Born and raised in Portugal, Diogo moved to NYC in 2017 to start a career in UA. He worked for Tilting Point and The New York Times before joining the DraftKings team, having gathered expertise across several types of apps and subscription models.
In your own words, what’s your role in the app business right now?
Understand which personas will want to use the app, determine the best creatives for them, find them, and ensure they download the app and stick around.
How did you end up working in apps? / get started?
I have always wanted to work in gaming, so when I saw Tilting Point was hiring, I applied to the only role that was hiring an intern.
What are you most excited about in apps right now?
The evolution of it, one year we are talking about ATT and the next we are talking about CTV. There’s always a challenge and a new beast to tackle.
Is there anyone you’d like to shout out to who has influenced your journey in the app industry?
I learned so much at Tilting Point, I had a fantastic team that took me under their wing and taught me the foundations of my professional life.
What’s in your app tech stack?
Appsflyer, Looker, ASO tools, Jira.
What do you like most about working in apps?
I like how universal they are, almost everyone has one app on their phone.
What one thing would you change about the app industry/market? Where do you think there’s an opportunity for apps / or unmet needs?
Better privacy rules that do not disrupt the industry and small businesses (you know what I’m talking about). More cross-promotion and partnerships between apps.
If you weren’t working in apps what would you be doing?
I’d love to be a matchmaker.
iOS or Android?
iOS (I gotta FaceTime my family).
What app(s) have been most useful to you over the last year?
Calendar (boring), Instagram, Partiful.
What’s on your Spotify / Music party playlist?
Carly Rae Jepsen.
Any Netflix/ TV show recommendations?
3%.
Is there anything else we should know about you?
I have published a book and I love to talk about the industry with people who would like to publish one as well!
Do you know someone driving change and growth in the app industry? Nominate an app leader here.
