You have probably heard the term ‘growth marketing agency’ thrown around, if you are in the app industry. It’s a more dynamic approach than traditional marketing, where the focus is on constant experimentation and trying out new strategies to help businesses grow over the long term.
Growth marketing has really taken off lately, becoming a key part of how companies scale their success.
Top Growth Marketing Agencies
Partnering with a growth marketing agency can be a game changer for app owners and marketers. These agencies bring fresh, customized strategies that are designed to meet your specific needs, focusing on everything from getting more users to keeping them engaged.
The goal? To help your app grow faster and more sustainably.
Why should you consider working with a growth marketing agency? The big advantage is they offer something different from the usual marketing methods. These experts know how to test, tweak, and optimize campaigns in ways that drive real results. If you’re looking to boost your app’s user base and keep customers coming back, having the right agency on your side can make all the difference.
To help you find the right partner, we’ve put together a list of the top growth marketing agencies. These companies have proven track records and innovative strategies that can help take your app to the next level. Check out the list below and see which one could be the perfect fit for your business.
What is a growth marketing agency?
Think of it as a traditional marketing agency, but with an extra focus on innovation and experimentation. They use a range of creative strategies, like A/B testing, email marketing, and SEO, while relying heavily on data to drive decisions and optimize results. The goal is to help businesses grow faster and smarter.
A key part of what a growth marketing agency does is run experiments. They don’t just launch campaigns and hope for the best—they design and test different approaches to see what works. Whether it’s testing different headlines, tweaking ad copy, or experimenting with landing pages, these agencies are all about finding ways to improve and optimize every part of your marketing strategy.
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Claim Your FREE Review NowGrowth marketing agencies are perfect if you’re trying to hit specific KPIs or objectives. They use data-driven methods to figure out what’s working and what’s not, which means you can fine-tune your marketing efforts and make better decisions. Their approach is less about gut feeling and more about numbers, making sure you’re getting the best possible outcomes.
These agencies also bring a strong analytical mindset to the table. They look beyond just the creative side of things—like catchy ads or cool visuals—and dive deep into the technical aspects of your business. Growth marketers analyze data, track performance, and figure out how to improve processes to drive better results.
One of the great things about a growth marketing agency is that it works on both the front end and the back end. On the front end, they focus on improving user experience, whether that’s your website or your app. On the back end, they look for ways to streamline workflows, like optimizing your content management system or other internal tools.
Of course, not every experiment works. Growth marketing agencies understand that failure is part of the process, so they’re always ready with backup plans. If one idea doesn’t pan out, they’ll quickly pivot to another strategy and keep testing until they find something that delivers.
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While growth marketing can sometimes sound similar to things like SEO or creative web design, it’s important to remember that it’s much more technical and scientific. A growth marketing agency focuses on testing and data analysis to optimize every stage of the customer journey, from awareness and acquisition to revenue and referrals. They’re all about experimenting, analyzing, and continuously improving your marketing efforts for long-term success.
Featured Growth Marketing Agencies
The best growth marketing agencies
The best growth marketing agencies are experts in driving long-term, scalable growth for businesses by using a blend of creative and data-driven strategies. These agencies go beyond traditional marketing, focusing on experimentation and optimization to help companies acquire and retain customers, boost engagement, and achieve overall growth.
Their expertise spans a wide range of tactics, including A/B testing, SEO, email marketing, social media strategies, and deep analytics. By leveraging these tools, growth marketing agencies optimize campaigns to cover the entire customer journey—from awareness and acquisition to retention and referrals—ensuring that each stage is fine-tuned for maximum impact.
We’ve listed the best growth marketing agencies for you below.
1. Moburst
Moburst is a user acquisition agency that specializes in promoting mobile apps. The company offers a range of services, including app store optimization, mobile advertising, influencer marketing, and social media marketing.
Moburst helps app developers and publishers increase their app’s visibility and boost their overall user acquisition.
Overview
Moburst was founded in 2013 by Gilad Bechar. Since then, it has served startups and brands such as Google, Samsung, Reddit, Uber, Dunkin, YouTube, Bumble, Robinhood, and Playtika.
Moburst has offices in New York City, San Francisco, London, and Tel Aviv.
