Ravi is a seasoned leader with over a decade of experience in the mobile and app world. He is known for a unique ability to translate complex stories into simple narratives. He strives to help bridge the gap between technology and human connection, empowering brands, developers, and consumers alike to thrive in an ever-evolving mobile landscape. Passionate about the future of mobile monetization, he loves using his gift of storytelling to evangelize a bigger and better future for the ecosystem.
In your own words, what’s your role in the app business right now?
The app world moves fast! And as Ferris Bueller says, if you don’t stop and look around once in a while, you could miss it. The future of apps rapidly evolves, and it’s critical to understand the difference between cutting-edge and the Cutting Room Floor. I want to break through the complexities and tell stories with what the end goal should always be: simplifying connecting humans with the things they want, need, and desire in the app world.
How did you end up working in apps?
Through a winding trail of curiosity and opportunity! As a marketer, I saw first-hand how mobile was transforming the world. I wanted to be part of that adventure. Over time, I realized my knack for storytelling and simplifying complex problems was the perfect match for this fast-moving space. One step led to another, and here I am, still fascinated by how apps continue to shape our everyday lives.
What are you most excited about in apps right now?
I’m excited to see how CTV and omni-channel experiences change the game. It’s no longer just about apps on our phones — it’s about how apps seamlessly connect us across screens, environments, and moments in our lives. At Verve, we’re all about pushing the boundaries of what’s possible. I can’t wait to see how these innovations bring brands, developers, and users closer together in meaningful and impactful ways.
Is there anyone you’d like to shout out to who has influenced your journey in the app industry?
My journey in the app industry has been shaped by so many incredible people, it’s hard to pick just one. I’ve been lucky to work with mentors who pushed me to see the bigger picture, team members who showed me the power of collaboration, and leaders who inspired me to think differently. But perhaps the biggest influence has been the collective energy of this industry — people who are constantly innovating and challenging what’s possible. That drive to never settle has kept me motivated and curious every step of the way.
What’s in your app tech stack?
Hubspot and Google Analytics for data, Slack and Zoom for collaboration, and Monday for project management.
What do you like most about working in apps?
Apps have simplified so many things in our lives, it’s mind-boggling. Think of shopping before Amazon, payments before PayPal, getting a taxi before Uber, or even watching content before Netflix. Apps have put so many great things at our fingertips – they literally speed up the world.
What one thing would you change about the app industry/market? Where do you think there’s an opportunity for apps / or unmet needs?
I’d love to see measurements of success that focus on true outcomes. A brand advertiser has different goals than a performance advertiser — shouldn’t those metrics reflect what the advertiser is really trying to do?
If you weren’t working in apps what would you be doing?
I’d be a writer. I don’t feel like many people read novels these days, but I’d be writing them anyway.
iOS or Android?
iOS.
What app(s) have been most useful to you over the last year?
ChatGPT has helped me organize my thoughts in countless scenarios – I used it to find the perfect birthday gifts for my wife, explore story ideas, and find out if plumbing estimates were reasonable.
What’s on your Spotify / Music party playlist?
A lot of 90’s Alternative.
Any Netflix/ TV show recommendations?
Shrinking on AppleTV! Entertaining, funny, amazing cast, and a great message about paying attention to your mental health.
Is there anything else we should know about you?
I do live storytelling in the DC area several times a year.
Do you know someone driving change and growth in the app industry? Nominate an app leader here.
