Pascal is a French digital marketing professional who is now based in Berlin. With over a decade of experience, he’s developed many skills across multiple performance channels, working both on the agency and client side.
In your own words, what’s your role in the app business right now?
I am the Performance Marketing Manager at Babbel.
How did you end up working in apps?
About 3 years ago when I joined Babbel and was offered to take over the mobile UA channel.
What are you most excited about in apps right now?
I won’t say “excited” but rather very much interested in ASO and retargeting.
Is there anyone you’d like to shout out to who has influenced your journey in the app industry?
My first manager at Babbel, who entrusted me with the company’s user acquisition channels and empowered me to scale our marketing strategy.
What’s in your app tech stack?
I use a range of tools to enhance performance and user engagement such as Adjust, Moloco, Appier, AppLovin, and many other platforms.
What do you like most about working in apps?
This challenging channel pushes me to keep learning and improving my skills, ensuring I stay up-to-date and adaptable.
What one thing would you change about the app industry?
Accurate attribution without compromising users’ privacy.
If you weren’t working in apps what would you be doing?
Probably, I’d be running a customized event planning business.
iOS or Android?
Android.
What apps have been most useful to you over the last year?
Strava, Spotify.
What’s on your Spotify playlist?
Christina Aguilera, Doja Cat, Robyn, The Cranberries.
Any TV show recommendations?
Schitt’s Creek, How to Get Away with Murder, The Office, and so many more.
Is there anything else we should know about you?
Travel is my greatest passion. I also love running and being with the people I love.
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