Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators.
Innovative technology and mass digitization have changed the ecosystem of communication, and social media platforms have emerged to be the preferred method of exchanging information, making influencers a powerful marketing tool.
Top Influencer Marketing Companies
The rapid development has urged marketers and advertisers to adapt their strategies and tactics to more modern standards, understanding the new wave of audience that are growing to consider influencers as the new experts.
In this guide, we will present to you a list of top influencer marketing companies and platforms to reach brand awareness on a more advanced level.
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Book your free consultationWhat is influencer marketing?
Influencer marketing is growing rapidly, with a predicted $370 million spend by 2027. That is largely, but not exclusively, due to brands relying on the established trust between the influencer and their audience to sell their products.
So, with marketers drifting away from traditional advertising and focusing on influencers who are becoming the new, prime connection to target users, influencer marketing is the go-to strategy if you want your business to thrive in this evolved market.
Influencer marketing companies are specialized agencies that bridge the gap between brands and influencers, crafting campaigns that leverage the influence of popular social media personalities to promote products or services.
These companies have the expertise to identify the right influencers for a brand, ensuring a perfect match based on the influencer’s audience, engagement rates, and niche. By doing so, influencer marketing companies help brands maximize their reach and impact, tapping into the trust and authenticity that influencers have cultivated with their followers.
Influencer marketing companies buyers guide
Download our Influencer marketing companies buyers guide to learn about the best companies on the market to hire. The guide covers what is influencer marketing, why it’s important, how it works, what exactly influencer marketing companies do, as well as provides a complete list of top influencer marketing companies.
In essence, influencer marketing is a type of social media marketing that utilizes content creators, a.k.a influencers, to push their products and services to the public and attract their target audience to (ideally) drive profitable customer action.
Influencer marketing is so successful because of the power social media holds in the digital landscape, with influencers being the main driving force of social media platforms.
But why do content creators play such an integral role in the media, and how are they able to form such a loyal following of like-minded individuals that place a great amount of trust into these influencers?
Featured Influencer Marketing Companies
The best influencer marketing companies
Partnering with an influencer with a strong following on social media enables mobile app developers to promote their app to a highly engaged and targeted audience. We’ve listed the best influencer marketing companies below.
1. Moburst
Moburst is a full-service mobile marketing agency that specializes in mobile app marketing, user acquisition, and mobile strategy. The company is based in New York, with additional offices in Tel Aviv and San Francisco.
Moburst’s services include app store optimization, mobile media planning and buying, creative services, and data analysis. The company has worked with a wide range of clients, from startups to Fortune 500 companies across a variety of different industries.
Overview
Moburst was founded in 2013 by Gilad Bechar, who currently serves as the CEO of the company and co-founder Lior Eldan. Since its inception, Moburst has grown into a mobile marketing agency with a team of over 100 employees.
The company has won multiple awards for its work in mobile app marketing and user acquisition and has been recognized as one of the top marketing agencies in the world.
Services
Moburst provides its customers with the following services:
- Uses ASO techniques to optimize app titles, descriptions, and keywords to improve app visibility and increase the number of downloads
- Helps mobile businesses plan and execute influencer media campaigns to reach their target audience and acquire new users
- An in-house creative team can help businesses design and develop engaging app store creatives, video ads, and other marketing materials
- Uses data analysis tools to provide insights into user behavior, app performance, and other key metrics to help businesses make data-driven decisions
2. Favoured
Favoured is a data-driven full-funnel marketing agency that helps brands drive growth and revenue through effective marketing strategies. The agency offers a range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing.
Favoured is focused on using data to drive results and optimize marketing campaigns. The agency uses a data-driven approach to develop custom marketing strategies that are tailored to each client’s specific needs and goals.
Through careful analysis of data and user behavior, they’re able to identify the most effective marketing channels and tactics to achieve desired outcomes.
Overview
Favoured is a relatively new marketing agency founded in 2017 by former Apple marketing lead Andy Willers and co-founder George Sharpe.
The agency operates in over 20 different time zones and has full video production capability in-house.
Services
Favoured provides its customers with the following services:
- They build multi-channel marketing campaigns that align with your brand and boost your visibility across the online world
- They work closely with businesses to distill the essence of who you are to create something that’s both attractive and functional
- Database of micro-influencers that are more cost-effective and have the capability to drive new leads
- They can boost your organic social media presence with influencer and UGC content
3. SEM Nexus
SEM Nexus is a digital marketing agency that specializes in search engine optimization (SEO) and pay-per-click (PPC) advertising. They help businesses improve their online visibility and drive more traffic to their websites through a variety of digital marketing strategies.
