ironSource

ironSource Info

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  AppsFlyer's latest Performance Index shows impact of economic downturn on mobile advertising Posted on November 20, 2023 by Anne Freer AppsFlyer IronSource experiences significant growth in the global rankings, surging to third place in both power....

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  Hyper-casual games, hyper-growth for your audience Posted on July 01, 2020 ironSource sees over seventeen million hyper-casual games installed every day, and last year hyper-casual....
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  The untapped channel in app distribution: back to basics, with a twist Posted on May 20, 2020 Preloads have been replaced with cloud-based solutions powered by third-parties (such as ironSource Aura) who both develop the technology and manage the relationship with the OEM or carrier.
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  The new ASO: part of your UA funnel Posted on March 31, 2020
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  The impact of rewarded video on wider game metrics Posted on March 11, 2020 ...by users engaging with rewarded video ads, and also two additional important metrics we focus on at ironSource.
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  5 points that sum up mobile gaming in 2019 Posted on January 15, 2020 CVC invested in ironSource, Blackstone acquired Vungle, Adjust raised $227M, and Unity continued its M&A spree with the....

• Extend Your Holiday Success: Q5 Strategies for Mobile User Acquisition While the holiday season remains a busy time of year with consumers being inundated with sales, deals, and general holiday rush, an often-overlooked time period for advertisers is between the day after...
• Advertiser’s Playbook to Win the 2024 Holiday Season As the holiday magic unfolds, savvy marketers are ready to connect with consumers like never before. Unity surveyed 4,094 U.S. adults aged 18+ to uncover insights that can help your brand land on the nice...
• 4 key strategies to drive scale and revenue for your app during the shopping season As most app marketers know, time spent on device peaks during the holiday season. Between November and December, households across the globe are on their devices, shopping for holiday deals, ordering takeout...
• Implementing ads without cannibalizing subscription conversions: A brief guide by ad format 2024 has seen many premium subscription service apps expanding their business models to incorporate an ad-tier into their offerings.  At first glance, this shift makes sense – traditionally only...
• Beyond 50: An untapped audience While many marketers heavily concentrate on reaching Gen Z and Millennial audiences, an often-overlooked yet rapidly-expanding demographic has emerged within the mobile gaming sphere: adults over 50. ...

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