Tinder is a dating app that matches users to others based on geographic proximity. It designed (and patented) the swipe interface, in which a user swipes right to ‘like’ or left to ‘pass’. If two users both like each others, it’s a match, and they are then able to chat through the app.
While deciding, Tinder users are able to view selected pictures of their potential match, alongside a short bio and linked Spotify and Instagram accounts if connected.
With its basis in physical proximity, it dispenses with the complex algorithms utilized by other mobile dating apps and reduces it to the simplest level that you might find in real life: physical attraction. For that reason, Tinder has gained a reputation as a ‘hook-up app’, a reputation that competitors like Bumble have been quick to capitalize on.
The app was founded in 2012 in Hatch Labs, a startup incubator run by InterActiveCorp (former parent company of Match Group). Sean Rad (former CEO and chairman) and Justin Mateen (former CMO), who had met at the University of Southern California, designed the matchmaking algorithm.
After initially being trialed in a series of US college (university) campuses, Tinder was rolled out fully to great success, processing 350 million swipes per day by late 2013 (that’s 4,000 per second), rising to one billion swipes per day before the end of 2014.
The free-to-use app introduced a premium subscription model in 2015 with added features (Tinder Plus), and a third level in 2017 (Tinder Gold). One-off in-app purchases can also be made.
Since then, Tinder has only grown bigger to become an irreducible element in the modern dating landscape. Even with new competition from Bumble in the US and Badoo in Europe, it remains the most popular dating app.
We have collected data and statistics on Tinder. Read on below to find out more. Want to gain more insights? Check out our dating app report.
Tinder Key Statistics
- Tinder made $1.91 billion revenue in 2023, an 6.9% increase on the year prior
- It had 75 million monthly active users and 10.4 million subscribers in 2023
- 60% of Tinder users are under 35 years old
- Three quarters of Tinder users are male
Want to learn more about the dating app industry? In our Dating App report, we cover financials, usage, downloads, and demographics by app and industry, alongside market share, user acquisition, engagement, and benchmarks.
Dating App Report 2024
Tinder Overview
| Title 1 | Title 2 |
|---|---|
| Launch date | 12 September 2012 |
| HQ | West Hollywood, Californi |
| People | Faye Iosotaluno (CEO), Bernard Kim (CEO, Match Group) |
| Business type | Subsidiary |
| Owner | Match Group |
| Industry | Online dating |
Tinder Revenue
Tinder has generated more revenue every year since Match Group launched as a public company in 2015. It made $1.91 billion in 2023, its lowest yearly percentage growth.
Tinder quarterly revenue 2018 to 2024 ($mm)
Tinder annual revenue 2015 to 2023 ($mm)
| Year | Revenue ($mm) |
|---|---|
| 2015 | 47 |
| 2016 | 169 |
| 2017 | 403 |
| 2018 | 805 |
| 2019 | 1150 |
| 2020 | 1410 |
| 2021 | 1650 |
| 2022 | 1794 |
| 2023 | 1918 |
Sources: Dating App Report, Company data
Tinder Subscribers
Tinder had 10.4 million subscribers in 2023, far more than any other online dating app. It has over 75 million active users.
Tinder quarterly subscribers 2015 to 2024 (mm)
Tinder annual subscribers 2015 to 2023 (mm)
| Year | Subscribers (mm) |
|---|---|
| 2015 | 0.3 |
| 2016 | 1.1 |
| 2017 | 2 |
| 2018 | 3.7 |
| 2019 | 7 |
| 2020 | 8.2 |
| 2021 | 9.6 |
| 2022 | 10.9 |
| 2023 | 10.4 |
Note: Values taken from Q2. Source: Dating App Report, Company data
Tinder User Penetration
Tinder has the highest user penetration out of the four apps listed here in the 18-24 and 25-34 age bracket, but is slightly behind Match.com and eHarmony on users over the age of 35.
Tinder user penetration vs other dating apps (%)
| App | Overall | 18-24 | 25-34 | 35+ |
|---|---|---|---|---|
| Tinder | 30 | 40 | 25 | 12 |
| Bumble | 22 | 25 | 22 | 14 |
| Hinge | 15 | 20 | 19 | 7 |
| Match.com | 10 | 3 | 6 | 15 |
| Plenty of Fish | 6 | 5 | 3 | 12 |
| eHarmony | 4 | 3 | 4 | 10 |
Source: Civic Science
Tinder Age Demographics
Tinder is primarily used by people aged under 25 years old, although it has become more popular with older age groups in the past few years.
Tinder age demographics 2023 (%)
| Age | Percentage of users |
|---|---|
| 18-24 | 35 |
| 25-34 | 25 |
| 35-44 | 20 |
| 45-54 | 8 |
| 55+ | 10 |
Note: This covers US users. Source: Cast from Clay
Tinder Gender Demographics
Tinder has a gender imbalance, with 75% of users identifying as male. In some countries, such as India, the male to female disparity is even larger, while in Europe it is closer to 50/50.
Tinder gender demographics 2023 (%)
| Age | Percentage of users |
|---|---|
| Female | 24 |
| Male | 75 |
Note: This covers US users. Source: App Ape
Tinder Income Demographics
Tinder users come from a variety of different income brackets, with the highest percentage in the $60-80k household income bracket.
Tinder household income demographics 2023 (%)
| HH income | Percentage of users |
|---|---|
| <$30k | 10 |
| $30-60k | 20 |
| $60-80k | 30 |
| $80-100k | 22 |
| $100k+ | 18 |
Note: This covers US users. Source: Cast from Clay
Tinder US Market Share
Tinder has the most market share in the US market, although Bumble is close behind.
Dating app market share in United States 2023 (%)
Want to learn more about dating apps? Check out the Dating App Report
Tinder FAQ
How many people use Tinder once a month?
Tinder has 75 million monthly active users, 7.8 million of which are from the US
What percentage of Match Group’s revenue comes from Tinder?
Tinder accounted for 57% of Match Group’s revenue in 2023.
What countries are the biggest contributors to Tinder’s revenue?
The US is by far the largest contributor, at 40%, with the U.K. second at 10% (Sensor Tower)
How many times has Tinder been downloaded?
Tinder has been downloaded over 400 million times
How many countries is Tinder available in?
Tinder is available in 190 countries and in over 40 languages
How many Tinder users go on dates a week?
According to Tinder, 1.5 million of its users go on dates per week
How many times do active Tinder users use the app a day?
Active Tinder users log in on average four times a day (SurveyMonkey Intelligence)
