients. Favoured has worked with prominent brands, including Durex, Elvie, and Wombat Invest.
Services
Favoured provides its customers with the following services:
- Conversion strategy, email, push and in-app pop-up automations, MarTech implementation, CRO and ASO, and full growth hacking
- Paid social media marketing with expertise in TikTok, Apple Search and Instagram advertising
- Product photography, motion graphics, and video filming to create captivating content for your social and ads
8. Zoomd
Zoomd offers a variety of services, including self-serve products, fully managed services, a demand-side platform for programmatic buying, and an autonomous platform called Albert.AI for better campaign management.
They also provide creator-generated content and creative video services to enhance marketing campaigns and drive new app installs.
Overview
The company was founded in 2007 and provides a comprehensive platform for advertisers, helping them achieve key performance indicators.
Zoomd serves clients in over 70 countries and has worked with numerous Fortune 500 brands and top-grossing app developers. Its headquarters are in Herzliya, Israel, and it has offices in Vancouver, Canada.
Services
Zoomd provides its customers with the following services:
- Targeting users based on age, gender, location, and other demographic factors
- Monitor key metrics like installs, cost per install, and return on investment through an easy-to-use dashboard
- User acquisition strategies that leverage multiple channels, including social media giants, and hyper-targeted ad networks
9. ConsultMyApp
ConsultMyApp is a company that specializes in providing consulting services for mobile app development and optimization. It offers expertise in app store optimization, app marketing, and mobile app analytics to help businesses improve their apps’ visibility and performance across the app stores.
This includes data-driven communication strategies to retain and engage users post-installation.
Overview
ConsultMyApp was founded in 2016. The agency is known for its expertise in mobile app marketing and for providing a range of services designed to drive app growth, user acquisition, and engagement.
Mike Rhodes founded CMA after recognizing the need for specialized mobile marketing skills while working for several Silicon Valley startups.
Services
ConsultMyApp provides its customers with the following services:
- Visibility across the app stores, driving organic traffic, and optimizing conversion rates
- Manages cross-channel traffic campaigns to optimize spending, boost downloads, and reduce cost per acquisition
- Develops data-driven communication strategies to retain (and engage) users post-installation
10. PreApps
PreApps is a leading app marketing and consulting agency that specializes in helping app developers and businesses achieve significant growth (and visibility).
PreApps offers a range of services tailored to enhance app success in various stages, from launch to scaling. The company has been instrumental in the success of numerous high-profile apps, including those with millions of downloads such as Candy Crush and Netflix.
Overview
PreApps was founded in 2010 by Sean Casto. It’s a platform designed to help app developers promote and market their apps before they launch in the app stores.
PreApps has worked with various clients in the mobile app industry, including Facebook, Google, Microsoft, Amazon, Adobe, ESPN, Disney, Warner Bros., Sony, and NBC Universal.
Services
PreApps provides its customers with the following services:
- Helps clients build hype and generate interest for their apps before launch through various marketing strategies, including press releases, social media marketing, and influencer outreach
- Facilitates beta testing programs to gather feedback from real users before the official app release. This helps identify and address any issues or improvements needed to enhance the app’s functionality and user experience
- Assists clients in optimizing their app store listings to improve visibility and increase downloads. This involves optimizing keywords, writing compelling descriptions, and designing eye-catching visuals
11. Yodel Mobile
Yodel Mobile is a mobile and app marketing consultancy that helps businesses grow their mobile presence and improve their overall app marketing strategy.
They offer services such as app store optimization, mobile strategy, user acquisition, and mobile analytics to help businesses succeed in the competitive mobile market.
Overview
Yodel Mobile was founded in 2007. The company has since established itself as a leading global app marketing consultancy known for its comprehensive app growth services and innovative strategies.
Yodel Mobile has worked with a diverse range of clients, including high-profile brands such as Gymshark, Virgin Trains, B&Q, The Body Coach, Channel 4, NBCUniversal, The Economist, and Wowcher.
Services
Yodel Mobile provides its customers with the following services:
- A comprehensive assessment of your app, competitors, and market to identify new and future growth opportunities
- Enhanced discoverability through high-impact keyword usage and metadata adjustments
- Crafting and testing app assets such as screenshots, videos, and icons to boost user conversion
12. AppLovin
AppLovin is a comprehensive mobile tech platform that enables app developers and publishers to grow their businesses by leveraging advanced marketing and monetization tools. It supports its clients’ growth by providing scalable solutions that can handle increasing user bases and ad demands.
AppLovin provides a powerful ad network that helps developers monetize their apps by displaying various ad formats and drive new installs to boost their user aquisiton.
