Ecommerce marketplace app Shopee started life out as a customer-to-customer marketplace, in the same vein as eBay, but over the past few years has remodelled itself as a b2c marketplace.
That switch to a b2c hybrid model has netted Shopee a lot of customers, especially in the Southeast Asia region where it is the most popular ecommerce platform by some margin. It also offers services in East Asia and Latin America.
Shopee has managed to surpass Amazon and other ecommerce marketplaces in this region due to its low fees for buyers and sellers, alongside the gamification of its app with discounts and other vouchers as prizes.
Sea Limited, the group behind Shopee, has also used Shopee’s prominence in the region to push into food delivery and mobile payments.
In 2022, Shopee pulled back from several countries in an effort to cut costs. Its ended operations in Europe with the closure of its facility in Poland, and backed out of several countries in Latin America.
We have collected data and statistics on Shopee. Read on below to find out more. Need more insights? Check out our retail app report.
Shopee Key Statistics
- Shopee generated $9 billion revenue in 2023, a 20.6% increase on the previous year
- Gross merchandise volume reached $78.5 billion in 2023
- Shopee had 295 million users in 2023, its largest single market was Indonesia with 103 million users
- Shopee’s app was downloaded 144 million times in 2023
Retail App Report 2024
Want to learn more about the retail app industry? In our Retail App report, we cover financials, market share, usage, downloads and demographics, with regional and country level breakdowns.
Shopee Overview
| Title | Title 2 |
|---|---|
| Launch date | February 2015 |
| HQ | Queenstown, Singapore |
| People | Forrest Li (founder, Sea Limited), Chris Feng (CEO) |
| Business type | Public (NYSE: SE) |
| Owner | Sea Limited |
| Industry | E-commerce |
Shopee Revenue
Shopee made $9 billion last year, the majority of which came from the Southeast Asia region.
Shopee revenue 2019 to 2023 ($bn)
| Year | Revenue ($bn) |
|---|---|
| 2018 | 0.27 |
| 2019 | 0.82 |
| 2020 | 1.77 |
| 2021 | 4.56 |
| 2022 | 7.46 |
| 2023 | 9 |
Sources: Retail App Report, Company data
Shopee GMV
Shopee increased its gross merchandise volume by 6.8% in 2023 to $78.5 billion.
Shopee GMV 2019 to 2023 ($bn)
| Year | GMV ($bn) |
|---|---|
| 2018 | 10.3 |
| 2019 | 17.6 |
| 2020 | 35.4 |
| 2021 | 62.5 |
| 2022 | 73.5 |
| 2023 | 78.5 |
Sources: Retail App Report, Company data
Shopee Orders
Shopee had 8.2 billion orders in 2022, a 7.8% increase on the previous year.
Shopee orders 2018 to 2023 (bn)
| Year | Orders (bn) |
|---|---|
| 2018 | 0.7 |
| 2019 | 1.4 |
| 2020 | 3.2 |
| 2021 | 6.2 |
| 2022 | 7.6 |
| 2023 | 8.2 |
Source: Company data
Shopee Users
Shopee had 295 million users in 2023, making it one of the most popular ecommerce apps worldwide.
Shopee users 2017 to 2023 (mm)
| Year | Users (mm) |
|---|---|
| 2017 | 90 |
| 2018 | 150 |
| 2019 | 200 |
| 2020 | 280 |
| 2021 | 340 |
| 2022 | 270 |
| 2023 | 295 |
Source: Company data
Shopee Users by Country
About 60% of Shopee users are based in Southeast Asia, with over 100 million users in Indonesia.
Shopee users by country 2023 (mm)
| Country | Users (mm) |
|---|---|
| Indonesia | 103 |
| Brazil | 63 |
| Vietnam | 38 |
| Thailand | 29 |
| Philippines | 27 |
| Taiwan | 13 |
| Malaysia | 11 |
| Mexico | 8 |
| Singapore | 2.2 |
Source: Company data
Shopee Downloads
Shopee was one of the most downloaded shopping app in 2023, with 144 million downloads.
Shopee annual downloads 2017 to 2023 (mm)
| Year | Downloads (mm) |
|---|---|
| 2017 | 40.5 |
| 2018 | 75.3 |
| 2019 | 107 |
| 2020 | 141 |
| 2021 | 197 |
| 2022 | 215 |
| 2023 | 144 |
Source: Appfigures, AppMagic
Shopee vs Competitors: Market Share
Shopee has 45% market share in the Southeast Asia ecommerce market, putting it far ahead of rivals Lazada and Tokopedia.
Ecommerce market share in Southeast Asia 2023 (%)
Want to learn more? Check out our Retail App Report
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