A simpler and smarter way to distribute gaming apps beyond crowded app stores.

Game distribution should be simple—but it isn’t. With millions of apps competing for attention on Google Play and Apple’s App Store, developers often find their games lost in a sea of competition.

It’s not just about creating a great game—it’s also about standing out and reaching the right audience effectively. KYLN is providing a more efficient approach to game app distribution, using alternative app stores and mobile OEM channels to bypass traditional platforms.

The challenges of mainstream app store distribution

Mainstream app stores are crowded, with thousands of new apps launched daily. The competition for user attention is fierce, often demanding significant marketing budgets to stand out. In 2023, global mobile ad spending reached $362 billion, showing the immense cost of acquiring users.

Another challenge is the high revenue-sharing model—Google Play and Apple’s App Store take up to 30% of earnings, limiting developers’ ability to reinvest in growth. Additionally, technical integration across multiple platforms can be resource-intensive.

KYLN offers an innovative no-integration platform for game developers, simplifying app distribution through alternative app stores and mobile OEM channels. This allows developers to reach larger, less crowded audiences and bypass the common hurdles of traditional app stores.

Michael Hudson, CEO of KYLN, explains:

“There’s a huge user base out there that allows developers to scale their games in less crowded markets. KYLN makes this possible, giving developers the opportunity to reach users without competing in an oversaturated environment and without the need for a vast investment of resources and cash.”

Expanding reach through alternative app stores

In regions such as China, India, and Southeast Asia, alternative app stores and OEMs are crucial to the app distribution ecosystem. KYLN provides access to mobile OEM channels like Huawei, Xiaomi, and Samsung, along with third-party stores. This enables developers to expand into high-growth areas and tap into new user bases.

Hudson highlights:

“Over 60% of global mobile users engage with alternative app stores in some capacity. With KYLN, developers can reach these users more effectively and efficiently, often with better visibility than on mainstream platforms.”

For more insights, check out Michael Hudson’s interview on “Behind the Apps” here.

Simplifying integration with KYLN’s no-integration solution

KYLN’s requirement for no integration removes many technical hurdles, streamlining the process of deploying apps across multiple platforms. This saves developers time and resources, letting them focus on creating engaging game experiences and exciting new growth opportunities.

Benefits of KYLN’s no-code integration:

  • Simplified multi-platform integration: Easily deploy games across various app stores without needing platform-specific coding.
  • Reduced technical burden: No need for specialized developers to manage integration.
  • More time for creativity: Less time spent on logistics means more time to focus on building quality games.
  • KYLN works for all: KYLN works for brands both big and small – a real tool for all in the industry

Transparent revenue models for developers

KYLN emphasizes transparency in its revenue model, giving developers a clear understanding of costs and earnings. This contrasts with the opaque fee structures of traditional app stores, allowing for more informed decisions regarding reinvestment and growth.

Partnering with AVOW for user acquisition

To enhance user acquisition, KYLN partnered with AVOW, a leader in mobile OEM advertising. While KYLN focuses on distribution, AVOW brings expertise in acquiring users through OEM channels and alternative app stores, providing developers with effective tools to expand their reach.

Hudson notes:

“AVOW’s experience in user acquisition complements KYLN’s platform, providing a robust solution for developers to scale effectively.”

Navigating the future of game app distribution

The game app distribution landscape is evolving, and KYLN aims to lead developers seeking growth beyond traditional app stores. By simplifying access to alternative channels, reducing integration challenges, and providing transparent revenue models, KYLN helps developers navigate the complexities of distribution.

Hudson comments:

“We want growth for everyone. The more barriers we can remove for developers, the more the entire industry benefits.”

Conclusion: KYLN’s approach to game app growth

KYLN offers a fresh, simplified approach for developers looking to expand beyond traditional app stores. By offering access to alternative app stores, no-code integration, and a transparent revenue model, KYLN helps developers reach new audiences and grow sustainably.

Interested in exploring new opportunities for your game app? Visit KYLN.co to learn more.