Victoria is originally from Taiwan and has spent one-third of her life in Germany. She specializes in performance marketing and international growth — both of which are her true passions. Victoria has worked as an in-house performance marketer for three different apps, spanning education to travel. Now, she leads a team of six in the mobile gaming industry.
In your own words, what’s your role in the app business right now?
As Performance Lead at Wooga, my focus is on driving game growth and maximizing business profitability in a competitive market. My role involves making strategic investment decisions and collaborating closely with cross-functional teams to ensure sustainable success.
How did you end up working in apps?
I graduated from Cologne Business School in 2015, just as the mobile app industry was booming in Berlin. I landed my first internship at Tandem and quickly fell in love with the fast-paced, data-driven nature of the industry. Since then, I’ve remained both in the field and in the city, building my career in this exciting space.
What are you most excited about in apps right now?
I’m most excited about AI’s potential and its various applications in the app industry. From personalization and automation to user engagement and monetization, AI is opening up new possibilities that can significantly enhance the way apps operate and deliver value.
Is there anyone you’d like to shout out to who has influenced your journey in the app industry?
My very first boss, Arnd Aschentrup, CEO of Tandem, was a huge inspiration and the reason I developed a passion for the app industry. Starting as an intern, I grew into a Mobile Marketing Manager, learning everything about campaign management and attribution along the way. Beyond that, he showed me what great leadership looks like and how a strong leader can profoundly impact someone’s career path.
What’s in your app tech stack?
I work with over 15 ad networks and rely on AppsFlyer for attribution.
What do you like most about working in apps?
I love that the app industry is young, dynamic, and constantly evolving. There’s no rigid mindset of ‘this is how we’ve always done it’ — instead, people are open to new ideas, eager to learn, and quick to adapt. Every challenge comes with new opportunities and innovative solutions, making it an exciting space to be in.
What one thing would you change about the app industry?
One thing I’d change is the rise of fake or misleading ads across the app industry, not just in gaming. Too often, users install an app expecting one experience but get something completely different. This damages trust and ultimately hurts both users and the industry as a whole.
If you weren’t working in apps what would you be doing?
To be honest I can’t imagine. But I will probably be a real estate agent. I find I have the potential to sell things.
iOS or Android?
iOS.
What app(s) have been most useful to you over the last year?
Uber and Westwing.
Is there anything else we should know about you?
Fun fact: I once appeared on the German TV show Die Höhle der Löwen (the German version of Shark Tank). I was featured in an intro video for a dating website, demonstrating how to use their service. Thankfully, no one seems to have saved that footage.
Do you know someone driving change and growth in the app industry? Nominate an app leader here.
