Name: App Data Report 2025
Creator: Business of Apps
Published: 2021-07-06
License: https://creativecommons.org/licenses/by-nc-nd/4.0/

The App Data Report offers a thorough analysis of the two key mobile operating systems—Android and iOS. Providing detailed data on consumer spending, app downloads and app store statistics. The report also includes industry benchmarks for retention, conversion and more, alongside highlights of the most installed and top grossing apps of the year.

Which mobile app store generates the most revenue?

Apple’s App Store generates more revenue than Google Play. In 2024, the App Store made $103.4 billion to Google Play’s $46.7 billion.

How many apps were downloaded in 2024?

Almost three times more apps were downloaded on the Google Play Store than the Apple App Store in 2024.

What was the most downloaded app of 2024?

TikTok was the most downloaded app in 2024, taking back the top spot from short-form video rival Instagram.

Sector overview

Apps are the lifeblood of the iOS and Android economy, responsible for over $400 billion in revenue across both ads, subscriptions and in-app purchases. Apple and Google, the two platform operators, are responsible for over 90% of app downloads.

Both apps stores were launched shortly after the release of the first version of each respective operating system. In Apple’s case, the iOS App Store launched in 2008 with 500 applications available. Apple CEO at the time Steve Jobs was originally in favour of not having any third-party apps on the device, but changed his mind after six months.

In Google’s case, a limited app store was built into the first edition of Android and expanded in later editions. Google would go on to rebrand the operating system as the Google Play Store in the mid-2010s.

There were a few smaller competitors such as Symbian, BlackBerry and Windows Mobile in the 2000s and early 2010s, but none were able to break the dominance of Android and iOS. This has provided Apple and Google with immense control over their respective systems, which has led to some developer backlash due to lack of customization options and excessive fees for in-app purchases.

App Store Statistics
- Number of Apps and Games
- Most Popular Categories
- Paid Apps Statistics
- In-App Purchases
App Revenue Statistics
- Mobile Ad Spend
- App and Game Revenues
- Subscription Revenues
- Spend by Country
- Spend by Region
- Revenues by Genre
App Download Statistics
- App and Game Downloads
- Downloads by Country
- Hours Spent by Country
App Benchmarks
- App Conversion
- App Retention
- App Acquisition
- App Subscription
- App Demographics
Top Grossing Apps
- Apps and Games
- Apps and Games by Country
- Apps and Games by Platform
- Apps and Games by Category
Most Popular Apps
- Apps and Games
- Apps and Games by Country
- Apps and Games by Platform
- Apps and Games by Category

The App Data Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables. It provides an overview of the company’s financials, as well as data on demographics and user breakdowns.

What’s included?

Document: PDF
Charts: 186
Data Points: 3655
Pages: 191

Don’t waste time searching the internet for app data – get all the main analysis in this report in one package, sourced and analyzed from multiple validated sources.

