Always-on Incremental Measurement (AIM) by Kochava is the next-generation solution for optimizing your marketing strategies through advanced marketing mix modeling (MMM). AIM leverages sophisticated data science techniques to analyze and predict the impact of various marketing activities on sales performance. By providing actionable insights and precise forecasts, AIM enables advertisers to allocate their budgets more efficiently, maximizing ROI. With AIM, you gain a deeper understanding of which channels drive the most value, allowing for data-driven decisions that enhance campaign effectiveness and drive business growth.
Kochava Inc. is a real-time data solutions company offering leading omnichannel measurement, attribution, and campaign management for data-driven brands and platforms. We empower advertisers and publishers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Kochava unifies all of your data and critical omnichannel solutions into a cohesive system; the foundation for limitless advertiser and publisher tools to help you reach your unique growth goals.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.
Features
- Advanced, real-time marketing mix modeling (MMM)
- Seamless integration into existing tools and workflows
- Continuous model training and learning
- Optimized budget & scenario planning
- Accurate performance forecasting
- No SDKs, no tags, no data privacy issues
- 90-day proof of concept trial process
- Expert support and customer service
News
https://www.themarketingblog.co.uk/2024/01/why-companies-are-opting-for-mmm-solutions/
https://theb2bmarketer.pro/embracing-marketing-mix-modelling-over-touch-attribution/
https://www.media4growth.com/ooh-solutions/marketers-head-back-to-the-future-with-mmm-7039
Blogs
https://www.aimplatform.io/blog/power-up-your-measurement-mmm-tooling-for-gaming-growth-webinar-qa/
https://www.aimplatform.io/blog/exploring-mmm-with-meta-and-pixel-federation/
https://www.aimplatform.io/blog/mmm-challenges/
https://www.aimplatform.io/blog/establishing-trust-in-marketing-mix-modeling-solutions/
https://www.aimplatform.io/blog/theres-no-such-thing-as-an-organic-install/
https://www.aimplatform.io/blog/movie-theatre-analogy-when-marketers-first-encounter-mmm/
https://www.aimplatform.io/blog/explainer-a-two-minute-guide-to-marketing-mix-modeling-mmm/
AIM by Kochava Features
- Advanced, real-time marketing mix modeling (MMM)
- Seamless integration into existing tools and workflows
- Continuous model training and learning
- Optimized budget & scenario planning
- Accurate performance forecasting
- 90-day proof of concept trial process
- Expert support and customer service
- No SDKs, no tags, no data privacy issues
AIM by Kochava Info
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| Groups: | User Acquisition |
- 4 Options for Adopting MMM in Your Organization The post 4 Options for Adopting MMM in Your Organization appeared first on AIMPlatform.
- Essential Data Inputs for Effective Marketing Mix Modeling The post Essential Data Inputs for Effective Marketing Mix Modeling appeared first on AIMPlatform.
- How Marketing Mix Modeling Works: Hierarchical Bayesian Models The post How Marketing Mix Modeling Works: Hierarchical Bayesian Models appeared first on AIMPlatform.
- Top 5 Challenges to Building MMM In-House The post Top 5 Challenges to Building MMM In-House appeared first on AIMPlatform.
- APS NYC 2024: Unlocking Growth Through Marketing Mix Modeling The post APS NYC 2024: Unlocking Growth Through Marketing Mix Modeling appeared first on AIMPlatform.
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