Pinterest is an image search platform, which functions somewhat like an online mood board. Users pin images they like to boards. Images are uploaded by users, and can then be re-pinned by others.
Pinterest was launched by Ben Silbermann, Paul Sciarra and Evan Sharp in 2010. Silbermann had previously worked in the advertising department at Google. Prior to Pinterest, Silbermann and Sciarra launched an app called Tote, which failed to gain traction.
Launched on March 2010 to family and friends, Pinterest quickly caught on, becoming one of the 10-largest social sites in 2011. It broke the all-time record at the time to reach 10 million users, due to Pinterest’s early hype on the iPhone in 2011.
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What differentiates Pinterest from other social media apps is its female audience, which makes up over 70 percent of all Pinterest users. This has made it extremely attractive to marketers looking to market to women, especially as Pinterest has a higher conversion rate than other social media apps and a more shopper-friendly experience.
Pinterest has added more channels for businesses in recent years, including promoted pins in 2013, social feeds and word and image based searches. The company has been looking to add more artificial intelligence into its platform, to make searching for pins and connecting them to trends and topics more fluid.
In March 2019, Pinterest filed for IPO at a valuation of $10.6 to $11.3 billion. Like most social media companies, it saw a rise in monthly active users and spending during the coronavirus pandemic.
In 2022, Silbermann stepped down as CEO after 12 years at the post, moving to the newly created executive chairman role. Ex-Google commerce executive Bill Ready was announced as the new CEO, who had previous stints at PayPal and as head of Venmo.
We have collected data and statistics on Pinterest. Read on below to find out more. Want to dive deeper? Check out our social app report.
Pinterest Key Statistics
- Pinterest generated $3 billion revenue in 2023, a 8.9% increase year-on-year
- 80% of Pinterest revenue is generated in the US, despite only 20% of users being located in the country
- Pinterest had 465 million monthly active users in 2023
- Over 70% of Pinterest users are women
Social App Report 2024
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Pinterest Overview
| Title 1 | Title 2 |
|---|---|
| Launch date | 10 March 2010 |
| HQ | San Francisco, California |
| People | Bill Ready (CEO), Ben Silbermann (chairman, co-founder), Evan Sharp (co-founder, CDO) |
| Business type | Public (NYSE: PINS) |
| Industry | Social media |
Pinterest Revenue
Pinterest increased its revenues by 8.9% in 2023 to $3 billion.
Pinterest quarterly revenue 2016 to 2024 ($mm)
Pinterest annual revenue 2016 to 2023 ($bn)
| Year | Revenue ($bn) |
|---|---|
| 2016 | 0.29 |
| 2017 | 0.47 |
| 2018 | 0.75 |
| 2019 | 1.4 |
| 2020 | 1.6 |
| 2021 | 2.5 |
| 2022 | 2.8 |
| 2023 | 3 |
Source: Social App Report
Pinterest Revenue by Region
Most of Pinterest’s revenue comes from a single country, the United States. It generated over $2 billion of its 2023 revenue from the US.
Pinterest annual revenue by region 2016 to 2023 ($mm)
| Year | United States | International |
|---|---|---|
| 2016 | 292 | 7 |
| 2017 | 448 | 29 |
| 2018 | 715 | 58 |
| 2019 | 1026 | 117 |
| 2020 | 1425 | 268 |
| 2021 | 2133 | 444 |
| 2022 | 2309 | 493 |
| 2023 | 2448 | 608 |
Source: Company data
Pinterest Profit
Pinterest reported a smaller annual net loss in 2023 of $35 million. It was last profitable in 2021.
Pinterest annual net income/loss 2016 to 2023 ($mm)
| Year | Net income/loss ($mm) |
|---|---|
| 2017 | -130 |
| 2018 | -62 |
| 2019 | -1361 |
| 2020 | -128 |
| 2021 | 316 |
| 2022 | -96 |
| 2023 | -35 |
Source: Social App Report
Pinterest Users
Pinterest had 465 million active users in 2023, an increase of 7.3% on the previous year.
Pinterest quarterly users 2014 to 2024 (mm)
Pinterest annual users 2014 to 2023 (mm)
| Date | Users (mm) |
|---|---|
| 2016 | 135 |
| 2017 | 185 |
| 2018 | 231 |
| 2019 | 300 |
| 2020 | 416 |
| 2021 | 454 |
| 2022 | 433 |
| 2023 | 465 |
Note: Values are taken from Q2 of each respective year. Source: Company data
Pinterest Users by Region
Pinterest has reported two years of growth in all regions, after a slight dip in the US in 2021.
Pinterest annual users by region 2016 to 2023 (mm)
| Year | United States | Europe | Rest of World |
|---|---|---|---|
| 2018 | 75 | 78 | 78 |
| 2019 | 85 | 99 | 116 |
| 2020 | 96 | 120 | 200 |
| 2021 | 91 | 125 | 233 |
| 2022 | 92 | 117 | 223 |
| 2023 | 95 | 124 | 246 |
Note: Values are taken from Q2 of each respective year. Source: Company data
Pinterest vs Competitors: Users
Pinterest is towards the bottom in terms of active users, with about a sixth of Facebook’s users.
Social app active users 2023 (mm)
Want to learn more about social apps? Check out our Social App Report
Pinterest FAQ
What are Pinterest gender demographics?
71 percent of Pinterest users are female, 16 percent are male
What are Pinterest age demographics?
The largest demographic on Pinterest is 35-49 years old, the second largest bracket is 18-29 (Pew Research Center)
How many Pinterest users are active once a week?
57 percent of Pinterest users access the platform once a week
How many Pinterest pins have been placed?
Over 200 billion, according to Pinterest
How much Pinterest usage is on mobile?
85 percent of Pinterest usage occurs on iOS and Android
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