Key App Activation Statistics
Global App Activation Rate
App Activation by Category
Identified User Coverage by App Category
An app activation rate is the percentage of new users who complete desired steps in the app onboarding process. A high activation rate improves the chances of long-term retention.
The steps taken by users to activate depend on the type of app and what the app developer perceives as important. For shopping apps this could be adding an item to cart; for travel companies it may be making a first booking.
In some cases, there are multiple levels of activation, from signing-up to adding a credit card to purchasing a subscription. Some may go even further with follow up purchases or surpassing three months of activity.
User-friendly interfaces are critical to improving activation rates, by engaging users and prompting them to take actions.
In 2024, the global app market had an activation rate of 8.4 percent, with the highest percentages among finance and sports apps.
We have collected data and statistics on the return on app activation rates. Read on below to find out more.
Key App Activation Statistics
- In 2024, the global app activation rate was 8.4%, according to Airship's Mobile L
