With over 150 pages, our Shopping App Report delivers in-depth insights on the industry. This includes regional and country-specific market size forecasts, per capita spending figures, market share stats, usage and download metrics and benchmarks for retail apps.
What was the market size of the shopping app industry?
The market size of the shopping app industry increased by 8% in 2023 to $3.88 trillion, with China leading the way in by country spend.
Market size is estimated to increase by a compound annual growth rate of 9.98% from 2024 to 2030.
What percentage of shopping is carried out on mobile?
About 50% of online shopping is carried out on mobile in the United States. In China, 93% is performed on mobile.
In terms of total retail to mobile, in the United States it accounts for about 7.6% of total retail. In China, it’s close to 30%, with Alibaba, JD and Pinduoduo the key apps.
Which shopping app has the most market share in the US?
Amazon is the clear leader in the United States, with 37.6% market share, over 30 percentage points higher than second place Walmart.
This is similar to most European countries, although there is some variance in countries with less Amazon presence. In China, Alibaba is the lead shopping platform.
How many shopping app users are there?
There are 2.6 billion shopping users worldwide, who buy at least one item via a shopping app per year. Over 900 million of those come from China alone.
By the end of the decade, there should be over four billion people shopping via apps, with more users in Latin America and Asia-Pacific transitioning to online shopping.
What shopping app had the most downloads in 2023?
Shein had the most downloads in 2023, at 238 million. It was one of the few apps to see its annual downloads increase in 2023.
Shopee, Meesho and Flipkart, three of the main shopping apps in Asia, all saw their downloads decrease in 2023.
Table of contents
- Shopping App Financials
- Shopping App Market Share
- Shopping App Usage
- Shopping App Downloads
- Shopping App Demographics
- Shopping App Benchmarks
The Shopping App Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables, so you can easily extract graphics and individual data. It provides an overview of the Shopping App sector’s financials, usage, downloads, market share, demographics, and benchmarks.
What’s included?
- Document: PDF
- Charts: 163
- Data Points: 2188
- Pages: 169
The Shopping App Report – Research, Insights and Statistics has been assembled by our in-house team of analysts at Business of Apps. We believe this is the most comprehensive report available on the shopping app market. If you have any questions get in touch data@businessofapps.com.
List of Charts
- Shopping App Market Size
- Shopping App Forecast Market Size
- Shopping App Revenue by Region
- Shopping App Forecast Revenue by Region
- Asia-Pacific Revenue Forecast
- United States & Canada Revenue Forecast
- Europe Revenue Forecast
- Latin America Revenue Forecast
- Middle East and North Africa Revenue Forecast
- Sub-Saharan Africa Revenue Forecast
- Shopping App Revenues by Country
- United States Shopping App Revenues
- United Kingdom Shopping App Revenues
- China Shopping App Revenues
- India Shopping App Revenues
- Germany Shopping App Revenues
- France Shopping App Revenues
- Southeast Asia Shopping App Revenues
- Latin America Shopping App Revenues
- Middle East and North Africa Shopping App Revenues
- Amazon Revenue
- Alibaba Revenue
- JD Revenue
- Pinduoduo Revenue
- Wayfair Revenue
- eBay Revenue
- Etsy Revenue
- Shein Revenue
- Zara Online Revenue
- H&M Online Revenue
- ASOS Revenue
- Flipkart Revenue
- Shopee Revenue
- Meesho Revenue
- Rakuten Revenue
- Mercado Libre Revenue
- Walmart Online Revenue
- Tesco Online Revenue
- Sainsbury’s Online Revenue
- OTTO Online Revenue
- Wish Revenue
- Vinted Revenue
- Amazon GMV
- Alibaba GMV
- JD GMV
- Pinduoduo GMV
- Temu GMV
- eBay GMV
- Etsy GMV
- TikTok GMV
- Flipkart GMV
- Shopee GMV
- Meesho GMV
- Rakuten GMV
- Mercado Libre GMV
- Percentage of Online Shopping as Mobile United States
- Percentage of Online Shopping as Mobile United Kingdom
- Percentage of Online Shopping as Mobile China