Services
Moburst provides its customers with the following services:
- Creative solutions, including the production of banners, video ads, and other promotional materials
- Focuses on purchasing ad space across various platforms to target the right audience effectively. Moburst uses data-driven strategies to optimize the cost per install and maximize the return on investment
- Optimizing your app’s presence on app stores to improve visibility and increase download rates. This includes keyword optimization, creative asset design, and localization
2. Favoured
Favoured is a multi-channel agency that specializes in paid social media marketing. The team has experts in TikTok, Apple Search, and Instagram advertising and additionally offers Google PPC and YouTube advertising.
Favoured is known for its results-driven approach and has received several accolades.
Overview
Favoured is a multi-channel digital marketing agency founded in 2017 that specializes in driving growth for innovative companies.
Based in London and Leeds, the agency is known for its strategic approach to digital marketing, focusing on achieving measurable results for its clients. Favoured has worked with prominent brands, including Durex, Elvie, and Wombat Invest.
Services
Favoured provides its customers with the following services:
- Conversion strategy, email, push and in-app pop-up automations, MarTech implementation, CRO and ASO
- Product photography, motion graphics, and video filming to create captivating content for your social and ads to drive user acquisition
- Paid social media marketing with expertise in TikTok, Apple Search and Instagram advertising
3. Adikteev
Adikteev is an ad company that specializes in providing app retargeting solutions to app developers. They use machine learning algorithms to optimize ad campaigns and deliver personalized (and engaging) ads to app users.
The company’s main focus is on improving user engagement and retention for its clients by delivering ads that drive higher conversions and revenue.
Overview
The company was founded in 2012 in Paris, France, by a team of three entrepreneurs: Xavier Mariani, Emilien Eychenne, and Frederic Leroy.
Adikteev focuses on providing app retargeting solutions to app developers and marketers, with the goal of delivering value to both app users and clients.
Services
Adikteev provides its customers with the following services:
- Dynamic retargeting solutions that are designed to deliver ads to app users based on their behavior
- Provides clients with detailed reporting and analytics on their ad campaigns, including metrics such as impressions, clicks, conversions, and revenue
- Programmatic buying solutions that enable clients to buy ad inventory in real-time and at scale. They use machine learning algorithms to optimize ad campaigns and deliver personalized ads
4. Yodel Mobile
Yodel Mobile specializes in a range of mobile marketing services designed to help apps achieve significant growth and engagement.
The platform focuses on full lifecycle marketing, offering (tailored) strategies that cover the entire journey of a mobile app from pre-launch to scaling.
Overview
Yodel Mobile was founded in 2007 and is based in London. The agency is known for its comprehensive approach to mobile marketing, combining creative, strategic, and analytical expertise.
The company has worked with a variety of high-profile clients, including The Economist, NBCUniversal, and Fujifilm, among others.
Services
Yodel Mobile provides its customers with the following services:
- Enhances app visibility and conversion rates in app stores through keyword optimization, creative asset design, and metadata optimization
- Runs targeted campaigns across various channels such as social media, search engines, and programmatic advertising to attract high-quality users
- Develops strategies to keep users engaged and active within the app, including push notifications, in-app messaging, and lifecycle marketing
5. ConsultMyApp
ConsultMyApp is a data-driven mobile marketing agency that specializes in helping clients maximize the performance and impact of their apps through various innovative strategies (and services).
The agency is able to implement marketing tech to support app growth as well as develop comprehensive marketing strategies that are tailored to client needs.
Overview
ConsultMyApp (also known as CMA) was founded in 2016 and is headquartered in London, UK, with additional locations in Germany.
The company works with a variety of long-term clients, including well-known brands such as Deliveroo, The Telegraph, Tide, and PureGym.
Services
ConsultMyApp provides its customers with the following services:
- Improves mobile app visibility and download rates across the app stores
- Employs strategies to acquire new and long-term users through paid advertising campaigns
- Enhances user engagement and retention through leading customer relationship management
6. Search Ads Optimization
Search Ads Optimization is a specialized agency dedicated to maximizing the performance and impact of apps through tailored Apple Search Ads strategies and services.
The agency excels in enhancing app visibility and user acquisition by implementing advanced marketing techniques specifically designed for Apple Search Ads.
Overview
Search Ads Optimization was founded with the goal of helping app developers and marketers achieve exceptional results within the App Store. The company is based in New York, USA, and serves a diverse range of clients from various industries.