Overview
AppLovin was founded in 2012 by Adam Foroughi, Andrew Karam, and John Krystynak. The company has since grown to become a significant player in the mobile advertising industry.
Clients include Facetune, who used AppLovin’s AppDiscovery campaigns to efficiently grow its subscriber base, and Experian, who leveraged the platform to acquire new customers at optimal costs.
Services
AppLovin provides its customers with the following services:
- Analytics and reporting tools that provide insights into user behavior and ad performance, enabling data-driven decision-making
- Scalable solutions that can handle increasing user bases and ad demands
- Various ad formats and mediation features to help developers maximize their ad revenue
13. Adikteev
Adikteev is an ad company that specializes in providing app retargeting solutions to app developers. They use machine learning algorithms to optimize ad campaigns and deliver personalized (and engaging) ads to app users.
The company’s main focus is on improving user engagement and retention for its clients by delivering ads that drive higher conversions and revenue.
Overview
The company was founded in 2012 in Paris, France, by a team of three entrepreneurs: Xavier Mariani, Emilien Eychenne, and Frederic Leroy.
Adikteev focuses on providing app retargeting solutions to app developers and marketers, with the goal of delivering value to both app users and clients.
Services
Adikteev provides its customers with the following services:
- Dynamic retargeting solutions that are designed to deliver ads to app users based on their behavior
- Provides clients with detailed reporting and analytics on their ad campaigns, including metrics such as impressions, clicks, conversions, and revenue
- Programmatic buying solutions that enable clients to buy ad inventory in real-time and at scale. They use machine learning algorithms to optimize ad campaigns and deliver personalized ads
How to choose top mobile marketing companies
A great mobile marketing strategy should include a variety of touchpoints along the user lifecycle.
And to aid in developing an effective campaign strategy, many app firms turn to mobile marketing companies for help.
Mobile marketing agencies
Agency partners can provide a range of end-to-end services. And they’ll usually take stock of an app’s market position and offer strategies for strategic creation or scale too:
- Content Strategy: Mobile drove almost 70% of website visits in 2020. So finding mobile marketing agencies to develop paid and organic mobile-first content marketing strategies may be worthwhile.
- Audience Segmentation: Agencies can target new users, define their location and determine psychographic signposts like values and behaviours.
- Location-based Offers: A 2020 Global Location Trends report by the LBMA showed over 40% of marketers said they found local SEO beneficial for audience targeting.
- Multi-channel Marketing: Agencies can offer resources and expertise to enhance the end-to-end infrastructure for multi-channel and omnichannel marketing.
- Loyalty Schemes: Mobile marketing agencies can devise appropriate loyalty programmes such as free shipping, early sales access and points-based rewards.
Mobile marketing platforms
Leveraging digital marketing services can be simpler through mobile marketing platforms. Plus, most platforms will serve a variety of businesses, including SMBs and larger enterprises.
- Inbound and Outbound E-mail marketing: App owners can use mobile marketing platforms to increase their customer base through email automation and outreach.
- Real-time, API-based SMS campaigns: SMS open rates regularly reach over 90%. And mobile marketing platforms can help in achieving these by scheduling real-time updates and responses.
- Multi-channel content distribution: Acting like a CMS, several platforms enable automated content distribution and customised workflows.
- Predefined content and templates: Many platforms offer predefined templates or customisable content, but also enable content creation.
- Analytics Dashboards: The mobile analytics market is projected to grow to $6billion in the next 3 years. Most mobile marketing platforms will include analytics software to support this vital component.
What are the benefits of working with mobile marketing companies?
Running a successful mobile marketing campaign is no mean feat. And great campaigns rely on strong data, targeted promotions, and taking a holistic approach.
Plus, tapping every touchpoint in the user journey—from acquisition to monetization—requires complex and integrated systems that marketers can rely on.
So, here are some of the advantages of engaging with a mobile marketing company:
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- Increased Customer Engagement: Taking a broader, omnichannel approach to mobile engagement is important when engaged customers can spend 300% more in a year.
- AI-powered Analytics: Many marketing platforms offer AI or predictive technology that helps with understanding how successful a campaign should be.
- Easier Testing: Handing over A/B testing to a marketing company may result in faster gains and better results.
- Higher Conversion Rates: Over 60% of marketers agree that personalization drives higher conversion rates. And mobile marketing companies can aid in providing more personalized mobile experiences.
- A Holistic Approach: Mobile Marketing agencies and platforms can help to see the bigger picture for growth.
What are the different types of mobile marketing?