SEM Nexus offers customized solutions for businesses of all sizes, from small startups to large corporations. They are best known for their data-driven approach and focus on delivering measurable results for their clients.
Overview
SEM Nexus was founded in 2017 by Michael Kordvani, who brings his passion to the startup mobile app marketing world by providing bootstrapped startup founders the means to succeed.
They attribute a lot of their success to their affordable pricing and agile process, which has made them capable of putting more of a client’s budget into growth.
Services
SEM Nexus provides its customers with the following services:
- Optimizing websites to rank higher in search engine results pages (SERPs) and driving more organic traffic
- You choose the influencer, and their team will take care of contracts, script-writing, scheduling, tracking, and payment
- Leveraging social media platforms to reach and engage with target audiences and drive traffic to websites
- They have a database of thousands of influencers across all major platforms and can locate one for every brand and every budget
4. Intellifluence
Intellifluence is an influencer marketing platform that connects brands with influencers to help them promote their products and services. The platform allows businesses to create campaigns and collaborate with influencers to create sponsored content such as product reviews, social media posts, and blog articles.
Intellifluence has a large network of influencers across various niches, including beauty, fashion, food, parenting, and more. The platform also provides tools for businesses to track campaign performance and measure ROI.
Overview
Intellifluence was founded in 2016 by Joe Sinkwitz, who has over 25 years of experience in SEO, and Terry Godier, an experienced SEO and web developer.
The platform features an influencer marketing network of over 200,000 verified creators; each influencer has specifically opted to work with brands.
Services
Intellifluence provides its customers with the following services:
- Uses advanced search filters to find influencers based on criteria such as niche, location, audience size, and engagement rate
- Creates and manages influencer marketing campaigns from start to finish, including campaign strategy, content creation, and influencer management
- Identifies and reaches out to potential influencers to collaborate on campaigns
- Works with influencers to create sponsored content such as social media posts, blog articles, and product reviews
5. Famesters
Famesters is a full-cycle influencer marketing agency that allows content creators and influencers to connect with brands, creating powerful collaborations, by offering exclusive content, experiences, and merchandise.
They help creators build a dedicated fanbase and generate revenue by achieving performance goals and growing brand’s ROI. Famesters also offers various services and analytics to help creators track their earnings and engagement.
Overview
Famesters was founded in 2017, with 5+ years of solid experience, over 10K implemented campaigns and serving over 1000 clients from a range of business niches.
The team’s mission is to create outstanding cases and meet ambitious challenges. Their expertise is based on performance marketing where an influencer is a source of traffic, and not just a celebrity.
Services
Famesters provides its customers with the following services:
- Crafting creative influencer marketing strategy for brand amplification
- Influencer search and tailored influencer partnerships to boost brands
- Mastering distribution strategy via the right medium, unleashing the power of strategic content placement for brands
- Measure influencer marketing campaigns and provide detailed reports, leveraging state-of-the-art metrics to make data-driven decisions
6. Zorka.Agency
Zorka.Agency is a digital marketing agency that specializes in mobile app marketing. They offer a range of services, including app store optimization, user acquisition, and mobile app analytics.
Zorka works with a variety of different clients, from startups to established brands, and has a team of experienced professionals who are dedicated to driving results for clients.
Overview
Zorka.Agency was founded in 2014 by Dmitriy Pavlovskiy. The company is headquartered in Minsk, Belarus, and has a team of over 50 professionals who work with clients from all over the world.
Since its inception, Zorka.Agency has helped many businesses achieve their marketing goals and establish a strong presence in the mobile app market.
Services
Zorka.Agency provides its customers with the following services:
- Helps brands to optimize their app store listings to increase visibility and downloads
- Acquires users through various channels such as social media, paid advertising, and influencer marketing
- Enables businesses to track and analyze user behavior to improve user engagement and retention
- Provides strategic guidance to help brands achieve their marketing goals
7. OK Cool
OK Cool is a distributed team of professionals specialized in strategy and scaling brands on TikTok. With innovative content production and paid marketing, they have the talent to humanize brands.
OK Cool helps businesses activate their communities using creative consultants and specialist social media partners, those that will take your brand to the next level.
