AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure and optimize their user acquisition funnel.

The platform enables users to track and analyze user acquisition campaigns from various channels, including social media, search, and display ads and provides key insights into the user journey.

The fraud prevention solutions also help app developers detect and prevent mobile ad fraud.

AppsFlyer is known for being one of the leading analytics platforms and is widely recognized for its technology that helps app developers optimize their mobile user acquisition campaigns.

It’s trusted by some of the world’s top mobile brands and has won numerous awards for its innovative solutions and exceptional customer service.

AppsFlyer Pricing

AppsFlyer offers a pricing model based on the number of attributed installs, the features you need, the volume of data you track, and the attribution methods you require.

They offer enterprise-level pricing for larger businesses with more advanced needs. You can contact their sales team for more information.

There are three core plans available.

Zero

The Zero plan includes the following:

  • 12k conversions upon sign up
  • A 30-day trial of premium add-ons
  • Key marketing analytics
  • Deep linking and custom redirection
  • Deferred deep linking
  • Custom short links and branded links
  • Social media landing pages
  • QR codes
  • Self-service support

It operates on a free-for-life policy.

Growth

The Growth plan includes everything from the previous plan in addition to the following:

  • Mobile attribution
  • Multi-touch attribution
  • Advanced web-to-app attribution
  • Cohort and retention reports
  • Custom dashboards
  • Basic LTV analytics
  • Basic fraud protection
  • Marketing analytics tools
  • Data report export
  • Aggregated data API
  • AppsFlyer mobile app
  • Email support

It operates on a 7¢ (or around $0.06) per conversion policy. You can try it out free.

AppsFlyer pricing website example

Source: AppsFlyer

Enterprise

The Enterprise plan includes everything from the previous plan as well as the following:

  • Cross-platform attribution
  • Web attribution
  • Deep linking API
  • ROI measurement
  • Enterprise-grade fraud protection
  • Audience segmentation
  • A/B split testing
  • Incrementality testing
  • Raw data query and APIs
  • Data governance at scale
  • Agency integrations
  • Migration and onboarding support
  • Dedicated customer success manager
  • Access to advanced online and onsite training
  • Phone support

You’ll have to reach out for a custom quote on this tier. A demo is available.

Note that both the Zero and Growth plans get a special one-time bonus where your first 12,000 conversion measurements are free, and you also get access to AppsFlyer’s add-ons for 30 days.

Pay-Per-Use Plan

Unlike the main subscription-based plans, there is also a pay-per-use plan. This comes with a starting price of 5 cents per install, which allows businesses to pay only for the specific services they use.

Why is it worth using AppsFlyer?

For multiple reasons. AppsFlyer provides a comprehensive suite of tools and features that enable app businesses to track user acquisition, retention, and engagement, as well as measure the ROI of their mobile marketing campaigns.

The platform helps app marketers identify the most effective channels for acquiring new users, allowing them to focus their marketing efforts and budget on the channels that continually deliver the best results.

AppsFlyer pricing website example

Source: AppsFlyer

With real-time analytics and insights into user behavior, AppsFlyer helps businesses understand how users are interacting with their app, enabling them to make targeted improvements that increase user engagement and retention.

AppsFlyer’s fraud prevention tools also help businesses protect their marketing budget from fraudulent activity, ensuring their marketing efforts are reaching real users who are genuinely interested in their app.

Overall, the value of AppsFlyer lies in its ability to help app businesses improve their mobile performance and drive growth.

What are the main features of AppsFlyer?

AppsFlyer’s main features include the following:

AppsFlyer pricing website example

Source: AppsFlyer

  1. Attribution tracking: AppsFlyer provides real-time attribution data, allowing businesses to track user acquisition and measure the effectiveness of their marketing campaigns.
  2. In-app event tracking: This enables businesses to track user actions within their app and measure their user engagement.
  3. Fraud prevention: AppsFlyer uses advanced fraud prevention technology to protect businesses from fraudulent activity, such as fake installs and attribution fraud.
  4. Audience segmentation: This allows businesses to segment their users based on various criteria, such as demographics and behavior, and create targeted marketing campaigns.
  5. Analytics and reporting: AppsFlyer provides detailed analytics and reporting on user behavior, campaign performance, and overall ROI.
  6. Deep linking: This enables businesses to create deep links that take users directly to specific content within their app, increasing user engagement and retention.

AppsFlyer Pricing Reviews

Below, you can find a variety of AppsFlyer pricing user reviews.

“Would be even better if we could view data on the comparison toggle on the table rather than it being doable on key metrics only i.e. 7% drop when comparing periods etc. It’s a minor improvement.” – User 1

“I have been using it for over three years now, and the whole team uses it daily to keep a count of installs coming from organic, paid, and other media sources. I love that we can customize the dashboard by adding charts and saving/removing any default chart.” – User 2

“The ability to track various ad sources in one place is very time efficient and helps make business decisions easier. I would like to say that custom dashboards save a lot of time when you need to create various reports monthly.” – User 3

“Back when I worked at a company that used AppsFlyer, the reps would sit with you to create a pitch for your higher-ups 😉 Use them and their time to craft a pitch. Their reps are awesome! Plus, I think AppsFlyer or similar tools like Amplitude are a must-have.” – User 4

“AppsFlyer costs nothing if you are just trying to experiment with it. It offers a decent number of event tracking options for free. Enough to know if the tool proves to be a good choice for your needs. Once you get the hang of it, you can upgrade to their premium plan, which doesn’t cost much and can be customized based on your needs.” – User 5

“Got it for 2.75 cents per install, including 2 months free over the annual plan – effectively bringing the cost per install lower. But negotiate it hard; aim close at 2-2.25 cents. I felt we should’ve got it for lower tbh.” – User 6

Conclusion

AppsFlyer is a leading mobile attribution and marketing analytics platform that provides marketers with accurate and real-time insights into their mobile app marketing campaigns.

It offers a wide range of features to help optimize campaigns and features a user-friendly interface while providing excellent customer support.

Overall, AppsFlyer has a strong reputation for data security and privacy, which is key for today’s digital landscape.