The User Acquisition Channel

Learn about new channels like TikTok, the nitty gritty of SKAdNetwork integration and Facebook Ads.

Web to App Funnel

The future of ads: Why programmatic is taking over

Unlocking growth with personalized paywalls: key insights and strategies

Mobile user acquisition in a privacy-first future

Mastering privacy-friendly targeting

#208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat

Paid acquisition explained: How it works and why it matters

Strategies to quickly attract new users to your app

#207: Maximizing growth with Web-to-App funnels with Anastasiia Karlova, Head of Marketing at PlantIn

AdAttributionKit: Everything you need to know

CPA or bounty models in TV advertising are outright misleading

Securing 90% Opt-In rates with a customized consent solution

#205: Unlocking app growth with Marketing Mix Modeling with Gary Danks, General Manager for AIM by Kochava

Ways in Which Online Communities Fuel User Growth

Ways in Which Online Communities Fuel User Growth

Effective Practices for High-Performing AdAttributionKit (SKAN) Campaigns

Effective Practices for High-Performing AdAttributionKit (SKAN) Campaigns

Unlocking Growth Through Marketing Mix Modelling

Unlocking Growth Through Marketing Mix Modelling

Building Creatives in a Regulated Sector

Building Creatives in a Regulated Sector

#203: Helping retailers retain app acquisition gains with Thomas Butta, Chief Strategy & Marketing Officer at Airship

What are the advantages of CPI campaigns for mobile marketers?

#202: App growth with affiliate marketing with Taras Kiseliuk, CEO at ClickDealer

Snapchat or TikTok: Which is best for your user acquisition strategy?

Why ROAS is king of user acquisition campaigns

Driving growth with B9: a deep dive into attribution, in-App events, and Appsflyer Integration

Techniques for retaining player attention in advertising creatives

How retargeting transforms in-app ads into brand goldmines

šŸŽ‰ #200: How to grow an app sustainably with Mike Rhodes, Founder and CEO at ConsultMyApp

#198: App growth strategy: Deezer case study with Sherina Khalidi, VP Performance Marketing at Deezer

#197: Growing your app outside of the app stores with Jakub Chour, Mobile Growth at HER app

Panel: Changing Views for Measuring for Success in the Privacy-First Era

Panel: Changing Views for Measuring for Success in the Privacy-First Era

Web-to-App Funnel: Its Potential and Strengths for Growth Management

Web-to-App Funnel: Its Potential and Strengths for Growth Management

UA in 2024

UA in 2024

Using Marketing Mix Modelling to Unlock Growth

Using Marketing Mix Modelling to Unlock Growth

The Creative Counterintelligence of the Team That Broke the Internet

The Creative Counterintelligence of the Team That Broke the Internet

Incent traffic for iOS app promotion

#195: Mobile apps growth marketing: best practices with Gilad Bechar, CEO and Founder at Moburst

What Appleā€™s SKAN 5.0 means for marketers

Retailers struggle to retain app acquisition gains

The power of native ads for mobile advertising

#191: TikTok App Marketing Best Practices with Inna Sumovska, Senior User Acquisition Manager, Hily

CPI for mobile games in 2024: Everything you need to know

Media plan for your app user acquisition campaign

#187: Boosting App Growth with Ad Creatives with Jessica Gotti, Head of Performance Marketing at Paired

#185: How do you scale subscription apps for kids with Luisa Zuleta, Growth Lead at Sago Mini & Toca Boca

How to unlock the power of playable ads

#182: Your app growth strategy to survive the streaming wars with Chris Puga, SVP Mobile at Creative Clicks

#181: App Growth Strategies for 2024 @ APS Berlin

#180: Fitness app growth marketing lessons with Mansi Sharma, VP, Growth Marketing at MyFitnessPal

#177: Preventing App Subscriber Churn with Vahe Baghdasaryan, Sr. Growth Marketing Manager at CoinStats

A New Approach in UA:Ā Concept to Reality

A New Approach in UA:Ā Concept to Reality

How to Be Successful as an App Marketer in a Privacy-Centric World

How to Be Successful as an App Marketer in a Privacy-Centric World