Overview
OK Cool was founded in 2016 by founder and creative director Liz Stone. When TikTok approached OK Cool in January 2020, it was looking for an agency that could tell the story of the platform and invite brands to explore the potential of driving growth.
OK Cool quickly identified that TikTok needed to humanize its platform and give itself a unique personality. OK Cool has since delivered seven virtual events, created 48 films, 12 live broadcasts, 8,000 pieces of branded merch, and 18 tutorials.
Services
OK Cool provides its customers with the following services:
- Creator and influencer strategy backed by a team of experts who know how to get things moving
- Gaming consultancy and live events that help you level up your brand
- Social listening and community management, including managing influencers directly
- Full campaign development from start to finish with as much input as required
8. Distract
Distract is a digital marketing agency based in the UK that offers a range of services, including social media management, PPC advertising, SEO, email marketing, and web design.
They work with clients across various industries and have a team of experts who specialize in different aspects of digital marketing. The agency aims to help brands grow their online presence and achieve their marketing goals through effective campaigns and strategies.
Overview
Distract was founded in 2015 by Peter Watson-Wailes and Bradley McKenny. The company is based in Lincoln, UK, and has since grown to become a full-service digital marketing agency with a team of over 30 professionals.
The founders started the agency with the goal of providing high-quality digital marketing services to businesses of all sizes and have since worked with a range of clients across various industries. Top clients include the University of Lincoln, Vets Now, and RNID.
Services
Distract provides its customers with the following services:
- They work with a network of influencers across different industries to create campaigns that are tailored to businesses’ specific needs
- Influencer marketing services include identifying the right influencers for businesses, creating and executing campaigns, and measuring the success of campaigns through analytics
- They create and run targeted ads to drive traffic and leads to businesses’ websites
- They create valuable and relevant content to attract and engage target audiences
9. The Outloud Group
The Outloud Group is a full-service marketing agency that specializes in influencer marketing. Their services include influencer identification, campaign strategy, content creation, and more.
The Outloud Group works with a wide range of clients across different industries, including fashion, beauty, and lifestyle. The agency is known for its data-driven approach to influencer marketing, which helps its clients achieve their marketing goals.
Overview
The Outloud Group agency was founded in 2008 by Joel Beckett and is headquartered in Detroit.
The team has worked with a number of well-known brands, including L’Oreal, Sephora, and American Eagle Outfitters, and is backed by over 15 years of influencer experience.
Services
The Outloud Group provides its customers with the following services:
- They help brands find the right influencers for their campaigns by leveraging data and analytics
- They work with brands to develop a campaign strategy that aligns with their marketing goals
- They collaborate with influencers to create high-quality content that resonates with their target audience
- They manage influencer campaigns from start to finish, including influencer outreach, contract negotiation, and reporting
What is an influencer?
It is probably best to first understand what an influencer is before diving into their magical abilities they seem to possess to have become a fundamental marketing strategy today.
While there are many types of influencers, this term usually points to a common definition that describes a person with a well-established online media presence. They create content within a specific niche, in the form of video, image or blogs, attracting their audience to ‘follow’ them and their talent.
These individuals become loyal ‘followers’ that follow the content and conversations of the influencer, forming a virtual bond, and trusting and believing in the topics, discussions and work that they share with their audience.
Influencers typically narrow their content down to a niche area, focusing their conversation and engagement around particular topics. Their followers are therefore individuals who share the same interests, often looking to acquire more information about said topic by consuming content of the influencer.
With social media providing a kind of freedom to really anyone to set up an account and become a content creator, users are able to work themselves up to a certain virtual status where their following even idolizes them.
They become figures that possess the power to educate, engage and ‘influence’ a large number of people, revolutionizing and democratizing communication, and, therefore, the marketing ecosystem, allowing people of all types to take on an authoritative role in society to advertise a brand.
Why are influencer marketing companies important?
Influence marketing is a fast-growing marketing channel, making partnerships with brands and creators ideally profitable. With the global influencer marketing market value standing at about 13.8 billion U.S. dollars as of 2021, this concept continues to mature as a prime industry in the field.
Facilitating brands market their services via social media platforms with an extremely large follower base, 89% of marketers consider Instagram alone an important platform for their influencer marketing campaigns, followed by YouTube with 70%. These days people don’t really engage anymore with traditional ads as they used to. Therefore, even app owners need another more creative way to reach out to their users.
Influencer marketing companies are essential in today’s digital landscape because they simplify the complex world of influencer collaborations for app owners. These companies have the connections and know-how to identify influencers who can genuinely resonate with your target audience.
