AI marketing is becoming more accessible to app owners and marketers with practical implementation tactics that help businesses increase their ROI with more creative solutions. Top AI marketing companies make this process even more simpler, creating highly targeted marketing solutions for app owners.
Technology has rapidly transformed across industries, and the digital landscape has seen great advancement and achievements in how it serves modern society. A huge part of this evolution is due to the advent of artificial intelligence (AI).
By revolutionizing the marketing ecosystem through generative AI, app marketers can leave the tedious traditional marketing practices behind. Instead, you can look forward to a new realm of automated solutions, from predictive analysis to personalizing user journeys through top AI marketing companies.
Let us dive into this exciting, new era of artificial intelligence, and how AI marketing platforms can help improve the quality of your advertising efforts as well as the overall success of your mobile app.
What is AI marketing?
Artificial intelligence has been around for quite some time. Virtual assistants, like Siri or Alexa as well as Google search algorithms, and even the concept of online banking, all are the result of AI at work. AI was just not in the foreground, and these technologies were simply part of our daily activities.
When ChatGPT was introduced in November 2022, the marketing industry became curious of this new piece of creation, turning the AI phenomenon into this innovative, digital marvel. Now that machine learning is capable of significantly boosting marketing efforts, industry experts are trying to get ahead of the game to adapt their business to these new standards.
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The top AI marketing companies
AI marketing solutions are a powerful tool for app businesses looking to improve their marketing strategies and stay competitive. We’ve listed the best AI marketing companies below.
1. Pecan AI
Pecan AI is an AI-powered predictive analytics company that helps businesses make more informed decisions. Pecan’s platform uses machine learning algorithms to analyze large volumes of data and provide insights into customer behavior, sales trends, and key business metrics.
Pecan’s solutions are customized to fit the specific needs of each business, allowing them to gain a competitive advantage in their industry. Some of the key industries that Pecan serves include eCommerce, finance, and healthcare.
Overview
Pecan AI was jointly founded by Zohar Bronfman and Noam Brezis in 2018. With deep expertise in computational psychology and data science, Zohar applied his entrepreneurial spirit to co-found Pecan, while Noam combined his extensive knowledge and skills and built on over a decade of experience in software and data consulting.
Pecan has customers in 15 countries and has raised over $117 million in venture capital.
Services
Pecan AI provides its customers with the following services:
- Imports your data with ready-made connectors and uses pre-built, customizable SQL templates
- Prepares raw data for AI models automatically and uses predictive models with automatically engineered features. Predictions are ready in days, and automated scheduling is available
- Visualizations with an easy-to-use dashboard. You can deploy predictions to business systems and use live monitoring to ensure ongoing quality. Models are adjustable and quickly respond to changing conditions
2. Oolo AI
Oolo AI is a company that provides AI-powered customer service solutions for businesses. Their technology uses natural language processing and machine learning algorithms to provide personalized recommendations for in-app purchases and subscriptions based on the user’s past behavior (and preferences).
Oolo’s approach can increase the likelihood of users making a purchase and thereby increase revenue for the app developer. Oolo AI aims to improve customer satisfaction and reduce the workload of support teams while also helping marketing and monetization teams get the most out of their time, data, ad campaigns, and inventory.
Overview
Oolo AI was founded in 2020 by Roey Yaniv and Yuval Brenerand. It was created as an answer to the everyday frustrations and inefficiencies that slow down growth and monetization troubleshooting and optimization.
Oolo has customers in 9 countries and is backed by S Capital.
Services
Oolo AI provides its customers with the following services:
- Specialized AI inspects data and identifies growth problems with fine-grain visibility and control. Explains anomalies in UA and monetization trends
- Timely alerts that allow you to see revenue blind spots and boost overall monetization opportunities in a single place
- Metric anomaly detection that covers key metrics, including CTR, installs, impressions, requests, eCPM, latency, and more. You’ll be able to continuously optimize ROAS and LTV
3. Appier
Appier is an AI marketing company that provides enterprise-level solutions for businesses. Their AI-driven platform helps businesses optimize their marketing campaigns, personalize their customer experiences, and improve their overall operations.
The company offers cross-screen marketing solutions to advertisers on a worldwide basis and aims to deliver content to the right audiences at the best possible time to drive app installs.
Overview
Founded in 2012 by Chih-Han Yu, Joe Su, Su Jiayong, and Winnie Lee, Appier has quickly become a leading provider of AI technology in Asia and has expanded its services to multiple countries worldwide.
Appier serves around 1,000 global brands from offices in 14 markets, including Taipei, Kuala Lumpur, Tokyo, Osaka, and Bangkok.
