In the fiercely competitive world of mobile apps, generating sustainable revenue demands the strategic use of a wide array of channels, tools, and platforms. With countless solutions available, selecting the right fit for your business is anything but straightforward.
To help app marketers, developers, and businesses maximize earnings, we’ve just released the App Revenue Ecosystem 2025 Market Map, showcasing the key players in the app revenue space.
From mediation and ad platforms to revenue management and app funding solutions, this map is your comprehensive guide to navigating the ever-evolving app revenue landscape.
Revenue Management (Subscriptions & IAPs)
Revenue management platforms are indispensable for apps relying on in-app purchases (IAPs) or subscriptions, offering tools to optimize recurring revenue streams. With robust analytics and seamless integration, solutions like Adapty, Appcharge, Paddle, Purchasely, Qonversion, Recurly, and RevenueCat support app marketers and developers in scaling and managing predictable income models.
Ad Platforms/SDKs
Ad platforms/SDKs provide the infrastructure necessary for serving ads directly within apps, offering scalable tools to integrate advertising into the user experience. Solutions like Digital Turbine, InMobi, Liftoff, Mintegral, PropellarAds, and Verve are essential for delivering ads seamlessly while maintaining user satisfaction and driving revenue.
eCommerce Monetization
eCommerce monetization tools enable apps to integrate affiliate marketing, optimize transaction flows, and generate additional revenue through partnerships. Key players in the space include Appnomix, Button, and Skimlinks.
App Funding
Scaling an app requires access to capital, and app funding platforms specialize in providing the financial backing app teams need to grow. Solutions like Appvestor, Braavo, and Pollen VC offer flexible funding options designed specifically for app businesses.
Ad Mediation
Ad mediation platforms are the centralized hubs that connect markets and developers with multiple ad networks, automating the allocation of ad inventory. Leading solutions include AppLovin MAX, Appodeal, and ironSource from Unity.
Rewarded
Rewarded advertising delivers value to users by providing in-app rewards like premium features or virtual currency in exchange for watching ads or engaging with offers. Platforms like AdAction, Adjoe, and Perform[cb] allow apps to boost user engagement while driving revenue from highly interactive and incentive-based ad formats.
Data Monetization
Data monetization platforms unlock new revenue streams by enabling app businesses to ethically leverage anonymized user data for insights or advertising purposes. Companies like AppGrow, Honeygain, and Narrative lead in helping developers capitalise on their data assets while adhering to privacy standards.
The App Revenue Ecosystem 2025 Market Map offers a comprehensive overview of the platforms and services shaping today’s app economy. Whether you’re refining your ad strategy, exploring new revenue streams, or scaling an app business, this map provides a clear path forward.
Download the map as a PDF or PNG, including a landscape version for use in slides and presentations, and explore the key players driving innovation and change in the app revenue ecosystem.
