Branch Metrics

Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe, and is a trusted cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.

Branch is also an Apple Search Ads partner, providing advanced ad attribution insights using data directly from Apple. The company therefore ensures reliable and accurate data to track performance of your ad campaigns.

Branch Metrics Features

Attribution
Linking
Measure omni-channel campaigns
Acquisition & engagement
Improve campaign ROI
Navigate privacy & industry changes

Branch Metrics Info

Platforms:	Android, BlackBerry, HTML5, Windows Phone
Types:	Deep Linking
Groups:	App Marketing, Apple Search Ads, Mobile Attribution, Mobile Measurement Partners

Branch Metrics Podcasts

#8: How to get your app noticed in 2020 with Scott Tomkins, SVP at Digital Turbine More than two million apps are available in the Google Play store and 1

Articles from the Branch Metrics blog:

Top Questions To Consider When Choosing a Mobile Measurement Partner Selecting the right MMP is about more than just choosing a vendor; it's about finding a partner that aligns with your business goals, integrates smoothly into your tech stack, and adapts to the evolving...
EXP. Magazine: How Will AI Actually Change Advertising? To help ground the understanding of how AI is most likely to shape the landscape of advertising, Adam Landis, Head of Growth at Branch, outlined the four main themes that are most likely to impact advertisers....
Maximising Mobile App Engagement in 2025 ...
Max Fashion Drives Double-Digit Growth With QR Code Campaigns Learn how retailer Max Fashion used QR code campaigns to boost app installs by 92% and increase orders by 85%.
How To Customize Event Forwarding From mParticle to Branch Learn to customize event forwarding between mParticle and Branch. Control event data with rules to optimize analytics and streamline reporting.

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