mFilterIt

mFilterIt is a pioneer in the detection and prevention of ad fraud in apps. Trusted by accredited marketers across the globe, their solutions are powered by the capabilities of AI, ML, and data science. On a mission to bring trust & transparency to the digital advertising world, mFilterIt has helped 500+ clients across 15 countries. With their full-funnel approach and log-level fraud data, they have saved $400+ million for businesses and enabled them to make informed marketing decisions.

Key features

Machine learning-based algorithm to track repeat users, fake devices
Detects installs/events from blacklisted IPs, Bots & compromised devices
Tracks characteristics of individual devices for authenticity
Checks data patterns of each event to detect behavioral aspects

mFilterIt Jobs and Careers

mfilterIt News

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mFilterIt Features & Services

Features

App FilterX
Web FilterX
Lead FilterX
Programmatic FilterX

Services

Ad Traffic Validation
Brand Hygiene Protection
eCommerce Competitive Analysis
Mobile Identity Solution

Team

Amit Relan

Amit Relan co-founded mFilterIt with a vision of bridging the TRUST deficit which exists among stakeholders in digital advertising. Since then, the organization has been on an exciting journey of creating a reputed and authentic third-party brand ‘mFilterIt’ which neutrally validates the impact created through digital campaigns.

Office Locations

2nd floor, Sector 125

Noida, Uttar Pradesh 201313

India

Paras Downtown Centre, 5th Floor

Golf Course Rd, Sector 53

Gurugram, Haryana 122003

India

Internet City Building 10 - Al Sufouh - Al Sufouh 2

Dubai

United Arab Emirates

mFilterIt Data

Founded:	-
Employees:	201-500
Revenues:	-
Social Presence:	-
Website Traffic:	-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

mFilterIt Info

Types:	Ad Fraud, Mobile Ad Analytics
Ad Formats:	-
Models:	-
Trading Models:	-

mFilterIt Insights

Publishers are misleading advertisers by creating a mirage of good traffic. Want to find out how? Posted on August 14, 2023 mFilterIt – Your mirror of reality Arm yourself with mFilterIt’s ad traffic validation solution....
Click Spamming: What it does and how to stop it? Posted on August 03, 2023 The most reliable way to fight click spamming is to use an ad fraud solution like mFilterIt.
The hidden costs of referral and coupon fraud: Impact on advertisers' ROI Posted on July 05, 2023 This post was first published on mfilterit.
Gaming advertisers vs fraudsters: Who will make it to the finish line? Posted on June 14, 2023 This post was first published on mfilterit.
The rewards and risks of incentive ads in app marketing Posted on May 15, 2023 mFilterIt Key takeaways Incentive ads present a superb advertising opportunity when they are used correctly.....

Articles from the mFilterIt blog:

How Lead Punching Fills Your CRM with Junk Leads—and What You Can Do About It Imagine a bucket with a small but constant leak. You pour water daily, yet the water level barely rises. Running lead campaigns with junk leads in your CRM is similar. You’re investing resources,...
What Should Marketers Look for in a Bot Detection Tool? In today’s digital marketing landscape, bots impacting your campaigns, website analytics, and overall performance is becoming an enormous issue with all the organizations running any kind of advertising...
Why Impression Validation Matters and Why MMP’s Solutions Fall Short? Ad fraud has become the most talked about thing in the digital ecosystem in the last one decade. Over the years it has become sophisticated and led to huge losses for the advertisers. According to the...
Foxtale’s 21% CPC Drop: Leveraging mFilterIt’s Expertise to Combat Brand Bidding by Ad Networks Foxtale, a dynamic skincare brand, invests heavily in TOF and video campaigns to boost search volumes and drive high-intent users to their website. However, ad networks were bidding on the same branded...
Game-Changing Insights-Advertising Trends from the Cricket World Cup 2023 The 2023 Cricket World Cup presented a prime opportunity for brands to leverage India’s immense cricket fanbase and global audience. The report analyzes advertising trends across different cities,...

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