Services
Appier provides its customers with the following services:
- Artificial intelligence-based analytics with cross-screen targeting to reach high-value users
- Expertise in high-growth Asian markets and frequency capping across screens to control brand exposure
- Automated A/B testing that enables you to measure performance uplifts by experimenting with variants to identify success factors
4. aix
aix is a Japanese company that focuses on providing marketing solutions using the power of big data and AI. They specialize in digital marketing and promotion in Japan (as well as worldwide) and emphasize the use of high-quality data sets. Their approach to marketing is informed by AI, which allows them to analyze data and optimize ad targeting for maximum effectiveness.
aix provides everything from research and consulting to performance marketing and ASO. Their big data-based ASO analysis platform, available for the App Store and Google Play, caters to the English, Korean, and Japanese language markets.
Overview
aix was founded in 2020 by David Min and Minki Lee. Min has over 20 years of experience in global marketing, while Lee has led AAA games’ marketing projects at ENP Games and Pearl Abyss.
The company has over 15 global partners and has worked with clients including NordVPN, Naver, and Gree.
Services
aix provides its customers with the following services:
- Tailored ad operation strategy with target market research and AI-driven ad operation
- App store optimization that examines and visualizes your app’s keywords, creatives, and reviews
- Keyword suggestions to use across the app stores as well as competitor keyword tracking
5. Lemon AI
Lemon AI is a company that provides AI-powered customer relationship management (CRM) solutions for businesses. The platform uses natural language processing (known as NLP) and machine learning algorithms to help businesses automate their customer service and provide personalized experiences to customers.
Lemon AI’s advertising focuses on increased efficiency and improved customer satisfaction. The platform is able to integrate with existing business systems and provide real-time insights into customer behavior and preferences. The platform was designed to help brands improve their ad spend efficiency on Google Ads and Meta Ads.
Overview
Lemon AI was founded in 2017 by Andrey Bluemental and is headquartered in San Francisco, California.
Lemon AI provides its solutions to a variety of industries, including finance, healthcare, retail, and telecommunications. Clients include Fortune 500 companies, startups, and mid-sized businesses.
The company’s mission is to help brands build stronger relationships with their customers by providing innovative, AI-powered CRM solutions.
Services
Lemon AI provides its customers with the following services:
-
If a user qualifies as the target audience, an offline conversion is sent to your system or directly to the traffic source
- The platform uses natural language processing to analyze customer interactions and provide personalized recommendations and experiences
- Provides in-depth analytics and reporting capabilities that can help businesses track their performance and make data-driven decisions
AI in mobile marketing
Coupling the two, AI and marketing, describes the use of artificial intelligence technologies to generate marketing data, and to automate data collection and analysis to improve marketing efforts faster.
Enhancing campaigns through automation, using AI marketing typically include the following practices:
AI marketing practices
AI services help app owners engage with their target audience more effectively, and encourages marketers to drive more traffic and boost conversions by keeping up with today’s evolving technology.
When it comes to AI in the mobile marketing industry, however, common practices are a bit more niche, and are subject to the type of mobile app you have. Typical AI-powered tools automate complex tasks through predictive features and intelligent generated results.
To get a better idea of how AI particularly operates, and in what ways AI is being integrating into mobile marketing, here are its different types:
AI in mobile marketing
AI in App Store Optimization
App Store Optimization (ASO) as we know it, helps app marketers and owners to make their mobile app stand out from the crowd in app stores. Optimization strategies are implemented with the goal to enhance visibility and app presence in the market.
With AI in the picture, marketers are able to create highly targeted campaigns, attracting users on a much wider scale, and maximizing profit significantly.
How do AI marketing services do this? Through automation, precision and personalization.
The main elements that belong to App Store Optimization are the following:
AI in App Store Optimization
Titles, descriptions, captions, CTAs, and not to mention, mobile app icons and graphics, are all elements of your app store profile that need to be optimized for target users. And artificial intelligence can be a useful tool to help generate visual and textual content faster and more accurately.
We are not suggesting you copy and paste catchy app descriptions from ChatGPT, but you can use AI marketing tools to generate example copies and use these results as inspiration. You can then tweak and adapt them according to your app’s guidelines and conditions of exclusivity.
Taking advantage of AI services for the ideation stage of your ASO campaign will not only save you a lot of time and energy, but will also give you samples of the current technology. Your app store profile will therefore be up to date with the ever-evolving digital landscape.
AI in customer acquisition
Attracting and retaining users with high-intent is key to a successful mobile app. And by exploring the realm of artificial intelligence, and implementing AI-driven practices can really help your customer acquisition efforts reach a new level of success.
Through AI marketing tools, marketers can steer away from the common barriers, like having very limited insight into and access to user information and performance data. Instead, they can get transparent analytics data, for example. This will allow them to deliver targeted content that will acquire more users, and convert them into as well as keep them as loyal customers.
In essence, UA specialists can leverage AI-powered services for the following crucial components of customer acquisition:
AI in customer acquisition
From AI-powered ad automation tools to machine learning algorithms to create personalized messages and user personas, it is time to embrace what was once considered “boring AI”.