List of Charts

Apps and Games in Apple App Store
Apps in Apple App Store
Games in Apple App Store
Most Popular Categories in Apple App Store
Paid vs Free Apps in Apple App Store
Paid App Price Distribution on Apple App Store
Average Price of Paid Apps in Apple App Store
Apps and Games in Google Play Store
Apps in Google Play Store
Games in Google Play Store
Most Popular Categories in Google Play Store
Paid vs Free Apps in Google Play Store
Paid App Price Distribution on Google Play Store
Average Price of Paid Apps in Google Play Store
Combined Apps and Games in Both Stores
Combined Apps in Both Stores
Combined Games in Both Stores
In-App Purchase Average Cost
Paid App Price Distribution
Mobile Ad Spend
Apple App Store and Google Play Game and App Revenues
App Store Revenues by App Type
Apple App Store Game and App Revenues
Google Play Game and App Revenues
Apple App Store and Google Play Game Revenues
Apple App Store Game Revenues
Google Play Game Revenues
Apple App Store and Google Play App Revenues
Apple App Store App Revenues
Google Play App Revenues
Apple App Store and Google Play Subscription App Revenues
Apple App Store Subscription App Revenues
Google Play Subscription App Revenues
Consumer App Spend by Country
App Revenues by Region
Game Revenues by Genre
Apple App Store and Google Play Game and App Downloads
Apple App Store Game and App Downloads
Google Play Game and App Downloads
Apple App Store and Google Play Game Downloads
Apple App Store Game Downloads
Google Play Game Downloads
Apple App Store and Google Play App Downloads
Apple App Store App Downloads
Google Play App Downloads
Downloads by Country
Hours Spend by Country
App Conversion Rates
App Acquisition Costs
App Retention Rates
App Retention Rates by Category
App Retention Rates by Country
App Subscription Rates
Distribution of Subscription Apps by Category
Distribution of Ad Spend by Platform
App Renewal Rates
App Activation Rates by Category
App Demographics by Category
Top Grossing Apps & Games
Top Grossing Apps
Top Grossing Games
Top Grossing in Apple App Store
Top Grossing in Google Play Store
Top Grossing Apps in US
Top Grossing Apps in UK
Top Grossing Apps in India
Top Grossing Apps in Japan
Top Grossing Apps in South Korea
Top Grossing Apps in Germany
Top Grossing Apps in France
Top Grossing Apps in Brazil
Top Grossing Apps in Turkey
Top Grossing Apps in Spain
Top Grossing Apps in Canada
Top Grossing Apps in Australia
Top Grossing Apps in Indonesia
Top Grossing Entertainment Apps
Top Grossing Music Apps
Top Grossing Social Apps
Top Grossing Dating Apps
Top Grossing Health & Fitness Apps
Top Grossing Education Apps
Top Grossing Tools Apps
Top Grossing Photo & Video Apps
Top Grossing Reading Apps
Top Grossing News Apps
Top Grossing Casual
Top Grossing Hypercasual
Top Grossing Midcore
Top Grossing Role-Playing Games
Top Grossing Puzzle Games
Top Grossing Shooter Games
Top Grossing Strategy Games
Top Grossing Adventure Games
Top Grossing Casino Games
Top Grossing Simulation Games
Most Downloaded Apps
Most Downloaded Apps on Apple App Store
Most Downloaded Apps on Google Play Store
Most Downloaded Apps in US
Most Downloaded Apps in UK
Most Used Apps in China
Most Downloaded Apps in India
Most Downloaded Apps in Brazil
Most Downloaded Apps in Germany
Most Downloaded Apps in France
Most Downloaded Apps in Italy
Most Downloaded Apps in Spain
Most Downloaded Apps in Canada
Most Downloaded Apps in Japan
Most Downloaded Apps in South Korea
Most Downloaded Apps in Turkey
Most Downloaded Apps in Australia
Most Downloaded Apps in Indonesia
Most Downloaded Publishers
Most Downloaded Games
Most Downloaded Social Apps
Most Downloaded Business Apps
Most Downloaded Entertainment Apps
Most Downloaded Music & Audio Apps
Most Downloaded Shopping Apps
Most Downloaded Food & Drink Apps
Most Downloaded Travel Apps
Most Downloaded Education Apps
Most Downloaded Dating Apps
Most Downloaded Health & Fitness Apps
Most Downloaded Finance Apps
Most Downloaded Hypercasual Games
Most Downloaded Midcore Games
Most Downloaded Arcade Games
Most Downloaded Puzzle Games
Most Downloaded Role-Playing Games
Most Downloaded Simulation Games
Most Downloaded Adventure Games
Most Downloaded Action Games
Most Downloaded Strategy Games
Most Downloaded Casino Games
Most Downloaded Racing Games
Most Downloaded Word Games
Most Downloaded Trivia Games
Most Downloaded Tabletop Games
Most Downloaded Party Games
Most Downloaded Game Publishers

How does it work?

To get access to the App Data Report – Research, Insights and Statistics hit the buy button above. After payment you will be taken to the download page to access your App Data Report – Research, Insights and Statistics. If you need any help email data@businessofapps.com.

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WHAT OUR CUSTOMERS SAY ABOUT OUR REPORTS

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Lancio-Entertainment

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Admetricks

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O2O Gourmet

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