Before Tinder, Match was the market leader in the dating industry. Launched in 1995, it quickly established itself as the premier service for those looking to date, and was especially dominant in its home market, the United States.
Match was one of the first online dating apps to come about and for many years was known as Match.com. In the 2000s, it partnered with AOL and MSN to bring online dating into the mainstream, partnering with the two most prominent messaging services during that time.
Shortly before the dotcom bubble, Match was sold to American holding company IAC, which purchased several big online dating websites in the 2000s. In 2009, IAC incorporated Match and several other dating apps into Match Group, which would be spun out onto the public market in 2020.
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Get Started NowDuring that 11 year period, Match Group acquired more dating websites and apps that rose to prominence. These included Plenty of Fish, OK Cupid, Tinder and Hinge.
While the namesake, Match, has declined in users and revenue, its other products have kept Match Group growing. The acquisition of Tinder brought Match Group into the mobile era, and it has continued to improve its revenues through Hinge and other products.
We have collected data and statistics on Match. Read on below to find out more. Want to gain more insights? Check out our dating app report.
Match Key Statistics
- Match generated $233 million revenue in 2023, an improvement of 3% on the previous year
- The total revenue for Match Group in 2023 was $3.3 billion, a 5% increase on 2022 figures
- Match had 5.8 million active users and about one million subscribers
Want to learn more about the dating app industry? In our Dating App report, we cover financials, usage, downloads, and demographics by app and industry, alongside market share, user acquisition, engagement, and benchmarks.
Dating App Report 2024
Match Overview
| Title 1 | Title 2 |
|---|---|
| Launch date | 21 April 1995 |
| HQ | Dallas, Texas |
| People | Hesam Hosseini (CEO, Evergreen brands), Bernard Kim (CEO, Match Group) |
| Business type | Subsidiary |
| Owner | Match Group |
| Industry | Online dating |
Match Revenue
Match revenue has stagnated over the past few years, with consistent turnover in the $230 to $260 million range.
Match revenue 2015 to 2023 ($mm)
| Year | Revenue ($mm) |
|---|---|
| 2015 | 375 |
| 2016 | 343 |
| 2017 | 289 |
| 2018 | 259 |
| 2019 | 241 |
| 2020 | 261 |
| 2021 | 231 |
| 2022 | 225 |
| 2023 | 233 |
Sources: Dating App Report, Company data
Match Users
Match has lost a few million users since 2015, but still has close to six million active users worldwide.
Match users 2015 to 2023 (mm)
| Year | Users (mm) |
|---|---|
| 2015 | 8 |
| 2016 | 9 |
| 2017 | 7.7 |
| 2018 | 6 |
| 2019 | 5.5 |
| 2020 | 6.7 |
| 2021 | 6.1 |
| 2022 | 5.8 |
| 2023 | 5.8 |
Sources: Dating App Report, Company data
Match Downloads
Match had just over two million downloads in 2023.
Match downloads 2015 to 2023 (mm)
| Year | Downloads (mm) |
|---|---|
| 2015 | 4.2 |
| 2016 | 4.8 |
| 2017 | 4 |
| 2018 | 3.6 |
| 2019 | 3.2 |
| 2020 | 2.9 |
| 2021 | 2.5 |
| 2022 | 2.4 |
| 2023 | 2.1 |
Sources: Appfigures, AppMagic
Match Group Subscribers
Match Group bundles its evergreen services, Match, Plenty of Fish and OKCupid. Combined these have 3.7 million subscribers.
Match Group evergreen subscribers 2018 t0 2023 (mm)
| Year | Users (mm) |
|---|---|
| 2018 | 4.1 |
| 2019 | 3.9 |
| 2020 | 5.2 |
| 2021 | 4.8 |
| 2022 | 4.5 |
| 2023 | 3.7 |
Source: Company data
Dating App Market Size
The dating app market had revenues of $5.3 billion in 2023, an 8% increase on the previous year.
Dating app market size 2015 to 2023 ($bn)
Want to learn more about dating apps? Check out the Dating App Report
Match FAQ
How many dating apps does Match Group operate?
Match Group operates 45 dating apps and websites
What are Match Group’s most popular dating apps?
Tinder is the company’s most profitable and popular app. Hinge is in second place, Plenty of Fish third