With a deep understanding of the Apple Search Ads ecosystem, Search Ads Optimization is dedicated to driving app growth and achieving remarkable outcomes for its clients.
Services
Search Ads Optimization provides its customers with the following services:
- Improves app visibility and download rates through expertly managed Apple Search Ads campaigns
- Utilizes sophisticated keyword optimization, A/B testing, and competitor analysis to enhance ad performance
- Focuses on user acquisition strategies to attract high-intent users actively searching for relevant apps
- Increases conversion rates and user engagement through targeted ad placements and continuous campaign optimization
7. REPLUG
REPLUG is a mobile app optimization company that specializes in helping app developers and companies grow their mobile presence and achieve higher user engagement.
The team offer a range of services aimed at optimizing app performance, user acquisition, and retention, including managing paid user acquisition campaigns across various channels such as social media, search engines, and ad networks.
Overview
Services
REPLUG provides its customers with the following services:
- Develops strategies to retain users and keep them engaged through push notifications, in-app messaging, and personalized marketing
- Produces compelling ad creatives, app store screenshots, videos, and other visual assets
- Provides detailed analytics and reports to track the performance of marketing campaigns
8. Zoomd
Zoomd offers a comprehensive platform for user acquisition and engagement, specializing in simplifying the management of marketing campaigns across various media sources.
The platform integrates over 600 media sources into a single dashboard, allowing advertisers to optimize their marketing efforts and gain insights into consumer behavior.
Overview
Zoomd was founded in 2012. Its clients include a wide range of global brands in industries such as eCommerce, fintech, gaming, and entertainment.
The company’s mission is to empower marketers to outperform their objectives through tech innovation and comprehensive marketing solutions.
Services
Zoomd provides its customers with the following services:
- Mobile app user acquisition through advanced algorithms and data analytics to reach beyond key performance indicators
- Helps to simplify global advertising efforts by integrating multiple advertising channels
- A self-serve platform, Skipper, that’s dedicated to user acquisition management
9. Phiture
Phiture helps app developers and marketers grow their apps through data-driven strategies and innovative solutions.
The company is particularly well known for its Mobile Growth Stack, a strategic framework for managing and optimizing mobile growth efforts.
Overview
It’s a Berlin-based mobile growth consultancy and agency founded in 2016 by Andy Carvell and Moritz Daan.
Phiture works with a range of high-profile clients including Headspace, Adobe, and Spotify. The agency has a reputation for delivering impactful growth strategies and has received industry recognition for its expertise.
Services
Phiture provides its customers with the following services:
- Improves app visibility and conversion rates in app stores as well as conducting keyword research, metadata optimization, and A/B testing of app store creatives
- Runs and optimizes paid acquisition campaigns across various channels
- Develops strategies to enhance user engagement and retention and implements lifecycle marketing, push notifications, and in-app messaging
10. PreApps
PreApps is a leading app marketing (and consulting) agency that helps app developers and businesses achieve significant growth and visibility for their apps by using marketing strategies that generate interest and build hype.
PreApps has been instrumental in the success of many apps, helping them achieve millions of downloads. Their expertise covers multiple app categories, including games, health and wellness, productivity, social, and even travel apps.
Overview
PreApps was founded in 2012 by Sean Casto and is headquartered in Boston, United States.
The company has a strong track record, having worked with high-profile clients such as Facebook, Google, Microsoft, Amazon, Adobe, ESPN, Disney, Warner Bros., Sony, and NBC Universal.
Services
PreApps provides its customers with the following services:
- Implements marketing strategies to generate interest and build hype before an app’s launch through press releases, social media marketing, and influencer outreach
- Facilitates beta testing to gather user feedback and improve app functionality before the official release
- Enhances app store listings by optimizing keywords, writing compelling descriptions, and designing eye-catching visuals to improve visibility and increase downloads
11. ASTRAD
ASTRAD is a tech product from adjoe, and it functions as an ad delivery partner within the mobile ad ecosystem.
ASTRAD focuses on effectively delivering ads to mobile apps and optimizing ad monetization strategies. The tech can identify and target lookalike audiences based on the characteristics of an app’s existing user base, helping acquire new users who are likely to exhibit similar engagement patterns.
