Mark is a marketing leader with a track record of driving growth, blending performance strategies with creativity across diverse industries. He specializes in app marketing with experience across diverse verticals, including automotive, fintech, ride-sharing, eCommerce, eGrocery, and foodtech. Passionate about driving measurable business impact, he brings a data-driven approach to marketing leadership.
In your own words, what’s your role in the app business right now?
Currently, I lead app marketing initiatives at the largest European online car marketplace, focusing on performance marketing and scaling for long-term impact.
How did you end up working in apps? / get started?
I started with a sales background, working in B2B digital advertising for a map service. The precision of digital advertising metrics fascinated me, as you can directly see the business impact. This passion led me to explore digital marketing more deeply, leading to an internship to learn Facebook Ads and to my first agency role, where I quickly advanced through performance marketing.
What are you most excited about in apps right now?
I’m inspired by how the app industry continues to reinvent itself. Despite its maturity, the ecosystem constantly evolves with new ideas, technologies, and platforms emerging. The continuous growth in downloads and innovations keeps the space dynamic and full of potential.
Is there anyone you’d like to shout out to who has influenced your journey in the app industry?
I’ve had the privilege of working with brilliant minds across multiple disciplines — visionary leaders, data-driven acquisition experts, inspiring designers, and sharp product and engineering teams. Each interaction has shaped my career and mindset.
What’s in your app tech stack?
Over time, I’ve become tool-agnostic, focusing more on achieving results than specific platforms. Recently, I’ve been integrating AI tools extensively into my workflow, leveraging automation and enhanced decision-making capabilities.
What do you like most about working in apps?
The app industry feels like a close-knit community where knowledge sharing and support are the norm. The excitement of discovering a new app or testing a new tool still feels like uncovering a hidden gem, keeping the work both rewarding and inspiring.
What one thing would you change about the app industry?
There’s a great opportunity to simplify the onboarding for smaller developers. Democratizing growth strategies and access to data-driven insights would make the space even more innovative and diverse.
If you weren’t working in apps what would you be doing?
If I weren’t working in apps, I’d likely be building my own app. Outside of tech, I could see myself as a film director or composing scores for movies — both creative outlets that blend storytelling and impact.
iOS or Android?
Both! Each has unique strengths and reaches different audiences.
What apps have been most useful to you over the last year?
ChatGPT has been incredibly valuable for both productivity and creative inspiration.
Any TV show recommendations?
I’m more into movies, but for TV shows, Twin Peaks is a must-watch classic.
Is there anything else we should know about you?
I’m always open to conversations about growth, product innovation, AI, health and wellness, music production, movies, and beyond. Feel free to reach out — I love sharing ideas and collaborating on exciting projects.
Do you know someone driving change and growth in the app industry? Nominate an app leader here.
