Google Ads

Google Ads (formerly known as AdMob) is an advertising platform from Google to advertise across all Google’s assets, both desktop and mobile. It allows businesses to drive traffic to a website, get more phone calls or increase physical store visits. It features precise targeting with multiple target criteria based on Google users profile.

Google Ads Info

Platforms:	-
Types:	-
Groups:	App Monetization, Mobile Game Monetization

Google Ads News

AppsFlyer's latest Performance Index shows impact of economic downturn on mobile advertising Posted on November 20, 2023 by Anne Freer AppsFlyer In third place in the rankings is Google Ads, primarily due to its widespread adoption among non-gaming apps.

Google Ads Podcasts

#198: App growth strategy: Deezer case study with Sherina Khalidi, VP Performance Marketing at Deezer Ok, a bit of trivia to begin with – what is the most common and most used word app marketers and app owners use in a conversation about their apps in pretty much any country you can think of? Well, if they have a conversation in English that would be growth
#197: Growing your app outside of the app stores with Jakub Chour, Mobile Growth at HER app There is a decent number of ways to market your mobile app on app stores

Google Ads Competitors and Alternatives

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PubMatic

The Future of Programmatic. Delivered

HyprMX

Unlocking Brands

Digital Tribune

Spark Mobile Growth

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