Overview
Adjoe launched Astrad in 2023. The product is part of adjoe’s expansion into more advanced ad delivery and user acquisition solutions.
Gaming studios use adjoe’s rewarded ad formats to increase user engagement and drive in-app purchases.
Services
ASTRAD provides its customers with the following services:
- Supports the delivery of rewarded ads, where users are incentivized to engage with an ad in exchange for in-app rewards
- Engaging ad formats like interactive ads and video ads that capture users’ attention more effectively
- Cross-promotion within an app developer’s portfolio, allowing the promotion of new apps to an existing user base
Traditional marketing vs a growth marketing agency
A growth marketing agency works with traditional marketing – but not entirely. Yes, the two concepts, traditional and growth marketing, stem from the same principle and purpose, which is to ‘market’ the services and products of a business. But today, growth marketing has evolved to be an entire field of its own.
Traditional marketing focuses mainly on raising brand awareness and establishing a platform for the services of a business through a set strategy that includes the fundamentals, such as budgeting, copy and design, calls to action (CTAs) and advertising.
The traditional concept aims to build your presence in the industry and attract a target audience to increase acquisition. However, it pretty much stops there – it’s all about gaining awareness and enhancing user acquisition.
Growth marketing goes the extra mile, with an increased dedication to keep customers interested and attract even more users, going beyond the target market and reaching new dimensions of potential customers.
Growth marketing typically covers all aspects of the customer funnel, while traditional marketing only tackles the first two:
Traditional Marketing
- Awareness
- Acquisition
Growth Marketing
- Awareness
- Acquisition
- Activation
- Retention
- Revenue
- Referral
Making the user journey more enjoyable and smooth, and integrating more tools and functions to peak the interest of new audiences, growth marketing makes sure to cover the entire customer funnel, driving more profitable action from customers.
Customer lifetime value is the core objective of a growth marketer, using data analysis and newer technological functions to take business results to the next level.
In essence, a growth marketing agency cultivates the relationship with the customer long-term, while traditional marketing commits to grab the initial attention of an audience, prioritizing promotional strategies and reputation management.
And in order to fully detect how growth marketing is a unique concept of its own and how they fit within the complex architecture of the widespread phenomenon of marketing, let us dive into another concept that is also easily dismissed for growth marketing – growth hacking.
Why do I need a growth marketing agency?
Growth marketing agencies use bespoke practices found within growth hacking, integrating its sharp and speedy nature over a series of efforts, from a business’ story to its customer base.
This way, a growth marketing agency allows for extensive growth and extraordinary revenue attribution, keeping the growth machine engine running for way longer than growth hacking usually permits, which makes the concept so important to invest in.
When you are looking to grow your business, it is key to get creative with a plethora of solutions that can bring you long term success, rather than quick wins.
Mobile growth marketing agencies
Source: Moburst
For example, when AirBnB was first a start-up, they offered professional shoots for free to customers listing with them. And this became their ultimate growth factor as they evolved.
Blending quantitative and qualitative efforts to optimize your business for your team and customers is an integral practice to reaching new heights with your business objectives.
You want your platform to run smoothly, being able to easily gather key metrics, facilitate workflow and make services and products as appealing as possible to attract more people into investing in them.
In essence, every business needs a growth strategy and therefore growth marketing.
Success is born through trial and error, and a lot of testing and experimentation. And you want a dedicated growth marketer with innovative ideas, and the technical know-how to execute solutions needed to maximize this success.
What are the benefits of a growth marketing agency?
Now let us look at the awesome benefits a growth marketing agency comes with.
Essentially, a top level growth marketing agency has the ability to turn a business’ services into compelling stories, through inventive and even unconventional practices to resonate with your target market.
Thinking outside the box is a key tip that you really want to encourage here.
Other attributes that growth marketing companies make sure to implement in their efforts are the following:
Growth marketing agency strategies
- Data-driven strategies
- Time-tested tweaks
- Creative ideation
- Thorough understanding of products/services
- Strong storytelling potential
As mentioned earlier, growth marketing tackles all areas of the marketing funnel. This includes: Awareness, Acquisition, Activation, Revenue, Retention and Referral.
How do I choose the right growth marketing agency?
Now that you’re on board with the idea that growth marketing can take your mobile app campaign to the next level, you’re probably wondering how to choose the right growth marketing agency.
