As the costs and complexities of acquiring new users reach all-time highs, it’s no wonder that so many marketers are shifting their focus to retention in order to fuel their growth.

After all, research shows that it costs 6-7x more to acquire a new customer than to get an existing one to make a purchase.

Wondering how you can keep users coming back?

Check out this Retention Playbook for everything you need to know, including:

• 5 essential retention tactics, including key tools, channels, and metrics
• How to design and build anti-churn safeguards into your strategy
• Examples of retention wins from brands like Immobiliare, Peacock, and Picklebet