Genshin Impact is an action role-playing game, set in a fantasy open-world of nations with four interchangeable characters. Players can level up characters’ abilities for use in battle, and additional players can be purchased or unlocked through gameplay. The game allows for cross-platform play on mobile, PC, and PlayStation, with a co-op mode for up to four players.
Inspired mainly by the Legend of Zelda, developers began to work on the game in 2017 with a budget of $100 million. It was intended to combine anime elements with elements from real-world cultures with each region in the game representing a region of the world.
The game received widespread public attention leading up to its release, with over 10 million registrations. It was downloaded over 23 million times in the first week after its launch, and earned more than $400 million within four months.
Some users of the game have made allegations of racism, as the only playable dark-skinned characters are described as “scary” or “exotic” and have relatively underpowered kits. miHoYo is also subject to the Chinese government’s censorship policy and some terms are restricted within the in-game chat, including “Hong Kong” and “Taiwan”.
Genshin Impact was miHoYo’s first game to gain a lot of attention from both Western and Eastern audiences. The video game developer has been around since 2011, with its most prominent release before Genshin being Honkai Impact 3rd.
miHoYo has continued to update Genshin, and it has become one of the most popular mobile games in Asia. Manga and anime adaptions have been released.
We have collected data and statistics on Genshin Impact. Read below to find out more.
Genshin Impact Key Statistics
- Genshin Impact generated $0.7 billion revenue in 2024, down from $1.3 billion
- There were 9.3 million active users in 2024, a 10.5% decline on the previous year
- Genshin Impact was installed 37 million times in 2024
Genshin Impact Overview
| Title | Title 2 |
|---|---|
| Launch date | September 2020 |
| HQ | Shanghai, China |
| People | Cai Haoyu (CEO, co-founder, producer), Jim Yang (president), Yin Chunbo (vice-president) |
| Business type | Subsidiary |
| Owner | miHoYo |
| Industry | Mobile games |
Genshin Impact Revenue
Genshin Impact made $710 million revenue in 2024, the first full year it has made under one billion dollars.
Genshin Impact revenue 2020 to 2024 ($bn)
| Year | Revenue ($bn) |
|---|---|
| 2020 | 0.4 |
| 2021 | 1.8 |
| 2022 | 1.9 |
| 2023 | 1.3 |
| 2024 | 0.7 |
Source: AppMagic, Sensor Tower
Genshin Impact Users
Monthly active users of Genshin Impact peaked at 11.3 million in 2022, with a steady decline in 2023 and 2024.
Genshin Impact users 2020 to 2024 (mm)
| Year | Users (mm) |
|---|---|
| 2020 | 9.5 |
| 2021 | 10 |
| 2022 | 11.3 |
| 2023 | 10.8 |
| 2024 | 9.3 |
Source: Statista
Genshin Impact Downloads
Genshin Impact has been installed over 225 million times, with 37 million downloads happening in 2024.
Genshin Impact downloads 2020 to 2024 (mm)
| Year | Cumulative downloads (mm) |
|---|---|
| 2020 | 33 |
| 2021 | 55 |
| 2022 | 79 |
| 2023 | 44 |
| 2024 | 37 |
Source: AppMagic
Genshin Impact FAQ
Which country spends the most on Genshin Impact?
41% of all revenue in 2023 was generated by users in China, followed by 23.5% in Japan, 10.9% in the USA and 6.7% in South Korea, according to AppMagic
How many times has Genshin Impact been installed?
It has been installed over 225 million times since launch
How much revenue did the Genshin Impact developer earn?
HoYoverse, Genshin Impact’s international distributor, made $3.8 billion in 2022 for a net income of $2.3 billion
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