Influencer marketing companies help ensure that marketing efforts are not just reaching people, but reaching the right people. This targeted approach can significantly boost brand awareness and engagement, making your marketing dollars go further.
For marketers, working with influencer marketing companies means gaining access to a wealth of expertise and resources. These companies handle everything from finding the perfect influencers to managing contracts and ensuring that campaigns run smoothly.
They also provide detailed analytics, showing how well a campaign is performing and where improvements can be made. This means marketers can focus on other important aspects of their job, knowing that their influencer campaigns are in capable hands.
App owners can especially benefit from the services of influencer marketing companies. Promoting an app in a crowded market can be challenging, but influencers can provide the authentic endorsements that drive downloads and user engagement.
Influencer marketing companies know how to craft campaigns that highlight the unique features of an app and present them in a way that appeals to potential users. By leveraging influencers’ trust and credibility, app owners can see a significant increase in their app’s visibility and popularity.
What do influencer marketing companies do?
The role of influencer marketing companies goes beyond just matchmaking. They manage the entire campaign process from start to finish. This includes negotiating contracts, setting clear campaign objectives, and coordinating content creation to align with the brand’s messaging and goals.
Influencer marketing companies provide valuable insights and analytics, tracking the performance of each campaign to measure its success and return on investment. This data-driven approach helps brands understand the effectiveness of their influencer partnerships and make informed decisions for future campaigns.
They also play a crucial role in navigating the ever-evolving landscape of social media. They stay updated with the latest trends, platform algorithms, and regulatory guidelines, ensuring that brands remain compliant and relevant.
By leveraging their industry knowledge and network of influencers, influencer marketing companies can swiftly adapt strategies to respond to changing market dynamics, ensuring that brands maintain a competitive edge.
In essence, influencer marketing companies are key partners in helping brands harness the power of influencer marketing to drive growth and engagement.
Now that we understand how powerful and effective influencer marketing is within social media platforms, you may be curious to know how exactly influencer marketing companies operate in order to work with them for your own marketing plan.
Like any other marketing concept, successful influencer marketing is achieved through bespoke tactics and strategies as well as a detailed and methodical approach. We’ll walk you through the main things that a typical influencer marketing company does as well as the key components a successful strategy needs to have a great impact on mobile apps.
Define your brand goals
It all comes down to your brand goals. You are looking to drive traffic and increase visibility to your brand – right? So, naturally you need to understand the ins and outs of your brand and its objectives to build an effective influencer marketing strategy that will serve all components of your business accurately.
Lay out all of the products and services that you offer and determine realistic goals that you would like for your brand to achieve, including any key metrics you want to reach, such as conversion rates, download or install rates.
It is also important to set measurable goals that you can track and report on throughout your influencer marketing campaign.
Know your audience
Every marketing strategy needs extensive research around the brand’s target audience. You want to create an effective influencer marketing strategy that speaks to the right people in order to actually achieve your goals in increasing awareness, and ultimately, profit.
The best way to understand who exactly you are trying to ‘influence’ is to do some research into your competitors who are promoting a similar brand to yours on the relevant social media platforms. Then look into the users that are interacting with their ad posts.
This way you can develop audience personas to define your target audience, associating them with accurate attributes that can greatly help you tweak your strategy to match the qualities you are looking for in your influencers.
Choose the right influencers
So, what else does an influencer marketing plan need? You guessed it, the right influencer.
An online creator may be fitting to your brand, producing similar content on their platforms, but they also need to have the right stats as well.
Ask yourself the following set of questions to really determine if they are the right influencer to promote your brand:
- Do they have a large follower base?
- Does their follower base mainly consist of your target audience (based on your personas)?
- Do they have a lot of returning users/a loyal follower base?
- Does their audience engage with their content? How much visibility do their posts get?
Reach out
Now that you have compiled a list of influencers that you believe will be of value to your brand, you can start your communication by interacting with their content organically. This includes liking their posts, commenting where appropriate as well as sharing and promoting their content.
Gradually, you can send out a direct message suggesting a collaboration. If they have provided an email address in their bio, feel free to send them an email as well. However, whichever contact method you choose, make sure to make your message personal. Avoid sending out a mass email or a generic message.
Collaborate
Once you have successfully convinced creators to promote your brand, make sure your influencer marketing campaign is truly a collaboration in which you and your creator will each contribute equally to the project.
