App Store Data (2025)

David Curry

Updated: January 27, 2025

Outside of China, Apple and Google control more than 95 percent of the app store market share through iOS and Android, respectively. Both mobile operating systems originally came with a few pre-installed apps, but app stores were launched shortly after to meet the demand from customers and third-party developers.

Within a year of both being available, tens of thousands of developers were building apps and games for the platforms. In less than five years, both Apple and Google had over one millions apps and games available, which generated billions in app revenue for both companies.

The app economy was built on these two platforms, which have expanded their offerings to include apps for consumers and every type of business. It is estimated to be worth approximately $6.3 trillion, according to data.ai.

Others have tried to match Apple and Google. Microsoft launched its own store for Windows Mobile and Huawei has its own store after being banned from using Android. There are also niche app and game stores outside of mobile, such as Steam, Epic Games Store, and the Microsoft Store app for PC.

Apple and Google have added more barriers to entry for developers in the past few years. They have also purged millions of apps from their respective stores, in an attempt to improve quality across the ecosystem.

As Android is unavailable in China, several app stores have sprung up in the country. These include MyApp by Tencent, Huawei App Market, OPPO software store and a few others. Apple is able to continue to operate in China with its app store, although the Chinese government regularly sweeps the store to remove apps and games.

We have collected data on Apple's App Store and Google Play. Read on below to find out more.

Apple App Store Key Statistics

  • Apple's App Store has 2.095 million apps and 380,000 games
  • Games make up 11.86% of the Apple App Store
  • Business and education are the second and third most popular categories
  • Free apps make up 95.3% of the Apple App Store