- Percentage of Online Shopping as Mobile India
- Percentage of Online Shopping as Mobile Germany
- Percentage of Online Shopping as Mobile France
- Percentage of Online Shopping as Mobile Southeast Asia
- Percentage of Online Shopping as Mobile Latin America
- Percentage of Online Shopping as Mobile MENA
- Percentage of Total Shopping as Mobile United States
- Percentage of Total Shopping as Mobile United Kingdom
- Percentage of Total Shopping as Mobile China
- Percentage of Total Shopping as Mobile India
- Percentage of Total Shopping as Mobile Germany
- Percentage of Total Shopping as Mobile France
- Percentage of Total Shopping as Mobile Southeast Asia
- Percentage of Total Shopping as Mobile Latin America
- Percentage of Total Shopping as Mobile MENA
- Shopping App Spend Per Capita United States
- Shopping App Spend Per Capita United Kingdom
- Shopping App Spend Per Capita China
- Shopping App Spend Per Capita India
- Shopping App Spend Per Capita Germany
- Shopping App Spend Per Capita France
- Shopping App Spend Per Capita Southeast Asia
- Shopping App Spend Per Capita Latin America
- Shopping App Spend Per Capita MENA
- United States Shopping App Market Share
- United Kingdom Shopping App Market Share
- China Shopping App Market Share
- India Shopping App Market Share
- Germany Shopping App Market Share
- France Shopping App Market Share
- Southeast Asia Shopping App Market Share
- Latin America Shopping App Market Share
- Shopping App Users
- Shopping App Forecast Users
- Shopping App Users by Region
- Shopping App Forecast Users by Region
- United States Shopping App Users
- United Kingdom Shopping App Users
- China Shopping App Users
- India Shopping App Users
- Germany Shopping App Users
- France Shopping App Users
- Southeast Asia Shopping App Users
- Latin America Shopping App Users
- MENA Shopping App Users
- Amazon Users
- Alibaba Users
- JD Users
- Pinduoduo Users
- eBay Users
- Etsy Users
- Wayfair Users
- Shein Users
- Zara Users
- ASOS Users
- Flipkart Users
- Shopee Users
- Meesho Users
- Rakuten Users
- Mercado Libre Users
- Walmart Users
- Tesco Users
- Wish Users
- Vinted Users
- Shopping App Downloads
- Shopping App Downloads by Region
- Amazon Downloads
- Alibaba Downloads
- JD Downloads
- Pinduoduo Downloads
- Temu Downloads
- Wayfair Downloads
- eBay Downloads
- Etsy Downloads
- Shein Downloads
- Zara Downloads
- H&M Downloads
- ASOS Downloads
- Flipkart Downloads
- Shopee Downloads
- Meesho Downloads
- Rakuten Downloads
- Mercado Libre Downloads
- Walmart Downloads
- Shopping App Age Demographics
- Shopping App Gender Demographics
- Shopping App Retention Rate
- Shopping App Conversion Rate
- Shopping App Install Rate
- Shopping App Cart Abandonment Rate
- Shopping App Hours Spent
- Shopping App Users Acquisition Spend
- Shopping App Popular Categories
- Shopping App Important Features
How does it work?
To get access to the Shopping App Report – Research, Insights and Statistics hit the buy now button above. After payment you will be taken to the download page to access your Shopping App Report – Research, Insights and Statistics PDF. If you need any help email data@businessofapps.com.
We have joined Treeapp, an incredible organization dedicated to reforesting the world. They will plant one tree for your data report purchase.
WHAT OUR CUSTOMERS SAY ABOUT OUR REPORTS
“Your report gave us some very useful insights on app statistics. As we are starting to develop apps it’s crucial information”
“This report is great work, it helped us get a better understanding of revenue and growth to include it in our analysis for LatAm. It has been very useful.”
“We have found Business of Apps data to be most accurate and complete on the web.”
“All the metrics and KPIs I was looking for are in one document for a very good price. The report was exactly what I expected.”
"There was an abundance of excellent information in the report, well worth the money. There were areas which had information I haven't seen anywhere else."
"Money well spent as far as I am concerned. A clear, well-written report"
“What a great resource!”
"This data has been a huge help for us launching our dating app"