The ultimate goal with launching a mobile app is providing services to users who will need them. So, using AI to help generate prototypes for banner ads, or copy examples for push notifications to deliver hyper-targeted results will certainly boost user acquisition efforts.
AI-powered marketing companies use AI to analyze and interpret large volumes of data, enabling app marketers to make more informed decisions and target their audience effectively.
AI can automate various marketing tasks, like lead generation and app segmentation, saving marketers both time and resources. AI can also help to improve the customer experience by personalizing interactions with users and predicting their needs.
Why should companies use AI marketing companies?
Creativity does not come easy, and when you are wrapped in all of the other aspects of your mobile app business, it makes it all the more difficult. And creativity plays a huge role in order to build a successful marketing campaign.
Thankfully, we can put this job in the hands of AI, which will combine algorithms and creativity to deliver engaging content that will keep conversions up.
Did you know that 54.5% of marketers expect a significant improvement in their marketing efforts through AI? Or that AI marketing tools will surpass $107.5 billion by 2023?
It is because even the digital platform giants, Meta and Amazon, are strategically integrating generative AI solutions in their services to Marketers.
So, the real question is, why should you not use AI marketing companies for your mobile app?
If you would like a little more convincing, let us dive into the main benefits of working with a top AI marketing company that will effortlessly merge art and computer science to connect with your target audiences.
Cost efficiency
By now we understand that implementing AI marketing services can save a lot of time when it comes to generating the creative elements of your campaign. Within minutes, if not seconds, marketers can use automated services to deliver personalized experiences.
You can also easily achieve cost efficiency with AI too. Perhaps hiring an AI marketing company seems costly at first. However, you will have access to a range of AI tools that will help you to overcome obstacles that may create even higher costs to repair in the future.
These AI services will allow you to minimize room for error, and optimize budget allocation with marketing efforts that will most likely succeed, through the power of machine learning algorithms.
Consistent optimization
Optimization should never be a one-time thing, especially not in mobile marketing. And thanks to AI marketing companies, you will not need to worry about constantly upgrading and manually optimizing your strategies that adapt to contemporary market trends.
Automation and continuous A/B testing are part of the AI entity. It will take care of re-analyzing and redesigning strategies to keep in-app messages engaging and the timing of push notifications accurate as well as keep track of target users’ preferences.
The efficient, automated process of constant optimization will lead to consistent improvements, and, therefore, higher ROIs.
What do AI marketing companies do?
AI marketing companies use, you guessed it, artificial intelligence, including machine learning and analytics and automation tools, to create more effective marketing solutions. By leveraging AI, they are able to conduct accurate market research, and better understand target audiences to make more data-driven enhancements to campaigns.
Companies and agencies that specialize in the emerging realm of AI use several, top-level processes to create an optimized campaign that maximizes the success of your mobile app.
Here are some of the features and services that top AI marketing companies offer to take your marketing efforts to the next level.
Personalized UX & marketing campaigns
Sending personalized messages is a productive way to build lasting trust with your customers. And not only should the messages include their first names or their latest orders, but also recommend similar products or services and include conversational phrases as well as emojis to speak to users on a more personal level.
AI marketing companies use special machine learning algorithms to create a personalized user experience and marketing campaign that allows app owners to take a more targeted approach to reach their users.
Marketing automation
With the description being in the term, AI marketing companies automate marketing activities to do the heavy lifting for you. This means your marketing campaign to-do list, which could include copywriting, design work or marketing distribution, will be worked through by industry professionals so that you can focus on other aspects of your mobile app.
Predictive analytics
Another common practice that AI marketing platforms use is predictive analysis. It is an AI marketing trend that allows you to get a great insight of your customers’ behaviors.
AI marketing companies will conduct an analysis of your target groups using AI technologies, and give you predictions of their preferences and behaviors. They will then create a tailored marketing campaign based on these predictions.
Along with these processes, including data analysis and other AI-powered tools, AI marketing companies can make data-driven decisions on how to market your mobile app along with its services and products.
App owners can save a significant amount of time and budget that they would otherwise spend on traditional marketing methods.
What are the top AI marketing companies?
When looking for the top AI marketing company to work with that uses advanced, innovative technologies, make sure to analyze the companies’ previous work beforehand.
Reading reviews and testimonials as well as case studies of AI companies and agencies can give you a better understanding of if they align with your business objectives. And the top AI marketing companies we present to you in our directory below promise to maximize your app’s potential in becoming the go-to platform in the app store.
With artificial intelligence shaping the future of the marketing space, let us embrace this ever-so evolving technology, and combine AI-powered tools with human creativity.
Leverage the benefits of AI and be always one step ahead of your competitors by working with top AI marketing companies in order to stand out in the competitive market.
