Getir was a lead player in the rapid grocery delivery market, promising food delivery in under 20 minutes. Launched in Istanbul in 2015, the app spread across Europe and into the US, and spawned an entire industry of apps modelled after it.
Its platform operates similar to a convenience store, stocking a limited amount of items like bread, milk, crisps, washing up liquid and frozen meals. Once an order is placed, the items are delivered from strategically located “dark stores” dotted in and around the city, which is how Getir manages to deliver within 20 minutes.
Getir’s rise to prominence happened quickly, expanding outside of Turkey at the start of 2021. It was the most downloaded delivery app in Europe in 2021, beating out Uber Eats and Deliveroo. It expanded to the US in late 2021.
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All this expansion quickly caught up to Getir, which reported lower revenues in 2022 and even lower in 2023. Getir CEO Nazim Salur decided to pull out of all non-essential markets in 2023 and out of everywhere but Turkey in 2024.
What was considered in 2021 the next big food delivery app has fallen back to its shape pre-pandemic, as a delivery service in its native country.
We have collected data and statistics on Getir. Read on below to find out more. Want more insights? Check out our food delivery app report.
Getir Key Statistics
- Getir generated $800 million revenue in 2023, a decline of $300 million on the previous year
- It has been downloaded over 50 million times and has two million monthly active users
- Getir was most recently valued at $2.5 billion
Food Delivery App Report 2024
Want to learn more about the food delivery app industry? Our Food Delivery App report includes breakdowns of all of the top apps by revenue, GMV and orders, alongside regional market share statistics, usage, and downloads.
Getir Overview
| Title | Title 2 |
|---|---|
| Launch date | June 2015 |
| HQ | Istanbul, Turkey |
| People | Nazim Salur (co-founder, CEO) |
| Business type | Private |
| Industry | Delivery |
Getir Revenue
Getir revenue declined in 2023, as less people use the rapid grocery delivery service.
Getir annual revenue 2020 to 2023 ($mm)
| Year | Revenue ($mm) |
|---|---|
| 2020 | 220 |
| 2021 | 1000 |
| 2022 | 1150 |
| 2023 | 800 |
Note: Values estimated. Sources: FT, The Information
Getir Users
Getir had two million active buyers in 2023, a decline of 500,000 on the previous year.
Getir annual users 2019 to 2023 (mm)
| Year | Users (mm) |
|---|---|
| 2019 | 0.3 |
| 2020 | 1.3 |
| 2021 | 3.5 |
| 2022 | 2.5 |
| 2023 | 2 |
Source: Company dataÂ
Getir Downloads
Getir annual downloads tanked in 2023, dropping by 62% to 6.5 million.
Getir annual downloads 2017 to 2023 (mm)
| Year | Downloads (mm) |
|---|---|
| 2017 | 1 |
| 2018 | 2 |
| 2019 | 1.5 |
| 2020 | 5.2 |
| 2021 | 24.2 |
| 2022 | 17.5 |
| 2023 | 6.5 |
Note: Cumulative downloads; taken at the start of each year. Source: AppFigures
Getir Valuation
Getir’s valuation was cut to $2.5 billion in 2023, highlighting the company’s struggles post-pandemic.
Getir valuation 2021 to 2023 ($bn)
| Date | Valuation ($bn) |
|---|---|
| January 2021 | 0.85 |
| March 2021 | 2.6 |
| June 2021 | 7.5 |
| March 2022 | 11.8 |
| Sept 2023 | 2.5 |
Sources: Company data, FT
Grocery Delivery Revenue
Grocery delivery apps made $20.4 billion revenue in 2023, an improvement on 2022 figures but still lower than 2021.
Global grocery delivery revenue 2017 to 2023 ($bn)
Want to learn more? Check out our Food Delivery App report
Getir FAQ
How many people work for Getir?
Getir has 32,000 employees globally. Its riders are not self-employed, as is the case with most Uber and DoorDash drivers and riders, but hired by the company
What percentage marketshare does Getir hold in the rapid delivery sector?
We estimate that Getir is the most popular rapid delivery platform in Europe, possibly accounting for over 40 percent of the market
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