AIM by Kochava

Always-on Incremental Measurement (AIM) by Kochava is the next-generation solution for optimizing your marketing strategies through advanced marketing mix modeling (MMM). AIM leverages sophisticated data science techniques to analyze and predict the impact of various marketing activities on sales performance. By providing actionable insights and precise forecasts, AIM enables advertisers to allocate their budgets more efficiently, maximizing ROI. With AIM, you gain a deeper understanding of which channels drive the most value, allowing for data-driven decisions that enhance campaign effectiveness and drive business growth.

Kochava Inc. is a real-time data solutions company offering leading omnichannel measurement, attribution, and campaign management for data-driven brands and platforms. We empower advertisers and publishers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Kochava unifies all of your data and critical omnichannel solutions into a cohesive system; the foundation for limitless advertiser and publisher tools to help you reach your unique growth goals.

With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.

Features

Advanced, real-time marketing mix modeling (MMM)
Seamless integration into existing tools and workflows
Continuous model training and learning
Optimized budget & scenario planning
Accurate performance forecasting
No SDKs, no tags, no data privacy issues
90-day proof of concept trial process
Expert support and customer service

News

https://www.themarketingblog.co.uk/2024/01/why-companies-are-opting-for-mmm-solutions/

https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/

https://www.mcsaatchiperformance.com/news/performance-power-players-gary-danks-on-the-importance-of-media-mix-models/

https://www.performancemarketingworld.com/article/1848545/last-minute-black-friday-tips-14-marketing-experts-tech-turbocharging-christmas-shopping-strategies

https://thefsforum.co.uk/knowledge-hub/tactic/opinion-is-it-time-to-adopt-marketing-mix-modelling-over-touch-attribution/

https://theb2bmarketer.pro/embracing-marketing-mix-modelling-over-touch-attribution/

https://www.media4growth.com/ooh-solutions/marketers-head-back-to-the-future-with-mmm-7039

Blogs

https://www.aimplatform.io/blog/power-up-your-measurement-mmm-tooling-for-gaming-growth-webinar-qa/

https://www.aimplatform.io/blog/exploring-mmm-with-meta-and-pixel-federation/

https://www.aimplatform.io/blog/mmm-challenges/

https://www.aimplatform.io/blog/establishing-trust-in-marketing-mix-modeling-solutions/

https://www.aimplatform.io/blog/theres-no-such-thing-as-an-organic-install/

https://www.aimplatform.io/blog/movie-theatre-analogy-when-marketers-first-encounter-mmm/

https://www.aimplatform.io/blog/navigating-new-waters-from-deterministic-to-probabilistic-marketing-measurement/

https://www.aimplatform.io/blog/explainer-a-two-minute-guide-to-marketing-mix-modeling-mmm/

AIM by Kochava Features

Advanced, real-time marketing mix modeling (MMM)
Seamless integration into existing tools and workflows
Continuous model training and learning
Optimized budget & scenario planning
Accurate performance forecasting
90-day proof of concept trial process
Expert support and customer service
No SDKs, no tags, no data privacy issues

AIM by Kochava Info

Platforms:	-
Types:	-
Groups:	User Acquisition

Articles from the AIM by Kochava blog:

Essential Data Inputs for Effective Marketing Mix Modeling The post Essential Data Inputs for Effective Marketing Mix Modeling appeared first on AIMPlatform.
How Marketing Mix Modeling Works: Hierarchical Bayesian Models The post How Marketing Mix Modeling Works: Hierarchical Bayesian Models appeared first on AIMPlatform.
Top 5 Challenges to Building MMM In-House The post Top 5 Challenges to Building MMM In-House appeared first on AIMPlatform.
APS NYC 2024: Unlocking Growth Through Marketing Mix Modeling The post APS NYC 2024: Unlocking Growth Through Marketing Mix Modeling appeared first on AIMPlatform.
Utilising MMM allows gaming companies to stay ahead of the competition The post Utilising MMM allows gaming companies to stay ahead of the competition appeared first on AIMPlatform.

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