With so many options out there, finding the perfect fit might feel overwhelming, but there are a few key things to keep in mind that can make the process easier.
Handing over the reins of your business goals to a new agency can definitely be nerve-wracking. After all, your team has put a ton of effort into building your app, and you want to make sure the agency you choose gets that. That’s why it’s important to find an agency that understands your vision and has a proven track record of success with mobile apps like yours.
How do you make an informed decision?
Start by looking for an agency that aligns with your specific needs and goals. Whether it’s user acquisition, retention, or scaling, make sure their expertise and approach match what you’re aiming for. It’s also a good idea to ask about their experience with campaigns similar to yours and how they plan to tailor their strategies to your app.
Every business has its own priorities, and not all growth marketing agencies take the same approach. That’s why it’s essential to choose a partner that understands your organization’s values and can adapt their methods to fit your unique needs. By doing this, you’ll feel more confident in your choice and set your app campaign up for success.
Nonetheless, make sure to follow these steps in your decision making process to make the best choice:
-
- Look at their case studies and credible success stories
- Undergo a mini growth audit or a trial project to determine compatibility
- Match their core values and business objectives with yours
How does a growth marketing agency work?
Growth marketing agencies may experiment with various social media strategies or email marketing techniques, in which they test the frequency of deliverables, such as the amount of posts and form submissions. They may also make changes to the subscribe or join buttons, and even alter the color and layout of the email form or the landing page.
Growth marketing companies may also involve strategies, such as pricing alterations, how they are displayed on the web page as well as experiment with upselling models and the technical approaches on how to achieve this.
Personalization is another key term you want to remember as a growth marketer. Improving the value your customers are receiving from using your products and services by personalizing the functions will ensure to keep them interested.
Growth marketers will therefore look for ways to match the services to the users’ preferences, observed by key data, making their experience more enjoyable, enhancing user retention.
For example, tabs can be relocated to a more reachable distance of the thumb when using the app version, or users will have the option to hide the distracting search bar.
What is growth hacking?
Growth hacking is an exciting umbrella-term, especially for start-ups and upcoming businesses.
The concept is all about executing one particular strategy, usually on a single channel for a certain product or service to gain attraction on a small budget.
As the name suggests, marketers hack the economics of growth by defining clever ways to accelerate growth spontaneously. Combining the strengths of the product itself, analytics and traditional marketing, growth hacking focuses on driving scalable growth, in a short period of time.
The keyword here is ‘quick wins’ instead of a long term, more steady approach as practiced by growth marketing. The notion exceeds the boundaries of conventional marketing to achieve high-speed growth through out-of-the-box testing and solutions.
Growth marketing therefore entails fairly different practices from growth hacking, however, it can also be considered a more evolved version of the discipline.
Growth marketing possesses attributes of growth hacking and tailors these in the following ways:
Growth hacking elements within growth marketing
- Leverages hacking tactics throughout the entire customer funnel
- Maintains growth in all aspects of the campaign, including optimizations for the team
- Mainly optimizes revenue generation long-term, prioritizing lower-funnel metrics
- Reflects the sense of urgency, and implements this into several smaller efforts, with data-driven methods to maintain and sustain growth
- Growth marketing is more driven by UX than product, focusing on optimizing services to customers throughout the marketing funnel
Work with a top growth marketing agency
Working with a top growth marketing agency gives you access to a team of specialists across different areas of expertise. These experts bring a wide range of skills, from data analysis to creative strategies, all aimed at driving growth for your mobile app. By partnering with them, you get the benefit of a full team working to boost your app’s success.
One of the biggest advantages of working with a growth marketing agency is the continuous focus on growth. These agencies are dedicated to refining and improving your strategies every day, which means more opportunities to experiment, optimize, and see real progress. Their goal is to help your app scale faster and more effectively, using the latest tactics and insights.
For mobile app campaigns, having a growth marketing team on board means you’ll have a tailored approach designed specifically for your app’s needs. Whether it’s user acquisition, retention, or engagement, they know how to develop and implement strategies that can make a huge impact on your app’s performance and long-term success.
To make things easier for you, we’ve done the hard work of vetting top growth marketing agencies. Check out our curated list below and find the top growth marketing agency to help take your mobile app campaign to the next level.
