Metrikal

Metrikal keeps track of all of your ASO optimizations and visualizes how much growth they drive. Know exactly how your ASO efforts turn into results. Track all your ASO KPIs in one dashboard.

Metrikal is perfect for UA managers, ASO managers, CEOs, and marketing executives since it allows you to monitor your app’s install growth, rating velocity, average keyword rankings, store listing conversion rates, and Apple Search Ads spend on one dashboard.

Monitor how your ASO optimizations translate into keyword improvements over time – Metrikal defines KPIs specifically for ASO. Know what ASO metrics to track over time. Understand if your ASO efforts are moving the needle.

Quantify how your Apple Search Ads campaigns impact organic keyword ranking – Does your investment in Apple Search Ads (ASA) have a direct impact on your organic keyword ranking? Metrikal quantifies the relationship between Apple Search Ads and ASO. Know exactly how much your ASA spend impacts your organic rankings per keyword.

Track the precise results of your keyword optimizations – You’re rolling out keyword optimizations to improve your rankings. Are they working? Metrikal makes it easy to track the impact of optimizations. It visualizes the exact keywords you use in your store listings, where you use them (title, subtitle, keyword list, etc.) and how they impact ranking over time.

Monitor your rating velocity and rating average over time – Rating velocity and rating average are two of the most critical factors for ASO and user acquisition. Metrikal puts these two metrics on a timeline. You’ll always know how your rating momentum performs.

With Metrikal, you can…

Unlock the mystery of your ASO performance: Metrikal is a one-stop-shop for app marketing reporting and analytics. Visualize and quantify the true impact of your ASO efforts in one place.
Consolidate ASO KPIs: Metrikal connects and pulls data from the following data sources: App Store Connect, Apple Search Ads, Google Play Developer Console, and Mobile Action. We gather all the important KPIs you need on one app dashboard.
Connect the dots between ASO and Apple Search Ads: Metrikal visualizes and quantifies the relationship between App Store Optimization (ASO) and Apple Search Ads on a keyword-level. Know how your paid advertising impacts your organic rankings and installs and vice versa.
Improve ASO tracking: Don’t lose track of ASO changes and campaigns when they go live, and miss the chance to understand how they impact KPIs and keyword rankings. Metrikal tracks changes and how they affect keyword rankings and installs.

How does Metrikal work?

Metrikal collects data from multiple sources such as App Store Connect, Google Play Developer Console, Apple Search Ads, and Mobile Action.
Metrikal visualizes the most important KPIs on charts and tables. You can choose from a variety of reporting options to view your KPIs and reveal app-marketing opportunities.
Metrikal quantifies the relationship between organic and paid UA. Metrikal shows organic and paid UA KPIs side by side. Our mobile app metrics dashboard quantifies how they impact each other.
Metrikal provides actionable insights. Our dashboard shows you what to do to impact ASO and increase the effectiveness of Apple Search Ads. You can market your app with confidence.

Key Features

Monitor how your ASO optimizations translate into keyword improvements over time – Metrikal defines KPIs specifically for ASO. Know what ASO metrics to track over time. Understand if your ASO efforts are moving the needle.
Quantify how your Apple Search Ads campaigns impact organic keyword ranking – Does your investment in Apple Search Ads (ASA) have a direct impact on your organic keyword ranking? Metrikal quantifies the relationship between Apple Search Ads and ASO. Know exactly how much your ASA spend impacts your organic rankings per keyword.
Track the precise results of your keyword optimizations – You’re rolling out keyword optimizations to improve your rankings. Are they working? Metrikal makes it easy to track the impact of optimizations. It visualizes the exact keywords you use in your store listings, where you use them (title, subtitle, keyword list, etc.) and how they impact ranking over time.
Monitor your rating velocity and rating average over time – Rating velocity and rating average are two of the most critical factors for ASO and user acquisition. Metrikal puts these two metrics on a timeline. You’ll always know how your rating momentum performs.

Team

Levent Şapçı, Founder

Levent Şapçı is the founder of ShyftUp. He is a digital marketing expert with 11+ years of experience who acquired more than 450M users on mobile and Web. He started ShyftUp to help the apps for user growth with an ROI-positive approach. He believes that the success of ASO is continuous testing regarding the KPIs.

Buse Kanal

Buse Kanal is the marketing specialist of ShyftUp. She is a marketing enthusiast with a huge interest in mobile apps. She was responsible for marketing in startups and contributed to many projects regarding branding and communication for well-known brands. She is thrilled by the technology and optimization.

Office Location

HEADQUARTERS

1390 Market St. Suite 200

San Francisco, California. 94102

USA

Metrikal Data

Founded:	2020
Employees:	10-50
Revenues:	-
Social Presence:	-
Website Traffic:	-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Metrikal Info

Platforms:	-
Types:	-
Groups:	App Store Optimization, App Store Optimization Tools, User Acquisition

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