In today’s hyper-competitive app ecosystem, it’s not enough to simply acquire users. The true challenge lies in keeping them engaged, retained, and loyal over time. That’s where the App Engagement & Retention 2024 Market Map comes in — your comprehensive guide to the most powerful tools, platforms, and service providers for mastering app engagement and retention and driving sustained app growth in 2024 and beyond.

Whether you’re aiming to streamline app performance, foster deeper connections with your audience, or enhance the user experience, this map is your trusted partner in finding the solutions that align with your goals.

Engagement Platforms

From onboarding to long-term user loyalty, engagement platforms like Airship, Braze, CleverTap, and Iterable make it easier to deliver personalized, omnichannel experiences that captivate users. These platforms enable you to create automated campaigns that foster meaningful connections with users.

Messaging

Reach your users where they are with messaging platforms like OneSignal, MessageGears, and Sendbird. Whether it’s a push notification or an in-app message, these tools help you communicate effectively and consistently, keeping users engaged and informed.

Re-engagement & Retargeting

Your users are busy, and distractions are everywhere. Re-engagement and retargeting tools help you reconnect with lapsed users. Solutions like Adikteev and Remerge allow you to create personalized, data-driven campaigns that reawaken interest and drive users back to the app.

Product Analytics

Gain a high-level view of app performance with tools like Amplitude, Quantum Metric, and UXCam. These companies empower you with deep insights into user journeys, feature usage, and friction points. With actionable analytics, you can prioritize product updates, optimize workflows, and ensure you’re delivering the experiences users need to stay engaged.

Consent Management

In a world of ever-evolving privacy regulations, building trust with your users is non-negotiable. Consent management platforms such as Axeptio and Usercentrics help you ensure compliance while maintaining a seamless user experience. These tools simplify data collection processes while keeping you aligned with global privacy standards like GDPR and CCPA.

User Research & Customer Feedback

An app’s users are its most valuable resource for insights. Tools like Alchemer, Qualaroo, and Survicate enable you to collect feedback directly from your audience, helping you understand their needs and frustrations. Use these insights to bolster app performance and deliver experiences that exceed expectations.

No-code Development/UI & UX

Speed and innovation are critical in today’s mobile market. No-code development tools like LaunchDarkly, Plotline, and Stream empower you to make quick iterations without relying on developers and engineers. From building prototypes and making rapid changes to an app to optimizing UX flows, these platforms make app and feature development more accessible and efficient than ever.

In-app analytics

To create an app that users love, you need real-time data on how they’re interacting with it. Platforms such as AppMetrica, Mixpanel, Smartlook, and Upland allow you to monitor in-app behaviors, identify trends, and uncover issues that might be driving users away.

A/B Testing

Optimizing an app isn’t a guessing game — it’s a science. A/B testing tools like Optimizely and SplitMetrics allow you to experiment with different app features, layouts, and messaging strategies to identify what resonates most with your audience. Perfect every element of an app with data-backed precision.

App Monitoring

Performance issues can make or break an app. Tools like Embrace and Sentry ensure an app runs smoothly by identifying bugs, crashes, and performance bottlenecks in real time. Proactively monitoring an app’s health allows you to deliver a seamless experience and maintain user trust.

Agencies

Need expert guidance? Agencies like Customlytics, ConsultMyApp, Favoured, Phiture, REPLUG, and Yodel Mobile specialize in app marketing, growth, and strategy. Whether you’re launching a new app or looking to grow an existing one, these agencies bring the expertise and tools you need to efficiently drive engagement and retention at scale.

This market map isn’t just a directory—it’s a strategic tool for identifying the solutions that align with your needs. From boosting app engagement to fine-tuning user retention, this map has all the tools, services, and platforms you need to create an app experience that users love and return to day after day.