Mobile marketing covers a far wider range of channels than simply mobile app marketing.
So, while aspects like App Store Optimisation are important for app marketing, in this guide we’ll stick to covering everything else that feeds into mobile marketing, beyond just apps.
Mobile-optimized marketing: Landing pages, voice search, email
Optimizing content for mobile is essential. Whether it’s landing pages or emails, customers expect to have the same positive experiences on their devices as they do on desktop – if not better. Because, when they use their phone and come across a clunky or hard-to-navigate site, they’re likely to drift away and not come back if a page isn’t functional.
There are various approaches to take when optimizing a site:
- Responsive design: Responds to changes in screen size.
- Mobile-first design: Purpose-designed for mobile-first strategies.
- HTML5: Runs on many platforms and devices.
- Adaptive design: Adapts existing desktop websites to mobile devices.
In line with optimizing mobile and landing pages, marketers can also optimize for voice search. Particularly since more than a quarter of the global online population uses voice search, both for Google searches but also when scanning product catalogs on e-commerce sites.
AR marketing
Augmented reality as part of a consumer experience has taken off, with AR retail expected to reach an estimated value of $18bn by 2023.
Customers are leaning towards retailers who offer exciting and convenient AR experiences. Plus, over 90% of Snapchat users say they’re interested in using AR experiences for shopping on social media channels.
Proximity marketing
Proximity marketing, also known as location or Bluetooth-based, promotes unique customer experiences that are specific to their location. And it’s transforming in-person events such as concerts, festivals and pop-up sales.
Some ways proximity marketing works include:
- Geotargeting: Advertisers can send data that targets local devices at large events.
- Geofencing: Establishes a perimeter area to send out advertising to mobiles. Often better for smaller-scale events.
- Geoconquesting: Identifies which competitors are in the same area and attract customers away from them.
- Beaconing: Beaconing uses Bluetooth Low Energy technology as an effective way to encourage customers to use mobile tokens. It can’t send data like geotargeting but the advantage is less mobile power.
NFC technology
Near Field Communication is a form of location marketing that uses a specific form of frictionless technology. For example, think of the explosion in contactless payments in-store and on transport.
And since cash accounts for less than 20% of global transactions, mobile payment technology will only grow bigger.
So, with increased convenience when paying for in-store experiences or on transport NFC technology has arguably promoted more mobile-first strategies.
Mobile wallet marketing
Mobile wallet marketing focuses on encouraging loyalty and use. And since the value of digital transactions is expected to grow by over 10% in the next 5 years, marketers are using loyalty schemes, content promotions and personalised offers to encourage ongoing use.
Plus, with mobile payment adoption expected to reach close to 5 billion by 2025, it’s a growing trend that’s beginning to phase out other payment forms.
Mobile wallet marketing will also see potential overlap with location-based mobile marketing via NFC and beaconing such as proximity-based incentives that garner loyalty.
QR Codes
In a 2021 survey, almost half of US shoppers used a marketing-related QR code in the past three months. And they expected QR Codes to be a permanent part of their phone use in the future.
Plus, when huge numbers of shoppers are checking their phones for in-store product information, QR codes offer an effective way to create bridge a gap between offline experiences and in-app marketing.
SMS and MMS marketing
SMS or text messages have very high open rates. And it’s the same for MMS, or multi-media messages, too. So why is that?
Because every network and device accepts SMS messages, they aren’t bounded by the same restrictions on other forms. And this means that the majority of people will be able to receive SMS, but also open it and read it.
Plus, there’s a huge appetite from consumers. More than 75% said they had a more positive view of a business when they received text communications from them.
Email marketing
Good old email marketing continues to be an integral part of most marketing strategies.
And when around three-quarters of smartphone users check their emails using their device, optimising for email is key. What’s more, high open rates on email make it imperative to include e-mail marketing as part of every mobile marketing strategy.
Partner with top mobile marketing companies
This guide has highlighted the key benefits of partnering with top **mobile marketing companies** to elevate your app marketing efforts. These companies bring specialized expertise in crafting strategies that not only capture attention but also deeply engage users, ensuring your app stands out in a competitive market.
As the focus continues to shift toward mobile marketing, it’s crucial to develop customer experiences that are both exciting and engaging across various mobile platforms. By working with the right mobile marketing partner, you can create tailored campaigns that resonate with your target audience, driving user retention and app growth.
To help you achieve these goals, we’ve compiled a list of the best mobile marketing companies. These experts can provide the guidance and tools you need to maximize app potential, ensuring your marketing efforts lead to meaningful and measurable results.
