Subway Surfers Revenue and Usage Statistics (2024)

David Curry

Updated: January 8, 2025

One of the first gaming sub-genres to perform well on mobile was the endless runner, combining the simplicity of the touchscreen with low-intensity, repetitive gameplay. Temple Run and Jetpack Joyride were the first to reach a mass audience, and one year later Subway Surfers launched offering a similar gameplay experience.

What separates Subway Surfers from a lot of these other titles is the lack of sequel or added complexity. Imagi Studios, the team behind Temple Run, launched a second edition with new tricks (and monetization), while Jetpack Joyride 2 added more weapons. We have seen similar efforts by Rovio (Angry Birds) and King (Candy Crush) to build a franchise out of a simple mobile game.

Kiloo, the developer behind Subway Surfers, said early on they had no interest in launching a sequel, as it would split engagement between two games. Their strategy proved right, as while Temple Run, Jetpack Joyride, and others launched sequels that performed poorly in comparison or split the fanbase, Subway Surfers has continued to add more and more users to its player-base.

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Another bit of rationale was keeping the game similar to what it was at launch. With the massive success of Subway Surfers within the first year of release, Kiloo and SYBO Games have not made major changes to the game. It also hasn’t been monetized as aggressively as some other titles, especially newer hyper-casual games which have ads every five to ten minutes.

Subway Surfers was the first mobile game to reach one billion downloads on Google Play and the first mobile game to reach four billion downloads across the Google Play and Apple App Store.

We have collected data and statistics on Subway Surfers. Read on below to find out more.

Subway Surfers Key Statistics

Subway Surfers has made $165 million in lifetime revenue. It generated $10 million in the last two years
Subway Surfers had 28 million daily active users and 140 million monthly actives in 2022
It is one of the few apps to be downloaded over four billion times, and the only mobile game to reach that figure

Subway Surfers Overview

Title 1	Title 2
Launch date	May, 2012
HQ	Copenhagen, Denmark
People	Mathias Gredal Nørvig, (CEO), Bodie Jahn-Mulliner (founder, president),
Business type	Private
Industry	Video games
Genre	Endless runner

Subway Surfers Revenue

Subway Surfers has generated $165 million in lifetime revenue since launch. It reached $100 million in 2018.

Subway Surfers cumulative revenue 2018 to 2024 ($mm)

Year	Revenue ($mm)
2018	100
2020	120
2022	155
2024	165

Note: This does not include advertising revenue. Sources: AppMagic, Sensor Tower

Subway Surfers Users

Subway Surfers had 28 million daily active users and 140 million monthly actives in 2024. Usage grew during lockdown due to TikTok channels showing Subway Surfers gameplay.

Subway Surfers daily active users 2015 to 2024 (mm)

Year	Users (mm)
2015	27
2020	15
2021	20
2022	35
2023	33
2024	28

Source: Company data, Tencent

Subway Surfers monthly active users 2014 to 2022 (mm)

Year	Users (mm)
2014	140
2019	100
2022	150
2023	155
2024	140

Sources: Company data, SimonMoller

Subway Surfers Downloads

Subway Surfers has been downloaded more than four billion times since launch, making it the most downloaded mobile game.

Subway Surfers cumulative downloads 2015 to 2023 (bn)

Year	Downloads (bn)
2015	1
2018	2
2019	2.5
2020	3
2023	4

Source: Company data

Subway Surfers Downloads by Country

Subway Surfers was installed 38 million times in India in 2024.

Subway Surfers downloads by country 2024 (mm)

Country	Downloads (mm)
India	38
Indonesia	17
Brazil	15
United States	13
Pakistan	10
Mexico	8.7
Turkey	7.1

Source: AppMagic

Subway Surfers Platform Demographics

Three quarters of Subway Surfers players use Android, while only 24% play use iOS.

Subway Surfers demographics by mobile platform 2023 (%)

Platform	Market share (%)
Android	75
iOS	24