Expedia was one of the many .com travel websites launched in the mid-1990s, the brainchild of internet entrepreneur Rich Barton, who would go on to found Zillow and Glassdoor.
Barton was working for Microsoft at the time and incubated the project inside the tech giant, launching in 1996. Three years later, Expedia was spun off by Microsoft into a public company, with Barton as the CEO.
With the dotcom crash of 2000, many recent IPOs fell victim to huge drops in stock market value. American holding company IAC acquired a controlling interest in Expedia in 2001, and took it off the market in 2003.
IAC bundled Expedia with TripAdvisor in 2005 and pushed it back onto the public market. For a time, Expedia quietly plodded along, with TripAdvisor being spun out into its own company in 2011.
A flurry of acquisitions between 2013 and 2015 built the Expedia Group of today, these included trivago, Wotif, Travelocity, Orbitz and HomeAway. In two years, Expedia had spent over $6 billion to get back on the front foot.
Unlike Booking, its main competitor, Expedia has not been able to break through into markets outside North America. It still generates a majority of its revenue from the United States, with Vrbo also popular in the country.
We have collected data and statistics on Expedia. Read on below to find out more. Need more insights? Check out our travel app report.
Expedia Key Statistics
- Expedia generated $13.6 billion annual revenue in 2024, a 6.7% increase on the previous year
- The Expedia brand was responsible for 42% of Expedia Group revenues
- Expedia had a net income of $1.2 billion in 2024, another year of improved profit
- Expedia was responsible for $110 billion in bookings in 2024
- 46 million people used Expedia in 2024
- Expedia was downloaded 22.5 million times in 2024, an increase of one million on the previous year
- 25-34 year olds are the largest cohort of users on Expedia
- The gender demographics on Expedia are 60% female and 40% male
Travel App Report 2024
Want to learn more about the travel app industry? In our Travel App report, we cover financials, usage, downloads, and demographics by age and gender, alongside market share, and benchmarks.
Expedia Overview
| Title | Title 2 |
|---|---|
| Launch date | October 1996 |
| HQ | Seattle, Washington |
| People | Peter Kern (CEO), Barry Diller (Chairman) |
| Business type | Public (NASDAQ: EXPE) |
| Industry | Travel |
Expedia Revenue
Expedia generated $13.6 billion annual revenue in 2024, a 6.7% increase on the previous year.
Expedia revenue 2010 to 2024 ($mm)
Expedia revenue 2010 to 2024 ($bn)
| Year | Revenue ($bn) |
|---|---|
| 2009 | 2.74 |
| 2010 | 3.03 |
| 2011 | 3.44 |
| 2012 | 4.03 |
| 2013 | 4.77 |
| 2014 | 5.76 |
| 2015 | 6.67 |
| 2016 | 8.77 |
| 2017 | 10.06 |
| 2018 | 11.22 |
| 2019 | 12.06 |
| 2020 | 5.19 |
| 2021 | 8.59 |
| 2022 | 11.66 |
| 2023 | 12.83 |
| 2024 | 13.69 |
Sources: Travel App Report, Company data
Expedia Revenue by Segment
The Expedia app and website was responsible for 42% of the company’s total revenue, while Vrbo made 28% of it.
Expedia revenue by segment 2024 (%)
| App | Revenue (%) |
|---|---|
| Expedia | 42% |
| Vrbo | 28% |
| Hotels.com | 17% |
| Travelocity | 4% |
| Orbitz | 2% |
| Other | 7% |
| 100% |
Source: Travel App Report
Expedia Net Income
Expedia made $1.2 billion net income in 2023, a 54% increase on the previous year.
Expedia net income 2009 to 2024 ($mm)
| Year | Net income ($mm) |
|---|---|
| 2009 | 300 |
| 2010 | 422 |
| 2011 | 472 |
| 2012 | 280 |
| 2013 | 233 |
| 2014 | 398 |
| 2015 | 764 |
| 2016 | 282 |
| 2017 | 378 |
| 2018 | 406 |
| 2019 | 565 |
| 2020 | -2687 |
| 2021 | -269 |
| 2022 | 352 |
| 2023 | 797 |
| 2024 | 1234 |
Source: Company data
Expedia Bookings
Expedia annual bookings increased to $110 billion in 2024, a new record for the company surpassing its previous 2019 peak.
Expedia bookings 2016 to 2024 ($bn)
| Year | Bookings ($bn) |
|---|---|
| 2016 | 78.4 |
| 2017 | 88.4 |
| 2018 | 99.7 |
| 2019 | 107.8 |
| 2020 | 36.7 |
| 2021 | 72.4 |
| 2022 | 95 |
| 2023 | 104 |
| 2024 | 110.9 |
Source: Company data
Expedia Users
Expedia had 46 million active users in 2024, with usage having dropped slightly last year.
Expedia users 2016 to 2024 (mm)
| Year | Users (mm) |
|---|---|
| 2016 | 45 |
| 2017 | 49 |
| 2018 | 53 |
| 2019 | 60 |
| 2020 | 22 |
| 2021 | 38 |
| 2022 | 48 |
| 2023 | 50 |
| 2024 | 46 |
Source: Company data
Expedia Downloads
Expedia was downloaded 22.5 million times in 2024.
Expedia downloads 2016 to 2024 (mm)
| Year | Downloads (mm) |
|---|---|
| 2016 | 8 |
| 2017 | 9.5 |
| 2018 | 12.5 |
| 2019 | 14.2 |
| 2020 | 7.2 |
| 2021 | 9.4 |
| 2022 | 18 |
| 2023 | 21.5 |
| 2024 | 22.5 |
Sources: Appfigures, AppMagic
Expedia Age Demographics
About a quarter of Expedia users are in the 25-34 age bracket, with 61% over the age of 35.
Expedia age demographics 2024 (%)
| Age bracket | Percentage of users (%) |
|---|---|
| 18-24 | 15% |
| 25-34 | 25% |
| 35-44 | 20% |
| 45-54 | 17% |
| 55+ | 23% |
Sources: Expedia, SimilarWeb
Expedia vs Competitors: Market Share
Expedia is the lead travel app in the US market, with 19.3% market share.
Travel app market share in United States 2024 (%)
Want to learn more? Check out our Travel App Report
Expedia FAQs
How many travel sites does the Expedia Group operate?
According to its website, Expedia operates over 200 travel websites.
How many countries is Expedia available in?
Expedia is available in 42 countries.
When was Expedia spun out of Microsoft?
Expedia was spun out of Microsoft in 1999, three years after launch.
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