AppLovin

Turns mobile into the medium of choice for brands

10
(1 vote)
(1) REVIEWS
10
(1 vote)
(1) REVIEWS

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. 

For more information about AppLovin, visit: www.applovin.com

Solutions and Key Features

 

AppDiscovery

AppDiscovery is a leading user acquisition solution that empowers experienced marketers to drive better results through performance-based mobile and CTV campaigns. As a fully managed end-to-end campaign management service, developers find the right users at massive scale to achieve ROAS goals and unleash the growth potential of their mobile app. AppDiscovery leverages its proprietary AI-based advertising engine to grow apps intelligently and sustainably. 

Key features

  • Multi-channel growth at massive scale through a single platform. 
  • Campaigns optimized for ROAS or down-funnel events so apps can scale profitably.
  • End-to-end campaign management and solution consultation.
  • Reliable reporting available through the AppLovin dashboard.
  • APIs for adjusting campaigns or viewing campaign data via 3rd party measurement. 
  • Complimentary, top-performing creatives for both mobile and CTV. 

MAX

MAX was the first real-time mediation solution that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin’s premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.

Key features:

  • 20+ SDK Bidders, direct sold with direct-to-advertiser, promotional and backfill support, and 100+ DSPs via ALX, as well as 25+ traditional waterfall networks. 
  • Time-saving automation – use it when you need it, or use manual settings. 
  • Easy-to-integrate, easy-to-test, lightweight SDK. 
  • 360-degree approach for growing ad revenue through UA with AppDiscovery.  
  • Brand safety features that centralize monitoring, risky content detection, and bad ad reporting.

ALX

The AppLovin Exchange (ALX) is the leading source of premium in-app mobile ad inventory and the largest mobile real-time-bidding exchange, connecting mobile ad space buyers directly to AppLovin MAX. Through direct, equal access auctions, all ALX buyers are placed at the top of the funnel – ensuring transparent upfront pricing with no middleman fees, so purchasing power goes further.

Key features:

  • No one has higher priority access to supply than advertisers, agencies, and DSPs on our platform
  • Cost is always upfront and there’s never hidden fees or middleman fees
  • You’re reaching real users thanks to industry-leading protection from invalid traffic
  • Zero duplication for impression opportunities as a result of the flat, equal access model

Array

Array helps OEMs and telecom carriers unlock increased monetization opportunities and deliver exceptional mobile experiences throughout the device lifecycle. By leveraging AppLovin’s industry leading technologies and mobile app network, partners increase revenue and improve customer satisfaction with personalized on-device app recommendations, direct downloads and optimized experiences.

Learn more 

Wurl

Wurl powers the world’s connected TV ecosystem with an industry-leading platform for distribution, monetization, and performance marketing. By delivering turnkey tools and detailed insights they can’t get anywhere else, Wurl helps content companies, streamers, and advertisers maximize their revenues, attract and retain more viewers, and grow their brand value.

Learn more

SparkLabs

SparkLabs is our in-house team that uses creative strategies and data to produce high-quality, high-performing ads that drive industry-exceeding results.

Learn more

AppLovin Jobs

 

Interested in joining AppLovin’s global team? Find out more about current opportunities across all offices at Jobs.

Our Culture

At our core, we are innovators focused on driving businesses forward with the most advanced technology that connects companies to their customers in a meaningful way, resulting in the highest quality results. To learn more, visit our About Us page.

AppLovin was named a 2023 Fortune Best Workplace for Millennials, a Cynopsis 2023 Top Women in Media Honoree, and a Certified Great Place to Work in 2021, 2022, and 2023.

Team

 

Adam Foroughi is CEO and Co-Founder of AppLovin Corporation

Team

Adam Foroughi

Adam Foroughi is the CEO & Co-Founder of AppLovin Corporation, a platform that provides marketing automation and analytics for mobile and Apple TV apps.

Office Locations

HEADQUARTERS

Silicon Valley Office

849 High St.

Palo Alto CA 94301

USA

Posco P&S Tower

17 F Yeoksam-dong, Gangnam-gu

Seoul

South Korea

5-29-9-701 Jinguumae

Shibuya-ku

Tokyo-to 150-0001

Japan

Suite 201 16 Fitzwilliam Place

Dublin 2

Ireland

Brunnenstr. 11a

10119 Berlin

Germany

Galaxy Soho B

Dongcheng Qu

Beijing 100020

China

AppLovin Info

Types:Ad exchanges, App Installs, In-game Advertising, Mobile Ad Network
Ad Formats:In-App, Incentivized Ads, Native
Models:CPA, CPC
Trading Models:Self Service
AppLovin News
AppLovin Insights
AppLovin Videos
AppLovin Podcasts
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