Taras‘s actual first experience in performance marketing started all the way back at the high school as an affiliate. He has been working in the performance marketing industry for over 15 years. He joined ClickDealer in 2012 and was appointed as General Manager to expand operations in North America. Following a 6-year string of achievements in that role, he gained his current position in 2018. As the CEO of ClickDealer, he oversees the global affiliate network’s market strategy and manage international growth. Currently, he is focused on developing his businesses under the Digital Media Solutions umbrella and furthering ClickDealer’s expansion.
In your own words, what’s your role in the app business right now?
Clickdealer provides user acquisition through performance-based marketing for app developers.
How did you end up working in apps? / get started?
Affiliate marketing on the web led us to mobile, which eventually led us to app promotion and distribution. Additionally, a lot of traffic is being bought to promote third-party advertisers through in-app advertising. The traffic share nowadays is about 73% mobile / 27% web, so it is a significant shift.
What are you most excited about in apps right now? (tech, trends, people, verticals)
I think the hot topic of the moment is the application and usage of AI in apps, which is quite exciting as it improves and simplifies daily tasks. I am looking forward to seeing where this trend will take us. Personally, I am excited about the useful applications of augmented reality in apps that are transforming user interactions, especially in gaming, education, and retail.
Is there anyone you’d like to shout out to who has influenced your journey in the app industry? (mentors, team leaders, team members, people you look up to, etc.)
I would like to give a shout out to Clickdealer team, that always found a new and innovative ways to evolve with the business.
What’s in your app tech stack? (tools, software, services)
I use project management apps like Jira and Trello, and collaboration tools such as Slack and Zoom, because they streamline my workflow and enhance team productivity. Jira and Trello are indispensable for organizing tasks, tracking project progress, and ensuring that all team members are aligned with project goals. These tools offer robust features for task assignment, deadline management, and project visualization, making it easier to handle complex projects efficiently.
What do you like most about working in apps?
The industry is fast-paced and ever-evolving. There’s always something new to learn, whether it’s a new programming language, a development framework, or a market trend.
What one thing would you change about the app industry / market? Where do you think there’s an opportunity for apps / or unmet needs?
One significant change I would make in the app industry is improving user privacy and data security. While advancements have been made, there’s still a substantial need for more transparent data practices, robust security measures, and stricter compliance with privacy regulations. Ensuring that users have control over their data and understand how it is being used can build trust and lead to more sustainable growth in the industry.
The pandemic has highlighted the need for innovative educational tools. There is an opportunity for apps that offer interactive and adaptive learning experiences, particularly those that make use of AR and AI to enhance engagement and effectiveness. Using technology to improve the quality of life and education for people in remote areas should be the top goal.
If you weren’t working in apps what would you be doing?
I would be a diving instructor.
iOS or Android?
Android
What app(s) have been most useful to you over the last year?
Communication and collaboration apps.
What’s on your Spotify / Music party playlist?
My spotify list ranges from ambient to heavy metal. I enjoy listening to everything, as long as it is good.
Any Netflix/ TV show recommendations?
Altered Carbon
Is there anything else we should know about you?
My passion is freediving, I can hold my breath for 5 minutes!
Do you know someone driving change and growth in the app industry? Nominate an app leader here.
