Marie-Laure Cruyt is the Chief Product Officer at AppTweak (awarded ASO Tool of the Year 2021) and has +7 years of experience in the digital, SaaS & apps industry. Also a huge chocolate fan!
In your own words, what’s your role in the app business right now?
At AppTweak, we fuel growth for the world’s most popular apps and games. As chief of product, I strive to help app developers understand the performance of their apps and games in the App and Play Store, and take the right decisions to improve their visibility and conversion based on actionable insights.
How did you end up working in apps?
I’ve always worked in digital start-ups that have a product focused around an app or a SaaS. AppTweak combines both!
What are you most excited about in apps right now?
How Google and Apple have so different backgrounds and history, yet both stores are becoming more and more similar. Curious to see how they keep setting themselves apart from each other.
What other companies in the app space do you rate/ inspire you and why?
Phiture, is by far the best partner I would recommend if you want to grow your app. Their knowledge of the app space is impressive.
What do you like most about working in apps?
It’s an ever-changing industry, the learning curve never flattens out, there’s always something new to keep up with.
What one thing would you change about the app industry?
It’s an ever-changing industry, the learning curve never flattens out, there’s always something new to keep up with.
Where do you think there’s an opportunity for apps or unmet needs?
What about a zero-waste food delivery app? I always feel guilty when I see how full my bin is after ordering food on my phone. I’m sure there are apps already out there, hopefully they will gain traction!
If you weren’t working in apps what would you be doing?
Traveling around the world!
Is there anything else we should know about you?
Dark chocolate is the only real chocolate.
iOS or Android?
Joker – they both have their ups and downs, I switch from one to the other
Do you know someone driving change and growth in the app industry?
Nominate an app leader here.
