This 100+ page report delivers an holistic overview of the video streaming app market, featuring detailed charts on industry trends, financial performance, market share, engagement and benchmarking statistics. It provides valuable insights into the rapid expansion and shifting dynamics of video streaming platforms.
What is the market size of the video streaming app market?
The video streaming industry generated $199 billion in 2023, an increase of 14.3% on the previous year. Premium video streaming services, such as Netflix and Disney+, accounted for the majority of this revenue.
There has been impressive growth over the past half decade, as more providers have launched video streaming services. The industry is expected to grow at a compound annual growth rate of 5.55% from 2024 to 2030.
Which video streaming app spent the most on content?
Disney was the biggest spender in 2023 with $27.2 billion in content spend. It spent $9 billion more on content than the next highest spender, Amazon Prime Video, which spent $18.9 billion.
Netflix, which has tried to be competitive with the media giants in content spend, saw its net spend decline for the second year in a row to $13 billion. Netflix has said it will spend more on content this year, following the end to the writer’s strike.
Which video streaming app has the most market share in the US?
Amazon Prime Video and Netflix are tied for market share in the United States, both holding 22% of the market. Netflix has seen its market share drop over the past decade, from a lead position of over 40% market share in 2015.
Max and Disney+ are behind but slowly catching up with the two leaders, although there success has been hampered. In Max’s case by annual branding and library changes and in Disney’s by a poor lineup of TV shows and films.
How many people use video streaming apps?
Four billion people access video streaming apps around the world, although the vast majority access video through free to use platforms such as YouTube, TikTok and Instagram Reels.
In terms of people that subscribe to video streaming platforms, there were over 600 subscriptions worldwide. Europe had the most video streaming subscriptions by region, accounting for 24% of worldwide subscriptions.
Which video streaming app had the most downloads in 2023?
TikTok and Instagram are the two most popular apps on the planet, with over 650 million downloads each. Outside of those two, Netflix had the most downloads in 2023, at 162 million.
YouTube was just behind Netflix at 160 million, and these are all from iOS as YouTube is preinstalled on most Android devices. After that, Prime Video had 124 million downloads in 2023.
Table of contents
- Video Streaming App Financials
- Video Streaming App Market Share
- Video Streaming App Usage
- Video Streaming App Downloads
- Video Streaming App Demographics
- Video Streaming App Benchmarks
The Video Streaming App Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables, so you can easily extract graphics and individual data. It provides an overview of the Video Streaming App sector’s financials, usage, downloads, market share, demographics, and benchmarks.
What’s included?
- Document: PDF
- Charts: 95
- Data Points: 1885
- Pages: 102
The Video Streaming App Report – Research, Insights and Statistics has been assembled by our in-house team of analysts at Business of Apps. We believe this is the most comprehensive report available on the Video Streaming app market. If you have any questions get in touch data@businessofapps.com.
List of Charts:
- Video Streaming Market Size
- Video Streaming Market Size Forecast
- Video Streaming Market Size by Type
- Premium Video Streaming Market Size
- Free Video Streaming Market Size
- Video Streaming Market Size by Region
- Video Streaming Subscription vs Ad Revenue
- Premium Video Streaming Subscription vs Ad Revenue
- Video Streaming Average Spend by Country
- Premium Video Streaming Revenue by App
- Free Video Streaming Revenue by App
- Netflix Revenue
- Netflix Revenue by Region
- Disney+ Revenue
- Hulu Revenue
- Hulu Revenue by Type
- Amazon Prime Video Revenue
- Max Revenue
- Apple TV+ Revenue
- YouTube Revenue
- TikTok Revenue
- TikTok Revenue by Type
- Instagram Reels Revenue
- Twitch Revenue
- Netflix Net Income
- Disney+ Operating Loss
- Warner Bros Discovery Net Income / Loss
- Video Streaming Content Spend by App
- Netflix Content Spend
- Amazon Prime Video Content Spend
- Disney Content Spend
- Video Streaming ARPU
- Video Streaming Market Share in United States
- Video Streaming Market Share in United Kingdom
- Video Streaming Market Share in China
- Game Video Streaming Market Share
- Video Streaming Users
- Video Streaming Users Forecast
- Video Streaming Users by Region
- Video Streaming Subscribers
- Video Streaming Subscribers by Region
- Video Streaming Users by App
- Short-Form Video Streaming Users by App
- Video Streaming Users by App in China
- Video Streaming Subscribers by App
- YouTube Users
- TikTok Users
- Instagram Reels Users
- Twitch Users
- Netflix Subscribers
- Amazon Prime Video Subscribers
- Disney+ Subscribers
- Hulu Subscribers
- Max Subscribers
- Apple TV+ Subscribers
- Video Streaming Downloads
- Video Streaming Downloads Forecast
- Premium Video Streaming Downloads
- Video Streaming Downloads by Region
- Video Streaming Downloads by App
- Short-Form Video Streaming Downloads by App
- TikTok Downloads
- Instagram Downloads
- Kwai Downloads
- YouTube Downloads
- Netflix Downloads
- Amazon Prime Video Downloads
- Disney, Hulu and Hotstar Downloads
- Twitch Downloads
- Crunchyroll Downloads
- Other US Video Streaming App Downloads
- China Video Streaming App Downloads
- Free Video Streaming Age Demographics
- Premium Video Streaming Age Demographics
- Video Gaming Streaming Age Demographics
- Free Video Streaming Gender Demographics
- Premium Video Streaming Gender Demographics
- Video Streaming Weekly Usage
- Video Streaming Weekly Usage by Country
- Video Streaming Usage by Format
- Video Streaming Time Spent
- Video Streaming Time Spent by Country
- Video Streaming Savvy Switchers
- Video Streaming Conversion and Install Rate
- Video Streaming Retention Rate
- Video Streaming Activation Rate
- Video Streaming Reactivation Rate
- Video Streaming Average Subscription Price
- Video Streaming ATT Opt-In Rate
- Video Streaming Refund Rate
- Video Streaming Sessions Length
- Video Streaming Number of Sessions
- Video Streaming In-App Response Rate
How does it work?
To get access to the Education App Report – Research, Insights and Statistics hit the buy now button above. After payment you will be taken to the download page to access your Education App Report – Research, Insights and Statistics PDF. If you need any help email data@businessofapps.com.
We have joined Treeapp, an incredible organization dedicated to reforesting the world. They will plant one tree for your data report purchase.
WHAT OUR CUSTOMERS SAY ABOUT OUR REPORTS
“Your report gave us some very useful insights on app statistics. As we are starting to develop apps it’s crucial information”
“This report is great work, it helped us get a better understanding of revenue and growth to include it in our analysis for LatAm. It has been very useful.”
“We have found Business of Apps data to be most accurate and complete on the web.”
“All the metrics and KPIs I was looking for are in one document for a very good price. The report was exactly what I expected.”
"There was an abundance of excellent information in the report, well worth the money. There were areas which had information I haven't seen anywhere else."
"Money well spent as far as I am concerned. A clear, well-written report"
“What a great resource!”
"This data has been a huge help for us launching our dating app"
More Video App Data
- TikTok Revenue and Usage Statistics (2024)
- Hulu Revenue and Usage Statistics (2024)
- Video Streaming App Revenue and Usage Statistics (2024)
- Max Revenue and Usage Statistics (2024)
- Twitch Revenue and Usage Statistics (2024)
- YouTube Revenue and Usage Statistics (2024)
- Disney Plus Revenue and Usage Statistics (2024)
- Netflix Revenue and Usage Statistics (2024)