Fitness App Revenue and Usage Statistics (2025)

David Curry

Updated: April 7, 2025

Tracking progress has always been necessary for fitness fanatics, but the internet and mobile apps made these services available to everyone.

MyFitnessPal was one of the first to provide tracking services for fitness and health, with user generated meals, items and workouts. Strava, AllTrails and Komoot added refined tracking through GPS and route planning, which let users explore routes and challenge friends on times.

The introduction of the iPhone led to the creation of Fitbit and other fitness accessories, using sensors to better track steps, distance and heart-rate. Apple and other brands have added more health and fitness tracking in recent years, marketing their watches as all-in-one fitness solutions.

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The market for fitness has split between trackers and their accompanying apps and agnostic fitness platforms. These fitness platforms use a mixture of AI and human interactions to provide personal training services at scale.

Peloton may be seen as the cumulation of the personalized and premium fitness sector. The company sells a treadmill and bike with a price tag in the thousands, while also offering a subscription to its fitness classes and personalized workout routines.

While Peloton has been successful, most fitness apps still offer their services for free through ads or opt-in premium services. Leap Fitness has launched several free apps which target specific types of people, such as those who want to a six pack or who don’t have any gym equipment at home.

Often, health and fitness sectors are combined, and include wellness and Covid apps. This sector profile only includes statistics directly related to fitness, however a few of the fitness apps covered do also offer health in the form of calorie counters and nutritional information.

We have collected data and statistics on the fitness app industry. Read on below to find out more. If you want to learn more about the fitness app industry, check out our sector report.

Key Fitness App Statistics

Fitness apps generated $3.98 billion revenue in 2024, a 11.1% increase on the year prior
Peloton generated the most revenue of all fitness apps through its Peloton App+
345 million people used fitness apps in 2024
Fitness apps were downloaded 850 million times in 2024

Health & Fitness App Report 2025

Want to learn more about the health & fitness app industry? In our Health & Fitness App report, we cover financials, usage, downloads, and demographics by age and gender, alongside market share, engagement, and benchmarks.

Top Fitness Apps

Link	Title	Description
https://www.businessofapps.com/data/fitbit-statistics/	Fitbit	Recently acquired by Google to be part of the company's hardware division. Known for its popular fitness trackers
https://www.businessofapps.com/data/myfitnesspal-statistics/	MyFitnessPal	One of the most popular calorie trackers, with a huge database of food products
https://www.businessofapps.com/data/strava-statistics/	Strava	A popular fitness app with the cycling community with a competitive King of the Hill mode
https://www.businessofapps.com/data/peloton-statistics/	Peloton	Seller of expensive cardio equipment and exercise livestreams that can be followed along at home
https://www.alltrails.com/mobile	AllTrails	Another route planning app used for outdoor activities such as hiking, climbing and snow sports
https://fitonapp.com/	FitOn	A fitness app which prides itself on offering free workout and meditation sessions
https://betterme.world/	BetterMe	An all-in-one health, fitness and wellness app that acts as a virtual health coach
https://www.sweat.com/	Sweat	A fitness app built for women, which has a large library of female trainers and workouts
https://us.zwift.com/	Zwift	A massively multiplayer online cycling game that lets you explore virtual worlds at home
https://leap.app/	Leap Fitness	Publisher of the most popular free fitness apps on iOS and Google Play
https://sweatco.in/	Sweatcoin	An app that rewards users for walking with sweatcoins, which can be exchanged for real-world goods

Health & Fitness App Market Landscape

Fitness apps are part of a wider ecosystem of the health and fitness category. For fitness, platforms play a key role in tracking various metrics; activity tracking apps are available for targeted activities and exercise. There are also apps available for following gym and exercise workouts, with coaching available for additional fees. You can download this market map as a PDF, which includes a landscape version.