App monetization is one of the app industry challenges that unite so many app developers around the globe. They need to understand how to make money with their app users with different needs, from different countries that are at different stages of their economical development.
In a recent interview with Peggy Anne Salz for App Talk by Business of Apps at the App Promotion Summit in London, Kirill Potehkin, CPO, CTO and Co-Founder of Adapty, talked about the crucial strategies behind personalized paywalls and subscription models.
Strategies for Personalized Paywalls and Subscription Success with Adapty.io’s Kirill Potekhin
Source: App Promotion Summit via YouTube
Among many things that need to be personalized in a mobile app is its paywall. Ideally, every customer segment of the app should have its own customized paywall. To that end, the tools to build customized paywalls need to be easily accessible for app developers to customize all components of a paywall.
To build the best paywall experience for every audience segment of the app, Adapty provides A/B testing capabilities to identify the best user interface and specific options to offer on a custom paywall. Apart from the paywall itself, it is worth notice that an app store conversion rate depends on how effective is an app’s onboarding. And by effective onboarding we don’t necessarily mean a fast one, in some cases app users need more time to begin feeling confident about the app.
According to Adapty, the must-have feature for a paywall is a social proof – to show people that the app is trusted by other people or that the app is featured by Apple or Google and so it is safe for them to trust it as well.
For subscription apps, the benefit of investing in a platform like Adapty, is that it’s possible to achieve around 25-30% increase in conversion over the first three to six months, after running different A/B testing for paywalls.
Watch the full App Talk interview here to learn how building custom paywalls can help you increase revenue.