Remember that creators take great pride and ownership in their content. And they are the experts in creating content, earning them the title of an influencer. So, you want to make sure you trust in their abilities to give the best quality of their work.
Leave it to your influencer to showcase their creativity for your brand, but also feel free to provide some guidelines about what you envision for your campaign, making sure both parties are on the same page.
Track & measure the process
Once you have launched your influencer marketing campaign, you want to keep track of your progress and measure the effectiveness of your collaboration efforts. It can be easy to get lost in the vanity metrics of likes and comments, but it is crucial to prioritize ROI stats as well for more valuable insights into your results.
As you laid out the KPIs for your campaign in the initial stages, it would be helpful to track progress of these metrics as well to calculate the impact of your strategy for the success of your brand.
When tracking and measuring your results, the first thing marketers tend to first look at is if conversion rates have increased. While this is important too, when it comes to influencer marketing, there is a deeper focus on attracting users as this leads to more sustainable success in sales.
Here are the three core goals you want to keep in mind when analyzing your campaign’s performance:
- Build brand awareness
- Attract new target market
- Increase user acquisition
Influencer marketing is a unique and creative way to gain more attraction to your brand, and its products and services. Creators are utilizing new content formats to promote brands, including reels, photography and short videos to attract their users.
Influencers’ followers are modern business’ new potential customers, so you want to switch your focus from sales and transaction rates to the creators’ followers, and their interests and demands to better nurture your campaign.
But in this newly evolved realm of social media marketing and the rise of influencers as a common marketing partner these days, it is easy to be confused about where to start to join this new trending format of advertising.
What are influencer marketing companies?
Influencer marketing companies are one of the places where you can kickstart your campaign. Unlike agencies, an influencer marketing company is a digitized tool that helps brands run more efficient campaigns.
These tools are commonly used by brands as well as agencies and feature extensive functions that can optimize the process of your influencer marketing practices. For example, they may provide a large searchable database of potential and available influencers, third-party data analytics tools as well as brand-influencer relationship or campaign management.
Influencer companies serve as a kind of support for all parties in influencer marketing, evaluating potential influencers and making sure they are most suitable to your brand. And as online creators gain more authoritative status with the rise in popularity of new media formats, influencer marketing companies have expanded their services even more.
Here are the main offerings influencer companies typically provide as an efficient software solution for brands and agencies:
- Mass influencer databases, with valid stats
- Influencer content amplification
- Third-party analytics
- Influencer marketplace
- Campaign & relationship management
Influencer marketing companies can help create a successful campaign with creators, all contributing to a well-oiled machine that will attract new target groups and drive a new wave of awareness to your unique brand. So, it is a great idea to partner with one of our top influencer marketing companies to really get the most out of your campaigns and get the results you envisioned when first creating your marketing plan.
How to choose the best influencer marketing companies
You want to partner with influencer marketing companies that can help you in specific areas of your brand, providing just the support and expertise that you need to successfully run your influencer marketing campaign.
Influencer marketing companies, moreover, offer a direct way for brands to connect and work with influencers that are listed on a particular platform. Essentially, these platforms help influencers to monetize their social media channels and brands to reach out to their potential customers or increase engagement with their current ones.
Unlike collaborating with traditional marketing agencies, influencer marketing companies provide more specialised expertise and know-how surrounding the ecosystem of social media, including what media formats are currently trending as well as experience to work with brands and creators of all sizes.
In essence, influencer marketing companies have a variety of trusted influencer they work with, and can therefore add extensive value to your business, providing expert analysis to achieve your brand goals in no time.
Partner with top influencer marketing companies
The crucial role that an influencer marketing company plays for a brand is that it helps understand the users that follow a particular influencer and what impact and value that influencer can offer said brand. Some influencer marketing companies also offer a service layer in which they help source influencers as well as manage campaigns and develop creatives.
There are influencer marketing companies that focus on a particular platform, such as Instagram, Snapchat, YouTube. However, the majority operate across a number of different social channels. Similarly, some influencer marketplaces are known for sourcing influencers in particular areas of the market or verticals whereas others have a wider positioning.
Now that we have covered the realm of influencer marketing and the impactful role influencer marketing companies play, we are ready to present to you our carefully selected list of the top influencer marketing companies.
Partner with one of our trusted influencer companies that make sure your marketing campaign runs smoothly and efficiently, providing expert assessments and in-depth reports upon campaign completion.
