Client: Wollit

Regions: UK

Key achievements:

  • Generated £1.2M in ad spend
  • Achieved over 200k unique installs
  • Gained over 75k subscribers

This post was first published on favoured.co.uk.

Introduction

Wollit is a pioneering platform offering innovative solutions to build credit. With affordable plans and personalised credit tips, Wollit empowers users to build credit history and improve affordability. The platform reports payments to all UK credit agencies, allowing customers to watch their credit history grow each month. Despite starting as a start-up with zero historical data, Wollit had a vision to scale up significantly.

Challenges

As a start-up with no historical data, Wollit faced significant challenges in scaling its digital presence, generating unique app installs, and attracting a substantial subscriber base.

Strategic approach

Favoured implemented a comprehensive strategy to address Wollit’s challenges:

  • Expanding digital presence: Favoured sought to expand Wollit’s digital footprint and facilitate large-scale user outreach through systematic ad spends across multiple platforms.
  • Scaling app installs: The team at Favoured implemented strategic campaigns to drive unique installs for Wollit’s application, targeting potential users with effective and attractive ads.
  • Building a substantial subscriber base: Favoured devised targeted strategies to convert app installations into subscriptions, aiming to maximise Wollit’s active user base.

Performance highlights

  • 1.2M in ad spend
  • 200,00 unique installs achieved
  • 75,000+ subscribers gained

Substantial ad spending: Starting from scratch, Wollit’s ad spend under Favoured’s guidance rose to an impressive £1.2M, enabling wide-scale user outreach.

Successful app installs: Through effectively targeted and creative campaigns, over 200k unique installs were generated, amplifying the app’s digital presence exponentially.

Growing subscriber base: The strategic efforts resulted in Wollit gaining over 75k subscribers, testament to the effective conversion strategies implemented by Favoured.

Conclusion

Through a comprehensive and strategic approach, Favoured steered Wollit’s journey from a start-up with zero historical data to a flourishing platform with a significant digital presence, a high number of unique app installs, and a substantial subscriber base.

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The achievements highlight Favoured’s expertise in driving growth for start-ups and paving the way for their digital success. Despite the initial challenges, Wollit’s story stands as an inspiring testament to successful digital transformation.