In our TikTok App Report, we provide the most extensive research available, presenting breakdowns of the app’s financials and its parent company’s financial performance. The report also includes usage breakdowns by region and country, download metrics, demographics, and social app benchmarking data.
How does TikTok generate most of its revenue?
TikTok made over $16 billion revenue in 2023, with approximately 80% of that coming from advertising. Commerce from TikTok Shop and consumable gifts were responsible for the rest of the revenue.
How much of ByteDance revenue comes from TikTok?
ByteDance made $110 billion revenue in 2023, with about 65% coming from Douyin, the Chinese version of TikTok. TikTok accounted for about 15%.
How many users does TikTok have?
TikTok reached 1.6 billion active users in Q3 2023 and continues to grow, but at a slower rate than it did in 2020 and 2021.
Sector overview
When TikTok launched in 2018 and as it gained popularity in the two following years, it was the first major platform to break through the Facebook-Instagram stranglehold since Snapchat. With its algorithmic feed of short-form videos, it introduced an entirely new and even more addictive form of social media to the world.
TikTok has ballooned into a huge network, with over one billion users around the globe and another 700 million if you include the Chinese version of TikTok, Douyin. This success has forced Facebook, Snapchat and YouTube to respond with their own short-form apps, mimicking TikTok.
As TikTok grew in popularity, so have ByteDance’s ambitions for the app. While a majority of the revenue from TikTok comes from ads, it is trying to build out its ecommerce and in-app purchase services. In China, ecommerce and in-app purchases account for a much higher percentage of its total revenue.
TikTok is also fending off several legislative efforts to ban the app, with the most impactful potentially coming from the United States. Several senators have linked TikTok to the Chinese government, and accuse the app of sending private data to the government when requested.
Table of contents
- TikTok Revenues
- Revenue
- Revenues by Type
- GMV
- ByteDance Revenue
- Valuation
- TikTok Users
- Total Users
- Users by Region
- Users by Country
- Douyin Users
- TikTok Downloads
- Annual and Quarterly Downloads
- Cumulative Downloads
- Downloads by Country
- TikTok Demographics
- Age Demographics
- Age Demographics by Country
- Gender Demographics
- TikTok Benchmarks
- Social App Benchmarks
- Engagement Metrics
- Advertising Metrics
- Most Followed Accounts
The TikTok Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables. It provides an overview of the company’s financials, as well as data on demographics and user breakdowns.
What’s included?
- Document: PDF
- Charts: 58
- Data Points: 937
- Pages: 63
Don’t waste time searching the internet for TikTok statistics – get all the main analysis in this report in one package, sourced and analysed from multiple validated sources.
List of Charts
- TikTok Revenues
- TikTok Revenue Mix
- TikTok Advertising Revenue
- TikTok In-App Purchase Revenue
- Bytedance Revenue
- ByteDance Revenue with TikTok
- ByteDance Revenue Breakdown
- ByteDance Valuation
- TikTok Quarterly Users
- TikTok Users by Region
- TikTok Users by Country
- TikTok Users in the United States
- TikTok Users in the United Kingdom
- TikTok Users in Germany
- TikTok Users in France
- TikTok Users in Spain
- TikTok Users in Italy
- TikTok Users in Indonesia
- TikTok Users in Brazil
- TikTok Users in Mexico
- TikTok Users in Pakistan
- TikTok Users in Japan
- Douyin Users
- TikTok Total Usage in United States
- TikTok Quarterly Downloads
- TikTok Annual Downloads
- TikTok Cumulative Downloads
- TikTok Top Countries by Downloads
- TikTok Age Demographics
- TikTok Age Demographics in the United States
- TikTok Age Demographics in the United Kingdom
- TikTok Age Demographics in China
- TikTok Users Under 18 by Country
- TikTok Gender Demographics
- TikTok Gender Demographics by Country
- Social App Revenues
- Social App Users
- Engagement Rate by Following
- Influencer Engagement by Account Size
- Engagement with Influencers by Platform
- Influencers Leading to Purchase by Platform
- Marketers Preferred Platforms
- Content Sharing Type by Platform
- Engagement by Activity Type
- Monthly Time Spent on App
- Click-Through Rate by Social App
- CPM Rate by Social App
- TikTok Sponsored Ad CTR Rate
- Videos Published Weekly by Category
- Videos Published Weekly by Account Size
- Most Followed TikTok Accounts
- Most Listened to Sounds on TikTok
How does it work?
To get access to the TikTok Report – Research, Insights and Statistics hit the buy now button above. After payment you will be taken to the download page to access your TikTok Report – Research, Insights and Statistics PDF. If you need any help email data@businessofapps.com.
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